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BusinessWire India
Bengaluru (Karnataka) [India], October 6: RecoBee, the AI-powered entertainment intelligence platform, today announced its work with Sony Pictures India on the marketing and audience strategy for Spider-Man: Brand New Day, which released in theatres on July 30, 2026. Building on a partnership that began with Project Hail Mary and Masters of the Universe, RecoBee provided Sony Pictures India with real-time audience intelligence, sentiment analysis, and data-driven marketing recommendations across the film's campaign helping the studio track how audiences were responding and sharpen its outreach in the crucial run-up to release. "We first brought RecoBee in for a single title and found their insights valuable to continue working with them across several campaigns. What stands out is the combination of speed and depth: meaningful audience intelligence, sharp sentiment reads, and recommendations that can help inform our marketing decisions. Theyve been a valuable partner in helping us better understand audiences and bring an additional layer of insight to our campaigns." Jimit Kansara, Head of Marketing, Sony Pictures India "Working with Sony Pictures India on a title of this scale is exactly what RecoBee was built for," said Syed Jamal, CEO, RecoBee. "Spider-Man: Brand New Day is a global event, and being trusted to help shape how it reached Indian audiences is a milestone we're proud of." Spider-Man: Brand New Day went on to make box-office history in India, recording the biggest opening frame ever for a non-Indian film, dethroning Avengers: Endgame. The film drew nearly a million moviegoers on its opening Thursday alone, earning more than INR 60 crore Net on day one and has since become the highest-grossing Hollywood film of all time in India, crossing an astonishing 500 Cr Net at the Indian Box-office recently. RecoBee's audience intelligence supported Sony Pictures India throughout the campaign behind this record-setting run. The engagement is part of a growing collaboration between the two companies, spanning RecoBee's Cinelytics tracking dashboard, real-time sentiment analysis, and ongoing audience-intelligence work across Sony Pictures India's upcoming slate. (ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)
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