Business Wire India

Blenders Pride Awards

Pernod Ricard India celebrates the recognition for Seagram’s Blenders Pride at three of the world’s most prestigious spirits competitions. Blenders Pride has received the Gold Award at Monde Selection 2020, Gold Medal at The Fifty Best, and Bronze Medal at London Spirits Competition 2020.

Seagram’s Blenders Pride, a premium Indian whisky launched in 1995, is blended from Indian grain spirit and Scottish malt with no artificial flavouring. This premium whisky is the result of 160 years of great tradition of blending fine whiskies. The brand’s attributes – no artificial flavours, consistent quality and exceptional taste – have powered it to category leadership through the years.

Monde Selection distinguishes itself by being one of the only quality institute in the world to offer a global quality evaluation of spirits and liqueurs. A panel of independent experts take time to analyse each product individually on a set of up to 30 parameters that cover sensory, scientific and legal aspects of importance to consumers. Complemented by a scientific and legal approach, Monde Selection’s process goes far beyond regular tastings. The Spirits and Liqueurs jury takes time to share their knowledge and experience, analysing each product individually. The evaluation sessions take place during a period of four months every year.

The Fifty Best held a “blind” tasting of 12 world whiskies with ten members on the spirits judging panel. Strict tasting rules were applied. The scoring was done on a 5-point system, with 5 as the highest. Double Gold, Gold and Silver medals are awarded according to a set range of final point scores received from the judges.

The London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. It singles out and shines the spotlight on those spirits brands that consumers really want to buy and have a clear market value for trade buyers. Winning LSC allows the trade to hand-sell the brand to its end consumer with confidence as the spirits were judged on the merits of value, package, and quality.

Commenting on the awards, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “It is a moment of great pride for us to receive three internationally acclaimed awards for Seagram’s Blenders Pride at Monde Selection, The Fifty Best and London Spirits Competitions. At Pernod Ricard India, we have always been committed to offering the finest quality products and delivering value ahead of the curve to our consumers. These achievements are an affirmation of our quality offering that caters to the aspirations of our suave consumers, while reiterating our market position as a preferred brand for millennials.”

An iconic brand specially geared towards the contemporary, confident Indian, Blenders Pride is the leading premium whisky for Pernod Ricard India. The brand philosophy emphasizes the importance of taste – TASTE ABOVE ALL – that is truly quintessential and reflects one’s choices.About Blenders Pride

Blenders Pride is a premium whisky from the house of Seagram, with over 160 years of unmatched craftsmanship & expertise. It is an exquisite blend of fine aged scotch malts from Dalmunach, Scotland and Indian grain spirits. With a distinctive nose of malt, fruit and spice, it’s a fine blend with a delicate aroma. The smooth blend of its sweet taste and floral finish highlights the character of this elegant whisky making it a work of fine craftsmanship by our legendary master blenders.

This fine blend has been awarded globally for its supreme quality, bagging the Fifty Best Gold Award, Monde Selection Gold Award & London Spirits Competition award, all in one year (2020) and is winning hearts in India as well as select markets across the globe. Blenders Pride Rare Premium Whisky is available in 7 pack sizes, including 2L, 1L, 750ml, 375ml, 180ml, 90ml and 60ml in India.

About Pernod Ricard India

Pernod Ricard is the world’s 2^nd in wines and spirits with consolidated Sales of €8,987 million in FY18. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,900 people and operates through a decentralised organisation, with 6 “Brand Companies” and 86 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.

Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.