Sunday, August 18, 2019
News
NEWS HOME
»
PRN INDIA
AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes
  SocialTwist Tell-a-Friend  
   

AdTheorent becomes the first company to be four-time recipient of Frost & Sullivan's North American Growth Excellence Leadership Award

SANTA CLARA, California, July 23, 2019 /PRNewswire/ --  Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes AdTheorent, Inc. with the 2019 North American Growth Excellence Leadership Award  for driving the next-generation of digital advertising strategies.    AdTheorent's innovative platform and technology-enabled services, including its unprecedented data science-as-service capabilities, make AdTheorent uniquely equipped to execute successful advertising campaigns with complex and nuanced campaign goals.   Because of these market-leading capabilities and AdTheorent's proven track record of delivering value to advertisers, Frost & Sullivan has named AdTheorent the solution provider of choice in the North American digital advertising market.

Photo - https://mma.prnewswire.com/media/950411/Frost_and_Sullivan_AdTheorent_Award_Infographic.jpg

"AdTheorent's platform, products and capabilities are unrivaled in market and the foundation for its growth and competitive differentiation," said Vikrant Gandhi, Industry Research Director at Frost & Sullivan. "AdTheorent's product suite allows advertisers to identify the individuals most likely to engage with an advertising campaign in order to deliver on advertiser KPIs at scale."

The foundation of AdTheorent's offerings is a proprietary advertising platform which combines millions of data attributes into precise and accurate adaptive models for identifying audiences and optimizing performance.  AdTheorent's platform consists of four sub-platforms: campaign management, data management, precision media buying, and a core machine learning and predictive targeting engine. Significantly, AdTheorent's growth rates are higher than the industry average, and its predictive advertising continues to outperform classic segments. A key reason for this growth is its ability to show a clear return on investment (ROI) to customers by driving real-world, measurable business outcomes.

Notably, AdTheorent's unprecedented data science-as-service capabilities greatly surpass other solutions whose data science offerings are more limited to providing "off the shelf" algorithms and models for use by untrained resources. AdTheorent's platform and tech-enabled services business model ensures that it offers client-specific campaign management capabilities and tools designed to achieve challenging and complex advertiser objectives.   AdTheorent's platform automates many of the functions which require significant user attention on competitive platforms, enabling campaign performance against KPIs to be the focus.

"AdTheorent's results-driven advertising approach enables it to deliver higher value than standalone programmatic solutions. While competing solutions struggle to address the increased demands for performance, transparency, traceability, and privacy protection, AdTheorent consistently detects and meets unfulfilled customer needs," noted Gandhi. "As one of the few companies to have successfully developed and integrated the core components of digital advertising into a seamless platform, supplemented by best in class services, AdTheorent shows significant potential for continued growth."

Each year, Frost & Sullivan bestows this award upon the company that demonstrates excellence in growth and customer value. It recognizes the superiority of the product/service, as well as the overall customer, purchase, ownership, and service experience offered, which has resulted in the recipient company seeing above-market growth and greater share of wallet. The award lauds the growth, diversification, and sustainability strategies of the company.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

About AdTheorent ®
AdTheorent uses advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers.   AdTheorent's industry-leading machine learning platform powers its predictive targeting, geo-intelligence, proprietary relationship graph and in-house creative capability, Studio A\T.   This product suite allows advertisers to identify the most qualified individuals coupled with the optimal creative experience to drive campaign performance and deliver on advertiser KPIs at scale.  

In the last year, AdTheorent's solutions have been recognized with numerous awards, including: "Best AI-Based Advertising Solution" (AI Breakthrough Awards), "Most Innovative Product" (B.I.G. Innovation Awards), "Most Innovative Platform" (DMA Innovation Award), as well as Frost & Sullivan's "Digital Advertising Leadership Award" and Deloitte's Technology "Fast 500."   AdTheorent is headquartered in New York, with thirteen offices across the United States and Canada.   For more information, visit adtheorent.com.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Contact us: Start the discussion.

Contact:
Samantha Park
P: 210.247.2426
E: samantha.park@frost.com

 

More News by PR Newswire India

Global market of dietary supplement is welcoming a rising star GLYMATE

Artprice by Art Market: Latest Auction Records in Photography

Sungrow Supplies Argentina's Largest Solar Plant with 1500Vdc Central Inverter Solutions

Over 120 Exhibitors From 10 Countries to Participate in Food & Hotel India 2019

SOTC Launches Holidays to Western Australia

Sonata Software Limited Announces Partnership With Agastya International Foundation to Support Creativity and Innovative Thinking in Rural Schools

Garuda Mall Presents Bengaluru's Biggest Doll and Book Festival August 2019

IIHM Initiative for 'Freedom From Hunger' on Independence Day

Xinhua Silk Road: Tasly remains China's 2019 National Tech Innovation Demonstration Enterprise

The Garment Manufacturers Association in Cambodia (GMAC) urges the EU to maintain the EBA program - The livelihood of 750,000 workers and the welfare of some 3 million Cambodians at stake

Venus Concept Announces Financial Results for the Second Quarter and First Six Months of 2019 and FDA 510(k) Clearance of Venus Bliss™

HHL Leipzig Graduate School of Management Confers Honorary Doctorate to Federal Chancellor Angela Merkel

IHG® Hotels & Resorts Serves Up One-of-a-Kind Experiences at 2019 US Open

Earlier Is Better ... New, Patented At-Home Blood Pregnancy Test, Available Exclusively From TAEUS, Offers Human Pregnancy Confirmation Within Days, Rather Than Weeks

Frost & Sullivan Recognizes Proofpoint as the Global Email Security Market Leader for Fifth Consecutive Year

IBC2019: TVU Networks Announces Advances in AI, 4K60fps and HDR Transmission, and Remote Production

Rain Carbon Begins Commissioning Process at New Hydrogenated Hydrocarbon Resins Facility in Germany

AntWorks and Everest Group Unveil Intelligent Document Processing Playbook

Charkit Chemical Announces Promotion Of Panos Yannopoulos To Executive Vice President, Sales

FDA Approves New Treatment for Highly Drug-Resistant Forms of Tuberculosis

Grammy Winning and Multi-Platinum Recording Artist Ariana Grande Launches Her New Fragrance THANK U, NEXT

Amplitude launches Engage, a behavioral targeting solution for automated campaign personalization

Webb Fontaine Group FZ-LLC Signs a National Single Window Implementation Contract With the Government of Nepal

upGrad Honours the Indian Armed Forces With an Exclusive Lifelong Benefit, This Independence Day

Mishtann Foods Reports 22.1% Increase in Q1FY2020 PAT at INR 3.14 Crore

Gyrfalcon's Cutting-edge Technology for Creating AI Accelerator Chips Commended by Frost & Sullivan

Rolls Royce's Ghost Zenith Collection, the Pinnacle of a Timeless Masterpiece

CleverTap Helps GiftAMeal Increase the Number of Meal Donations by 2x

TĂśV SĂśD South Asia Introduces Promotional Scheme Offering Testing Services With 8- hours Turnaround Time for Textile Manufacturers in Tiruppur

Over 300 Exhibitors & 650 Brands From Gems & Jewellery Industry to Participate in 8th Edition of Delhi Jewellery and Gem Fair ( DJGF ) 2019

9stacks Wins the SuperStartup Asia Award 2019

Mobileum Inc. Acquires WeDo Technologies

true balance and ICICI Lombard Partner to Provide Financial Inclusion to the Next Billion

Ashraya Hastha Trust Partners With Smile Train India to Boost Cleft Care Ecosystem in India

Radio Nasha Celebrates 25 Years of 'Hum Aapke Hain Koun' at Nasha Premiere Nights

Bitfinex Enables Intermediate Verification Level

Small-satellites and Downstream Digital Transformation Accelerate Space Industry Evolution

Uflex Starts Q1 FY2019-20 With a Steady Performance

Vanita Bhandari Takes Over as 50th President of IMC's Ladies' Wing

Jet Midwest, Inc. Acquires a B767-200ER airframe and CF680A-2 engine

42Gears Named as a Visionary in Gartner's Magic Quadrant for Unified Endpoint Management Tools 2019

Richardson Launches Enhanced Service Through Consultative Sales Training Program to Equip Service Professionals with Skills to Deliver Exceptional Customer Experience & Unexpected Value

Chef Clement D'Cruz of Hyatt Joins IIHM Panel of Experts

Voltaiq Applauded by Frost & Sullivan for its Game-changing Battery Analysis Platform, Voltaiq Core, and Innovative Battery Digital Twin Solution

Private and SME Segments Stand Out Globally as Key Targets for Car Leasing Companies

ITC Infotech and 'Automation Anywhere' Pioneer Digital Workforce

Clarivate Analytics launches Cortellis Digital Health Intelligence, a first-of-its-kind solution covering the global digital health ecosystem

Combined Surgical Suction/Irrigation Technology Available Immediately

FDI Applications More Than Doubled in First Half of 2019, Thailand BOI says

Mambu Earns Acclaim from Frost & Sullivan for Accelerating Customers' Time-to-market with its Cloud-based Core Banking Platform

Mukta Arts' Q1 FY20 Consolidated Revenues up 40% y-o-y to INR 47.9 Crore

Prozone Intu's Q1 FY20 Consolidated Revenues up 31.4% to INR 22.3 Crore

Companies Invest Heavily in Employee Health Management IT Solutions to Improve Employees' Well-Being and Corporate Performance

Sofyx & Servify Team Up to Launch Protection Plans for Smartphones in General Trade

OPPO Announces Discounts on F11 Pro and F11 This Independence Day

udChalo Forays Into the Hotel Segment by Partnering With Oyo and Fab Hotels

One Tree Can Save the World - InitiativeTree Launches Its Worldwide Network Tree Planting Program

Global Construction Additives Market Set for Robust CAGR of 6.6% from 2018 to 2025

The Farm at San Benito, Philippines Offers Special Monsoon Packages for Indian Travellers

Saksoft Q1Y20 EBITDA at Rs. 16.17 Crs, a Growth of 40.2% Y-o-Y

UST Global Announces Strategic Partnership With SeaLights Technologies

Pennar Industries Reports 25.8% y-o-y Increase in Q1 FY2020 Consolidated PAT After Minority Interest at INR 16.5 Crore

Global Alliance for the Future of Food Report: 21 Inspiring Examples of a Sustainable Food Future

New Review Suggests Normal Use of Electronic Cigarettes is Unlikely to Raise Significant Health Concerns

Conagen Expands Portfolio Beyond Gamma-Decalactone to 20 new non-GMO Lactones

Concept Medical Inc. Granted 2nd 'Breakthrough Device Designation' From the FDA for Its MagicTouch PTA Sirolimus Coated Balloon, for the Treatment of Peripheral Artery Disease (PAD) in Below-the-Knee (BTK) Indication

Betway Partners With Cricket Legend Kevin Pietersen

Higher Levels of Automation Expand Revenue Potential for Analytical Instrumentation Manufacturers

Xinhua Silk Road: Inaugural Fortune Global Sustainability Forum to be held in SW China's Yuxi in early Sept.

Autonomous Vehicle Developers Bet on Sensor Fusion Solutions and L2+ Features

KSB is First Reactor Coolant Pump Manufacturer to be Certified for Modern Nuclear Power Plants in China

Diabetic Patients Face a High Risk of Viral Hepatitis, Over 300 Million Infected HBV Patients are Unaware of Their Status, Says Dr. Nagaraj.S, Infilife Healthcare Pvt. Ltd.

Embassy Office Parks REIT Announces First Quarter FY 2019-20 Results; Reports Quarterly Distribution of Rs 4,167 Million

The Stars Group Reports Second Quarter 2019 Results; Updates 2019 Full Year Guidance; Appoints New Independent Director

Taiwan Tourism Bureau gets on Track With the Mumbai Metro

New Lagavulin 10 Year Old Single Malt Scotch Whisky: A Rare and Exclusive Treat for Travellers

Amity University Maharashtra Hosts its First Annual Convocation Ceremony in Mumbai

Producer Gaurang Doshi has been Instrumental in the Launch and Success of Many Among 'A' List Bollywood; Plans to Launch Ace Talent yet Again

MEIL's Engineering Marvel Converts Telangana's Dream Into a Reality

Deutsche Messe AG Alliance with Donghao Lansheng Group to Launch New Industrial Fairs in Shenzhen and Chengdu from 2020

Children Learn to Become Global Leaders at the 2019 Eye Level Model United Nations Camp

HONOR Vision Defines the Future with HONOR "Sharp Tech" Innovations

116 Young Talents for the 3rd Zhuhai Mozart Competition in September

CIFF Shanghai 2019 Announces Exciting Lineup of Global Architects, Designers and Brands

Tata CLiQ Launches 'SmartroniQ Sale' From August 9 - 14, After a Successful Campaign on Connected Homes

Mövenpick Hotel Colombo Welcomes Indian Travellers to the Highest Rooftop Bar in Sri Lanka

ZTE and China Mobile empower China's first 5G sporting events with 5G Live TV solutions

Greaves Continues Growth Momentum 9th Quarter in a Row

MLP Care's Strong Growth Continued in the Second Quarter of 2019

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
No plans to privatise ordnance factories...
Yogi to attend Janmashtami celebrations ...
Panchkula: ML Khattar visits Gurudwara a...
Uttarkashi: Five persons missing after c...
Hope BJP K'taka won't use CBI to unleash...
Modi's I-Day speech thought provoking, e...
More...    
 
 Top Stories
Yogi to attend Janmashtami celebrat... 
Suicide pact was written by Burari ... 
Allowances of Ram temple priest, st... 
Temple stone carving in Ayodhya spe... 
4.7 magnitude quake hits India-Myan... 
Now talks with Pakistan only on PoK... 
Nadda arrives in Hyderabad, to addr... 
Shivraj urges MP govt to provide pe...