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PNN
Mumbai (Maharashtra) [India], April 23: India's rapidly growing startup ecosystem has another success story as Identityy, a homegrown social media platform developed by Treefe Technology, has secured early-stage venture capital funding from Swishin Ventures. The development comes at a time when the platform has already crossed 1 million users across Android and iOS, marking a strong validation of its growth and market acceptance.Identityy Funding: Key Highlights- Startup: Identityy (Treefe Technology Product)- Funding Stage: Early-stage VC funding- Investor: Swishin Ventures- User Base: 1 Million+- Category: Social Media Platform- Focus: Made in India, Global ExpansionIdentityy is positioning itself as a "Made in India, for the world" social media platform, aligning with the broader vision of India becoming a global digital innovation hub.What Makes This Funding Significant?The funding from Swishin Ventures is not just a capital boost but a strategic partnership. The VC firm is led by Mahavir Pratap Sharma, a highly respected name in India's startup ecosystem.Mahavir Pratap Sharma is:- A serial entrepreneur and angel investor- General Partner at a SEBI-registered Category I VC fund- Former first Asian Chair of TiE Global Board of Trustees- Backer of startups for over 13+ yearsHis involvement brings deep mentorship, global network access, and strategic scaling expertise to Identityy.Founder Statement: Vision Behind IdentityyKapil Agarwal, Founder and CEO of Identityy, said:"This backing from Swishin Ventures is a strong endorsement of what we are building. Crossing 1 million users is just the beginning for us. Our vision has always been to create a platform built in India, for the world -- and having a partner like Mahavir sir, who deeply understands how to scale startups from Bharat to global markets, gives us immense confidence for the journey ahead."Investor Perspective: Why Swishin Ventures InvestedSharing his views on the investment, Mahavir Pratap Sharma said:"India is at a pivotal stage where homegrown digital platforms have the potential to scale globally. Identityy reflects strong innovation, execution capability, and early traction. We are excited to support the team in building a globally competitive product from India."Identityy Growth Story: 1 Million Users and RisingIdentityy's journey to 1M+ users before institutional funding highlights:- Strong organic user adoption- Product-market fit in India- Rising demand for Indian social media alternatives- Scalable technology infrastructureThe platform is part of a new wave of Indian digital platforms challenging global giants by focusing on localized engagement, user-first design, and cultural relevance.What's Next for Identityy?With fresh funding and strategic backing, Identityy plans to:- Expand its user base across India and international markets- Introduce new platform features and innovations- Strengthen the creator and community ecosystem- Scale technology and infrastructureThe startup aims to become a global social media player emerging from Bharat.Industry Impact: Rise of Indian Social Media PlatformsThis funding reflects a broader trend where:- Indian startups are gaining global investor confidence- Users are actively exploring alternatives to global platforms- "Made in India" digital products are scaling faster than everIdentityy's success reinforces India's position as a leading startup and innovation hub.About IdentityyIdentityy is a social media platform developed by Treefe Technology. Built with a vision to connect users through innovative digital experiences, the platform focuses on global scalability with Indian roots and is available on Android and iOS.About Swishin VenturesSwishin Ventures is a SEBI-registered Category I venture capital fund investing in early-stage startups with high growth potential. Led by Mahavir Pratap Sharma, the firm supports founders with capital, mentorship, and strategic guidance. (ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN. ANI will not be responsible in any way for the content of the same.)
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