Tuesday, October 15, 2019
Arçelik Calls For Industry to Lead on Plastic Waste at IFA 2019
  SocialTwist Tell-a-Friend  

Arçelik's IFA keynote announces a raft of innovations to benefit consumers and the environment, calling for cross industry collaboration to increase the adoption of sustainable technologies that tackle some of the biggest environmental issues the world is facing

BERLIN, Sept. 9, 2019 /PRNewswire/ --  Arçelik, parent company to 12 leading home appliance brands, including two of Europe's largest, Beko and Grundig, announced at IFA 2019 its commitment to make its microfiber filtering technology available to competitors in the home appliances industry. The landmark announcement was made by Arçelik CEO Hakan Bulgurlu during his keynote address.

Arçelik Logo

The company has developed the world's first washing machine with a built-in synthetic microfiber filtration system, which is planned to be rolled out in market in 2020. More than one million of fibers are flushed down the drain and end up in the oceans after every single washing load. These microfibers are then swallowed by fish and other marine animals and have now found their way into our food chain. The new technology will block 90% of microfibers from entering the water sources, with the filtration box located in the detergent drawer filtering the water before discharge.

In his keynote speech Arçelik CEO Hakan Bulgurlu called for closer industry partnerships and is ready to share its new cutting edge technology for the greater good. Bulgurlu asserted that humanity faces a global crisis by damaging and destroying the environment at a quicker rate than it can regenerate itself. "As a company with a global footprint, with products and services in 146 countries, we made it our mission to do everything within our power to make a change as time is running out in the fight against environmental disasters, most importantly climate catastrophe. That's why we believe creating a value through reducing the environmental damage that we are causing as an industry is a key opportunity we should seize" Bulgurlu said.

Purpose-driven businesses will always outperform their peers

Bulgurlu stated that consumers are not only actively looking for products that address these global and environmental issues — they are willing to pay more for them too. "This reaffirms the idea that purpose-driven businesses will always outperform their peers in the long term. At Arçelik, we are committed to building purposeful brands and strive to differentiate ourselves with products and technologies that endorse sustainability as we focus on efficient use of resources and circular economic solutions, such as the microfiber filtration technology. This technology is one of the most important innovations to come out of Arçelik and it has the potential to create far-reaching and significant change in our world. We have made significant investments in R&D and we are keen on working together with NGOs, universities and other stakeholders to expand this project," said Bulgurlu to the audience at IFA on September 7, while inviting home appliances companies to adopt and embrace this technology.

Washing Machine Tub

The company has also developed a washing machine tub made of recycled PET bottles.  A total of 25 million PET bottles (250 tons of plastic) were recycled into washing machine tubs; thus saving 5.7 million kWh energy and preventing 885 tons of CO2 emissions. This product innovation is already on the market.

Bio Fridge

The bio fridge is another company innovation and is made with Bio-Based Plastics, Bio-Based Polyurethane insulation material and Bio-Based composites made of food residue. By increasing the endurance of materials from soy, eggshells and corn, the carbon footprint of this bioplastic is 80% lower than conventional plastics used today.

Recycled fishing nets

Efforts are also being made to reduce marine pollution through the use of materials from recycled fishing nets. 640,000 tons of fishing nets and lines are lost every year, and this equipment will continue to trap marine animals for many decades to come. By upcycling these old nets together with waste textile fibers, Arçelik creates a nylon-based composite material with mechanical strength and thermal resistance, which is used in oven parts. By the end of 2018, 65 tons of this waste material had been reclaimed and repurposed, and the aim is to continue expanding the initiative. Products that contain recycled fishing nets are already on the market.

Solar fridge

Alongside this, Arçelik have focused its R&D efforts around the core belief that technology should be available to all by announcing its new Solar Fridge. This new  product  addresses the electricity crisis that many countries around the world still face. The off-grid refrigerator runs on solar power. Powered by DC instead of AC, it has a lower carbon footprint and higher efficiency than conventional refrigerators. Switching from alternating current to direct current could mean lower energy costs, higher energy efficiency and reduced food spoilage. The product will be ready for serial production early next year.

IFA 2019 Hakan Bulgurlu keynote speech:

Founded in 1955, Arçelik has operations in the durable consumer goods industry with production, marketing and after-sales services.  Arçelik offers products and services in 146 countries with its 30,000 employees, 23 different production facilities in 9 countries (Turkey,  Romania,  Russia,  China,  South Africa,  Thailand,  Pakistan,  India  and  Bangladesh), 35 sales and marketing companies all over the world and with its 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Dawlance, Voltas Beko, Altus) Arçelik is listed on Istanbul Stock Exchange.  www.arcelikglobal.com  

Logo: https://mma.prnewswire.com/media/971618/Arcelik_Logo.jpg

Photo: https://mma.prnewswire.com/media/971836/Arcelik_Keynote_IFA_2019.jpg

Arçelik CEO Hakan Bulgurlu IFA 2019 Keynote

More News by PR Newswire India

Shanghai International Money Fair - one of China's largest financial fairs will be held in December

Europe's Most Trusted Crypto And Precious Metal Companies Partner To Create Gold Token Secured By Bitcoin Network

RGE Commits US$200 Million to Next-Generation Textile Fibre Innovation and Technology

Medisanté Earns Acclaim from Frost & Sullivan for Ensuring Better Care Outcomes while Reducing Costs

INSIDE INFORMATION: BW LPG Contemplated Sale of Shares

School House Crafts Multi-Sensory Journey of Discovery and Re-collection for La Mer Campaign Exhibition

Vevue Partners with CBX Exchange for Initial Auction Offering

Frost & Sullivan Recognizes Pepco Holdings and Carlsbad Municipal Water District with Excellence in Resourcefulness Awards at Itron Utility Week

His Holiness The Dalai Lama Awarded Honorary Doctorate by Chitkara University

Surplus Keslow Cinematography Gear Up For Auction

Libyan Investment Authority Loses Claim in the UK Court of Appeal - London

Artificial Intelligence for Risk Management Process by MovingNow

Maruti Suzuki Arena Devils Circuit Season 2019-20 Draws Over 6K Runners in Hyderabad

Quectel Achieves Industry's First 5G Data Call over 5G mmWave Module

Artprice by Artmarket: The Gagosian's Grand Projects for the Late Simon Hantaï (1922-2008)

Ryan International Group of Schools Receive India's Most Respected Brand Award 2019

JD Institute Of Fashion Technology, South Announced its New Domain

VeChain Is Leading Co-sponsor of GDST Seafood Trackathons

The World's Largest Automakers, Along with MOBI, Announce a Joint Proof of Concept for the First Vehicle Identity on Blockchain

Indiannica Learning Announces the Launch of Indiannica Quiz League

Third Annual Convocation Ceremony Will be Celebrated in Apex Professional University

An Encounter of Two Icons: Tic Tac® Meets Coca-Cola®

Birlasoft to Accelerate Invacare's Business Transformation Journey Signs US$ 240 mn, Multi-year Deal, to Provide Complete IT-as-a-Service (ITaaS)

Bali Zoo Celebrated Tumpek Kandang Ritual for all its Resident Faunas

Nitin Mantri Becomes ICCO President

DMCC Awarded 'Global Free Zone of the Year' for a Record Fifth Consecutive Year

Apex Professional University Signed MoU with Life Science Sector Skill Development Council

Find TVU Networks at Broadcast India 2019

UAE and UNESCO Renew Partnership, Extending Efforts to Restore Historic Churches in Mosul

Over 70,000 Visitors, SR2m Falcon Sales on First Day of Riyadh Exhibition

The First Huion Tablet of Inspiroy Dial Series, Q620M was Unveiled at Hong Kong Electronics Fair

ZEISS showcases next-level eye care digitalization at AAO 2019

On Your Marks: 2019 Xi'an Yango International Marathon Starts 20 October

Autodesk Fusion 360 Tools Enable Social Hardware to Advance Design of Prosthetics

Bionik Gold Knee- A New Lease of Life for Young Arthritis Patients

Joy Forum19 to boost Saudi entertainment sector

Telangana: Three members appointed to Te...
SC seeks status report on stubble burnin...
US Navy submarine support ship arrives i...
UP govt suspends Maharajganj DM, five ot...
Delhi cabinet nod for new skill, entrepr...
Ex-chief engineer arrested in Tripura PW...
 Top Stories
Maha polls: Rahul to hold two publi... 
Miranda Lambert posts adorable birt... 
Heavy rain predicted in Kerala, Kar... 
Devastating fire breaks out at plas... 
Zoe Kravitz roped in to play Catwom... 
Turkish troops advance towards Manb... 
CA to match prize money for women's... 
Phil Simmons appointed the head coa...