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Union Minister of State Jitendra Singh launched the nationwide Digital Life Certificate (DLC) Campaign 3.0 for the digital empowerment of pensioners, according to an official release.
The Digital Life Certificate, Jeevan Praman, is a vision of Prime Minister Narendra Modi for the digital empowerment of pensioners, first introduced in 2014, with Face Authentication added in 2021. The DLC Campaign 3.0 will take place from November 1-30, 2024, across 800 cities and towns in India, featuring 1,900 camps and supported by 1,100 nodal officers. All pensioners can submit their Digital Life Certificates conveniently from home, at Pension Disbursing Banks, or through India Post Payments Bank (IPPB), as per the official release. A collaborative effort involving 19 Pension Disbursing Banks, 57 Pension Welfare Associations, the Controller General of Defence Accounts (CGDA), IPPB, and UIDAI is driving the implementation of DLC Campaign 3.0, embracing a Whole of Government and saturation approach. Jitendra Singh highlighted Prime Minister Modi's vision to "improve pensioners' welfare" through digital empowerment, based on a "Nation First, Citizen First" approach. The Jeevan Praman was launched in 2014, followed by Face Authentication in 2021. The DLC Campaign 1.0, implemented in 37 cities in 2022, marked the beginning, while DLC Campaign 2.0 expanded to 597 locations across 100 cities in 2023, generating 1.47 crore DLCs, including 45.46 lakh for Central Government pensioners. Notably, 25.41 lakh DLCs used Face Authentication, benefiting over 30,500 pensioners above 90 years of age. Singh noted that DLC Campaign 3.0 in 2023 is the largest such initiative, coordinated by the Department of Pension & Pensioners' Welfare (DPPW). To raise awareness, DPPW launched a comprehensive outreach effort via social media, television, radio jingles, and training for stakeholders. The campaign will hold 1,900 DLC Camps across 800 cities and towns, with more than 1,100 nodal officers. Additionally, 1.8 lakh Gramin Dak Sewaks will provide services at IPPB Camps in 785 locations, while Pension Disbursing Banks will host DLC Camps in 157 cities and towns. Singh encouraged feedback on DLC Campaign 3.0, which can be shared with him, through Pension Welfare Associations, social media, or the helpline at 1-800-111-960. This feedback will help identify issues, enhance service delivery, and ensure the system remains accessible to all pensioners. Progress will be tracked through real-time data on the DLC portal, with input from stakeholders and pensioners. He further assured that alternative non-digital methods will remain available for pensioners unable to access the digital platform. Life certificates can still be submitted traditionally, by visiting pension offices or using post offices. The aim is to offer multiple options so that no pensioner is excluded from the process. Singh expressed his hope for strong support from all stakeholders to make DLC Campaign 3.0 a nationwide success. The launch event for DLC Campaign 3.0 was attended by Shri V. Srinivas, Secretary, DPPW; Shri Dhrubajyoti Sengupta, Joint Secretary, DPPW; Smt. Devika Raghuvanshi, CGDA; Shri Sanjay Sharan, DG India Post; Smt. Shalini Kacker, CGM SBI; and senior officials from Pension Disbursing Banks, IPPB, and UIDAI. (ANI)
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