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BusinessWire India
Mumbai (Maharashtra) [India], October 5: koda Auto India brought its deep-rooted association with cycling to Indian shores with the inaugural Ltape Mysuru by Tour de France. As the title sponsor, koda extended its 23-year association with the Tour de France, while bringing its years of cycling heritage to India. koda Autos relationship with cycling dates back to 1895, when founders Vclav Laurin and Vclav Klement began their journey by manufacturing bicycles in Mlad Boleslav. Through Ltape Mysuru, this global association found a new expression in India, giving cycling enthusiasts an opportunity to experience the spirit of the worlds most iconic cycling event against the backdrop of Mysuru. Ashish Gupta, Brand Director, koda Auto India, said, Cycling has been part of koda Autos identity since our founding days, and bringing Ltape by Tour de France to India is a natural extension of that heritage. What began with a bicycle in 1895 has evolved into a global relationship with cycling that spans professional racing, amateur participation and communities around the sport. Ltape Mysuru allows us to bring this legacy to India in an experiential and inclusive way, while creating a platform for people to connect with the sport, the community and the spirit of discovery that cycling represents. Global legacy, Indian identity With more than 1,500 participants coming together from across India and international markets, Ltape Mysuru brought the global spirit of kodas cycling association to a distinctly Indian setting. The event combined the sporting spirit of Tour de France-inspired cycling with Mysurus heritage, culture and landscapes, including the iconic Chamundi Hills. For koda Auto India, the association goes beyond the event itself. It reflects the brands belief that mobility can enable people to discover new places, connect with communities and experience the world differently. By bringing Ltape to India, koda continues to build on its global cycling legacy while creating new opportunities for Indian audiences to participate in and experience that heritage. With Ltape Mysuru, koda Auto India adds a new chapter to a relationship with cycling that began more than a century ago, connecting its heritage in Mlad Boleslav with a new generation of cycling enthusiasts in India. koda Auto * is successfully steering through the new decade with the Next Level koda Strategy * aims to become one of the top three best-selling brands in Europe by the end of the decade by offering its customers the best of both worlds through a range of attractive BEV, hybrid & ICE products * effectively exploits the potential in important growth markets such as India, Vietnam and the ASEAN region * currently offers customers 14 passenger car model ranges: Fabia, Scala, Octavia, Superb, Kamiq, Karoq, Kodiaq, Epiq, Elroq, Enyaq, Peaq, Slavia, Kylaq and Kushaq * delivered more than 1,040,000 vehicles to customers worldwide in 2025 * has been part of the Volkswagen Group, one of the world's most successful car manufacturers, for more than 30 years * is part of Brand Group CORE, an organisational merger of the Volkswagen Group's volume brands, with the aim of achieving joint growth and significantly increasing the overall efficiency of all five volume brands * independently develops and produces components such as MEB battery systems, engines and transmissions for other Volkswagen Group brands * operates three production plants in the Czech Republic; has production capacities in Spain, Slovakia, Kazakhstan and India, mostly through group partnerships, as well as in Vietnam and Ukraine in cooperation with a local partner * employs around 40,000 people worldwide and is active in almost 100 markets koda Auto India * has fascinated customers in India since 2001 * offers 5 models in India Kylaq, Slavia, Kushaq, Kodiaq, and the Octavia RS * is present in 193 cities across the country with over 345 customer touchpoints * has recorded a 107% year-on-year growth with 72,665 cars sold in 2025 koda Auto India website - www.skoda-auto.co.in (ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)
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