Monday, October 14, 2019
News
NEWS HOME
»
PRN INDIA
80% of Children Would Eat Healthier Food if They Knew Their Heroes Did Too, Finds Survey by Beko
  SocialTwist Tell-a-Friend  
   

A worldwide survey conducted by Beko in 18 countries highlights the gap between children's approach to healthy eating vs. their approach to football

Only one fifth of children identified the daily fruit and vegetable recommendation

ISTANBUL, May 21, 2019 /PRNewswire/ -- Today Beko, the leading domestic appliance brand in Europe, released the results of a global survey that reveals a gap in children's knowledge in healthy eating compared to their knowledge and interest in football.

Beko logo

Last month, Beko, with support from partners FC Barcelona, the Barça Foundation and UNICEF, surveyed over 13,500 children aged 6-10 across 18 countries. The findings show that children are significantly better informed about football than they are about healthy eating, and when it comes to making healthy food choices, they can be positively influenced.

When asked why they eat healthy food, over two-thirds across all 18 countries said they do so because they understand that it is good for them. A further 80%1 of children said they would be more interested in eating healthy food if they knew their hero took healthy eating seriously too.

Over 70%2 of children could identify the number of players in a professional football team, but only one fifth3 knew the recommended portions of fruit or vegetables that they should eat each day. Children in France and in the UK set an impressive example to their global counterparts with 78% and 68% of children answering correctly in comparison to the US (16%), Brazil (11%), Russia (9%), and China (3%).

Beko understand that children may need a helping hand from their heroes to further their knowledge around healthy eating.   Beko's 'Eat Like A Pro' campaign is rooted in inspiring children to eat like their heroes. By sharing FC Barcelona players' favourite healthy recipes online, Beko hope that families worldwide will be inspired to recreate the meals at home.4

The 'Eat Like A Pro' initiative, in partnership with UNICEF and the Barça Foundation, was launched with the mission to help prevent childhood obesity worldwide. After enlisting support from FC Barcelona heroes in an award-winning online campaign, Beko donated €1 million euros to fund six UNICEF programmes targeting over 500,000 children.

Beko releases the global survey alongside a video starring FC Barcelona player and Eat Like A Pro global ambassador Gerard Piqué, who surprised a group of school children to quiz them on their knowledge of football and food, and inspire them by revealing his own healthy habits.

Although 7 in 105 children admitted they would rather learn a new football skill than learn about healthy eating, Beko is determined to enact positive change and encourage children to engage with FC Barcelona football heroes on this topic.

Zeynep Yalim Uzun, Chief Marketing Officer at Beko commented:  "Through our partnerships with FC Barcelona, the Barça Foundation and UNICEF we have developed a campaign that tackles a serious global issue, and one we felt we could make a difference to. The findings of this study confirm the job we still have to do to help prevent childhood obesity, but they show that Eat Like A Pro can play a key role in helping families and inspiring children around the world to lead healthier lives."

Roland Kupka, Senior Advisor for Nutrition at UNICEF global commented: "UNICEF is concerned about the increasing rates of overweight and obesity in children worldwide. Promoting healthy eating among children to reverse this worrisome trend is of paramount importance. Our partnership with Beko and FC Barcelona is part of UNICEF's strategy to make healthy eating and active lifestyles the norm among children and adolescents, everywhere."

FC Barcelona Player Gerard Piqué added: "When I was young, I wasn't really interested in healthy eating, I only cared about football, but that all changed when I joined Barça and started to learn with the team nutritionists. It's fantastic to see the passion for the beautiful game among children around the world, and to know that me and my teammates are inspiring them is fantastic. We have an important role to inspire children to eat healthily, and I'm very happy to be able to do that through the Beko Eat Like A Pro campaign."

Go to www.beko.com/eatlikeapro to discover more.

References:

1  80% of over 13,500 children asked
2  72% of over 13,500 children asked
3  21% of over 13,500 children asked
4  www.beko.com/eatlikeapro
5  71% of over 13,500 children asked

Photo - https://mma.prnewswire.com/media/888578/Pique_Global_Ambassador.jpg  
Photo - https://mma.prnewswire.com/media/888579/Pique_Eat_Like_a_Pro.jpg
Photo - https://mma.prnewswire.com/media/888580/Beko_Infographic.jpg
Logo -  https://mma.prnewswire.com/media/888537/Beko_Logo.jpg

 

Eat Like a Pro Global Ambassador Gerard Piqué with children

Eat Like a Pro Global Ambassador Gerard Piqué

Infographic of the worldwide survey results conducted by Beko in 18 countries.

More News by PR Newswire India

Third Annual Convocation Ceremony Will be Celebrated in Apex Professional University

An Encounter of Two Icons: Tic Tac® Meets Coca-Cola®

Birlasoft to Accelerate Invacare's Business Transformation Journey Signs US$ 240 mn, Multi-year Deal, to Provide Complete IT-as-a-Service (ITaaS)

Bali Zoo Celebrated Tumpek Kandang Ritual for all its Resident Faunas

Nitin Mantri Becomes ICCO President

DMCC Awarded 'Global Free Zone of the Year' for a Record Fifth Consecutive Year

Apex Professional University Signed MoU with Life Science Sector Skill Development Council

Find TVU Networks at Broadcast India 2019

UAE and UNESCO Renew Partnership, Extending Efforts to Restore Historic Churches in Mosul

Over 70,000 Visitors, SR2m Falcon Sales on First Day of Riyadh Exhibition

The First Huion Tablet of Inspiroy Dial Series, Q620M was Unveiled at Hong Kong Electronics Fair

ZEISS showcases next-level eye care digitalization at AAO 2019

On Your Marks: 2019 Xi'an Yango International Marathon Starts 20 October

Autodesk Fusion 360 Tools Enable Social Hardware to Advance Design of Prosthetics

Bionik Gold Knee- A New Lease of Life for Young Arthritis Patients

Joy Forum19 to boost Saudi entertainment sector

UAE and UNESCO Renew Partnership, Extending Efforts to Restore Historic Churches in Mosul

Over 70,000 Visitors, SR2m Falcon Sales on First Day of Riyadh Exhibition

The First Huion Tablet of Inspiroy Dial Series, Q620M was Unveiled at Hong Kong Electronics Fair

ZEISS showcases next-level eye care digitalization at AAO 2019

On Your Marks: 2019 Xi'an Yango International Marathon Starts 20 October

Autodesk Fusion 360 Tools Enable Social Hardware to Advance Design of Prosthetics

Bionik Gold Knee- A New Lease of Life for Young Arthritis Patients

Joy Forum19 to boost Saudi entertainment sector

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
Sourav Ganguly set to be new BCCI Presid...
UP: Man dies in road mishap in Meerut...
Ancient stories of brotherhood, Manipur ...
Telangana: Another RTC employee commits ...
Mangaluru's Apeksha Kottary enters India...
J-K: Postpaid mobile services to be func...
More...    
 
 Top Stories
Acting is David Harbour's life... 
Third ODI: India women wins toss ag... 
INX media case: Chidambaram to be p... 
Amit Shah and Rahul Gandhi to addre... 
Jennifer Aniston says Marvel movies... 
Mumbai: Woman stabbed to death foll... 
Delhi HC to hear bail plea of DK Sh... 
Derek O'Brien mocks BJP over claim ...