Tuesday, September 27, 2022
News
NEWS HOME
»
PRN INDIA
Leica Camera engages in the Laser TV equipment segment and agrees on technological cooperation with Hisense
  SocialTwist Tell-a-Friend  
   

WETZLAR, Germany, Aug. 2, 2022 /PRNewswire/ --  As part of its strategic growth strategy, Leica Camera AG is expanding its business areas and intends to position itself more strongly in the Laser TV equipment segment with its own products. To this end, the company has agreed a cooperation with Hisense, one of the world's largest manufacturers of televisions and innovative Laser TV. With their technological cooperation, both companies are creating an important basis for the further development of Laser TV for home cinema applications. The aim of the long-term partnership is to combine Hisense's technologies in the Laser TV segment with Leica's long-standing expertise in the development and manufacture of high-quality projection lenses to create a particularly powerful and future-proof technology platform for short-distance Laser TV.

For Leica Camera AG, the projection market is a familiar environment. More than 50 years ago, the Leica Pradovit line was already part of the product portfolio, first as an analog projector and later also in a digital version. Based on the company's high level of innovation, many years of experience and know-how, and the highest demands on optical performance and image quality, entry into the segment of Laser TV devices is a logical next step in the direction of new technologies and other markets.

Leica Camera AG will present its first own Laser TV, Leica Cine 1, exclusively at IFA (Sept. 2-6, 2022) in Berlin and will showcase the product at the Leica booth in Hall 2.2 /Stand 205.

"As a leader in the Laser TV industry, Hisense owns 1700 patents in this field, ranking top of the world. Hisense is dedicated to boost global development of Laser TV as a new industry to bring the benefits including large-screen immersive experience, wide colour gamut, energy saving, environmental protection, and eye caring to consumers all over the world. Being a classic and time-honoured brand in imaging, Leica enjoys great technological strength and unique quality and style. With Leica's remarkable optical technology, Laser TV is able to present clearer and delicate images. The combination of Leica's distinctive image tuning style and extensive colours of  Laser light will bring the world a stunning visual feast", says Dr Lin, President of Hisense.

"Home cinema entertainment is a rapidly growing market and the expansion of Leica's product offering in this segment represents a promising opportunity to delight new customers with Leica premium products. As the technology and market leader in the field of Laser TV systems, Hisense is the ideal partner to transfer the potential of high-definition 4k movie productions into a stunning home cinema experience. We are pleased to present the Leica Cine 1 at IFA, the first Laser TV with the superior quality Leica is known for," says Matthias Harsch, CEO of Leica Camera AG.

About Hisense

Hisense is headquartered in Qingdao, China. In the past 53 years, Hisense has always been adhering to the core values of "Integrity, Innovation, Customer Focus, and Sustainability" and the development strategy of "Sound Technological Foundation and Robust Operation". The business covers areas including multimedia, home appliances, IT intelligent information and modern service industries. With the rapid development in recent year, Hisense business is expended to more than 160 countries and regions. Smart TV which is the core of Hisense B2C business has always been at the forefront of the global industry.   Besides B2C, Hisense is also in the global leading place in B2B industries including Intelligent Transportation, Precision Medicine and Optical Communications.

About Leica Camera

Leica Camera AG is an international, premium manufacturer of cameras and sports optics. The legendary reputation of the Leica brand is based on a long tradition of excellent quality, German craftsmanship and German industrial design, combined with innovative technologies. An integral part of the brand's culture is the diversity of activities the company undertakes for the advancement of photography. In addition to the Leica Galleries and Leica Akademies spread around the world, there are the Leica Hall of Fame Award and, in particular, the Leica Oskar Barnack Award (LOBA), which is considered one of the most innovative sponsorship awards existing today. Furthermore, Leica Camera AG, with its headquarters in Wetzlar, Hessen, and a second production site in Vila Nova de FamalicĂŁo, Portugal, has a worldwide network of its own national organisations and Leica Retail Stores.

Photo - https://mma.prnewswire.com/media/1870585/image_5015956_12625722.jpg

Photo - https://mma.prnewswire.com/media/1870586/image_5015956_12627175.jpg

More News by PR Newswire India

Global Fab Equipment Spending Forecast to Reach All-Time High of Nearly $100 Billion in 2022, SEMI Reports

Kohler India celebrates their 10th Year of Pecha Kucha in New Delhi, India

U.S. Soy Sustainability Assurance Protocol (SSAP) Certificates Can Now Be Transferred

CP KELCO PARTNERS WITH EXOPOLYMER TO BRING NEXT-GENERATION FUNCTIONAL BIOPOLYMERS TO MARKET

Old Mission Selects Solace to Support Rapid Growth of Business through Event-Driven Architecture

GIGABYTE Launches Four AMD X670 Motherboards for New Ryzen 7000 Processors

SRK Knowledge Foundation announces transformational partnership with The Global Network for Zero

LyondellBasell Announces Organizational Changes

HarperCollins India presents HAPPILY INSURED: Your Guide to Understanding Insurance and Leading a Stress-Free Life by Kapil Mehta

Hisense Unveils Its FIFA World Cup Qatar 2022™ TVC "Perfect Match" Ahead of Tournament

The 2022 4th "My China Story" International Short Video Competition Award Ceremony was held in Hangzhou, Zhejiang

Light up the festive season with 'Sale Dhamaka' on MSI's laptop range

GLOBAL LEADERS, EXPERTS, AND CULTURAL ICONS CONVENE AT THE MILKEN INSTITUTE ASIA SUMMIT TO CELEBRATE A TRANSFORMED WORLD

Bank of Baroda rolls out 'Khushiyon ka Tyohaar' as the Festive Season begins

XCMG New Port Machinery's High-end Intelligent Industrial Development Project Base Launches Production

NATIONAL INSTITUTE FOR HEALTH AND CARE RESEARCH CONDUCTS A GLOBAL ANNUAL MEETING TO ADDRESS RESEARCH IN SURGERY IN INDIA

DEAKIN UNIVERSITY HUBS to be set up in India at OP Jindal Global University, Symbiosis International University and Chitkara University

TargEDys and Inoliva announce they have entered a distribution partnership to bring Satylia® to Turkey

Top 50 Start-ups Bringing Innovation to the Global Homes and Buildings Industry

How Healthcare Organizations Can Enhance a Holistic Patient and Member View by Improving Insights from Data

Tata AIA Life Fortune Guarantee Pension gets a powerful upgrade

PDRL aims to certify 10,000+ candidates on AeroMegh Platform in the Drone Industry by the year 2024

DAZN ACCELERATES GLOBAL GROWTH MOMENTUM WITH ACQUISITION OF ELEVEN GROUP BUSINESSES

GoingZero Big Diwali Sale: Up to 40% Discount And Free Shipping On Zero Waste Products

Slow-fashion brand FREECULTR becomes the official merchandise partner for FIFA 2022™

Purple Quarter Facilitates HCAH's CTO, Ex-DealShare Techie Onboarded

Ghodawat Consumer awarded - Fastest growing FMCG Company of 2022

Cine Star Cricket League launched with television and entertainment industry's Divas

ELLE FANNING IS THE AMBASSADOR OF FAME, PACO RABANNE'S NEW FEMININE FRAGRANCE

Saudi Data, AI Authority (SDAIA) and Ministry of Energy Partner with IBM to Accelerate Sustainability Initiatives in Saudi Arabia Using AI

Unstoppable Women of Web3 Launches New Education Streams

PNAS Partners with Straive for Production Services

MOBILEUM convenes the region's leading telecom operators at WEMEET ASIA 2022

Bizverse has officially become a Meta long-term strategic partnership

STL divests IDS as a part of its ongoing portfolio realignment

Frost & Sullivan Honors Tampa Electric Company and Warren, Simpson & Butler County Water Districts with Itron Excellence in Resourcefulness Awards

Mindray Showcases Hematology Innovations and Academic Achievements to the World at ISLH 2022

Deepak Chopra & Seva.Love Announce "ChopraVerse: House of Enlightenment," the Metaverse for Wellbeing in Collaboration with Utopia

MSC TO DEVELOP AIR CARGO SOLUTION IN RESPONSE TO MARKET DEMAND

Harpercollins is proud to announce the upcoming release of The Anarchist Cookbook: A Toolkit to Protest and Peaceful Resistance by Aakar Patel Illustrations by PenPencilDraw

Saudi Arabia launches Nusuk, an integrated digital platform, to facilitate pilgrim journeys for visitors from around the world

MEIL's wholly owned subsidiary MeghaGas, now MCGDPL, to execute City Gas Distribution

Yabx emerges as a leader in digital lending platforms at the top Global Fintech Awards

FII Institute reveals the world's top priority is the rising cost of living

All about IBSAT - One of the Top MBA Entrance Exams in India

MAPIC India 2022 honors India's most admired retail and tech innovators at the MAPIC India Retail Awards

Hasiru Dala Innovations joins forces with Satma CE to give immutable waste traceability from collection to final product made from waste

Bank of Baroda launches Baroda Tiranga Deposits

Alicon Castalloy Limited wins large, multi-year order from Jaguar Land Rover for eMobility Platform

mCaffeine's Biggest Body Care Launch Gets an Overwhelming Response from the Audience: 1 Consumer Subscribed Every 3 Seconds for the Launch

On World Lung Day, Alkem Laboratories pledge to spread awareness about lung diseases through its initiative 'The Healthy Lungs'

LONGi is to showcase its award-winning Hi-MO 5 Series at the Renewable Energy India Expo 2022, unveiling its new Hydrogen Business exclusively for Indian customers

LEXUS INDIA ANNOUNCES MENTORS FOR THE LEXUS DESIGN AWARD INDIA 2023

Mane Kancor CEO Geemon Korah hailed as one of the best CEO's in India

SVKM's NMIMS signs an MoU with HTWG Konstanz, Germany, for short study and research

Top HR Chiefs from TTK Prestige, Silicon Labs, Virtusa, Bureau Veritas at Woxsen's Global HR Leadership Conclave 2022

Mastercard expands decades-long football legacy through GUINNESS WORLD RECORDS™ title with Luis Figo

Soroco and Whatfix Announce Strategic Partnership

ElevenEs produces a prototype of the largest LFP battery cell in Europe

SHEIN CELEBRATED "ROCK THE RUNWAY: SHEIN FOR ALL", ITS FW22 FASHION SHOW

Huawei Hosts the 9th Global Rail Summit in Berlin

Campus With A Conscience hosts a-week long SDG festival

Woxsen University spearheading the internationalisation of higher education in the region through brand new initiatives

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
SC will live stream Constitution bench p...
Delhi HC refuses to stay 1986 batch IPS ...
MP police arrests woman in Noida for dup...
Nitish Kumar returns after meeting with ...
'Will submerge separation of power': SC ...
Jammu admin appeals citizens to update A...
More...    
 
 Top Stories
Manigam seer, a hamlet in Anantnag ... 
Ayushmann Khurrana's 'Doctor G' new... 
Mumbai: Dawood Ibrahim's alleged ai... 
IAF's Surya Kiran Aerobatic Display... 
Study finds how ancient viral genes... 
Assam: PFI member arrested, claim p... 
Lassa virus endemic area could sign... 
Media as we know is constantly frag...