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AJIO has announced actor Ahaan Panday as the new face of the fashion and lifestyle platform, with Panday fronting its 2026 festive campaign, Festival Is Festivalling.
The announcement comes as AJIO gears up for the festive shopping season, with pre-sale prices already live ahead of the AJIO All Stars Sale, which begins October 7. The Festival Is Festivalling campaign showcases the diversity, energy and excitement of Indias festive celebrations through a contemporary fashion lens. As the face of the campaign, Panday features in a range of festive looks and styles aimed at highlighting the platforms fashion offering. Pandays association with AJIO comes as the platform expands its portfolio of brands and categories, while adding new collections and services to its shopping experience. Initiatives such as AJIO RUSH, expanded serviceability and hassle-free returns are part of the platforms efforts to enhance its offering for customers across India. Consumers can shop across fashion, footwear, accessories, beauty and other categories, with a selection of Indian and international brands available on AJIO. An AJIO spokesperson said, This festive season, we are bringing consumers a wider selection of brands, fresh fashion drops, expanded serviceability and faster delivery options. Our campaign with Ahaan brings this festive proposition to life, celebrating the many ways India dresses up and celebrates through a fresh, contemporary lens. Panday said, AJIO has always been a brand that makes fashion feel exciting, effortless and personal. I love the idea of being able to express yourself through what you wear, and Im really excited to be part of a brand that celebrates that spirit. Im looking forward to this journey with AJIO and to kicking things off with the festive season. AJIO offers fashion, footwear, accessories and beauty across value, bridge-to-luxury, premium and luxury segments. The platform has a portfolio of more than 9,000 brands, spanning Indian and international names. AJIO offers nationwide delivery across all PIN codes, while AJIO RUSH provides faster delivery in more than 600 cities across different tiers. (ANI)
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