Johnnie Walker India reveals 'Depth of Blue', a way to unlock intricate flavours in a truly unparalleled way.
GURUGRAM, India, Sept. 14, 2023 /PRNewswire/ -- In the world of fine spirits, few names resonate as deeply as Johnnie Walker Blue Label. Renowned for its exquisite craftsmanship and rich flavour profiles, it's a drink that has long captivated connoisseurs and enthusiasts alike. Now, a new chapter in the brand's legacy is being unveiled as Johnnie Walker collaborates with Culinary Culture to present the 'Depth of Blue' dinners – a remarkable fusion of gourmet dining and immersive sensory experience.
The marriage of premium spirits and gastronomic innovation is nothing new, but the 'Depth of Blue' dinners promise to take this fusion to unprecedented heights. At the heart of this venture lies the desire to unlock the intricate flavours of Johnnie Walker Blue Label in a truly unparalleled way. To achieve this, the brand has enlisted some of the world's finest chefs, ensuring that each dish is not just a culinary delight but also an exploration into the depths of flavour that this iconic spirit offers.
The inaugural 'Depth of Blue' dinner took place earlier this month at the prestigious Oberoi Gurugram. Renowned Chef Suvir Saran, acclaimed for his mastery of culinary artistry, collaborated with the Diageo Brand Ambassador to orchestrate an unforgettable evening. This event served as the first step in bringing the 'Depth of Blue' concept to life, and it did so in grand fashion. Noteworthy socialites and figures from the media and hospitality industry including Nandini Bhalla, Eeshaan Kashyap, Pushpa Bector, Zorawar Kalra and others gathered to partake in this extraordinary experience.
Commenting on the partnership and immersive dinner Shweta Jain, Chief Business Development Officer, Diageo India said, "These 'Depth of Blue' dinners represent an evolution in the legacy of Johnnie Walker Blue Label. By intertwining the exceptional flavours of our iconic spirit with the artistry of world-class chefs and cutting-edge technology, we are taking a revered luxury icon and elevating it to new heights. These immersive experiences and collaborations underscore our commitment to providing connoisseurs with more than just a drink – they offer a multi-sensory journey that redefines the boundaries of luxury, flavour, and innovation."
Central to the concept is the idea of tying each course to one of the four major characteristic pillars that define Johnnie Walker Blue Label – depth, taste, flavour, and detail. These profiles are meticulously woven into the fabric of the dining experience, ensuring that every bite and sip is an embodiment of the essence that makes this spirit so revered.
Commenting on the immersive event Chef Suvir Saran said, ''The 'Depth of Blue' experience will celebrate chefs, dishes, spirits, libations and dining out. Having Johnnie Walker Blue Label part of this adventure has given me a perfect showcasing to feature the world of progressive Indian cuisine which is yet undiscovered and ready to rock the world of food and hospitality. The dishes we have offered connect the diner to the rich Indian past, proudly celebrate the sub-continent of today, and are the link to a bright and delectable future. Grateful to Johnnie Walker and Culinary Culture for giving me this chance to curate and start this series in India."
What truly sets the 'Depth of Blue' dinners apart is the integration of technology to enhance the sensory journey. An interactive touch table serves as the conduit between the flavour profiles and the diners' senses. It's not merely a table, but a portal that transports guests into an immersive world of flavours. As each course is presented, the table responds, transforming the dining experience from a traditional affair into a symphony of taste, sight, and touch.
The 'Depth of Blue' dinners are, by design, a celebration of luxury and innovation. The collaboration between Johnnie Walker and Culinary Culture speaks to a shared commitment to pushing boundaries and redefining the art of gourmet dining. These curated evenings offer an intimate gathering of like-minded individuals who appreciate the finer things in life and are in pursuit of a deeper understanding of flavour and experience.
About Culinary Culture
Culinary Culture is a trailblazing curator of gastronomic experiences that transcend boundaries and create unforgettable memories. With an unwavering commitment to redefining the culinary landscape, Culinary Culture crafts unique events that celebrate the artistry of food and the joy of shared experiences.
About Johnnie Walker Blue Label
Johnnie Walker Blue Label is a distinguished name in the world of fine spirits, renowned for its exceptional craftsmanship and timeless elegance. With a legacy rooted in tradition and an eye towards the future, Johnnie Walker Blue Label presents a portfolio of exquisite blends that embody sophistication and refinement.
About Diageo India
Diageo India is the country's leading beverage alcohol company and a subsidiary of global leader Diageo PLC. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell's No1, Smirnoff, Ketel One, Tanqueray and Captain Morgan.
Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3145 employees, 47 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre.
Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com. Visit Diageo's global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.
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