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PNN
New Delhi [India], April 13: Saina Sahni, Founder of Zirow--a zero-waste event management company--has been honored with the "ET Young Changemaker - Women in Sustainability" award at the ET Women Conclave 2026, hosted by The Times of India. The recognition celebrates her efforts in bringing sustainability to the forefront of the events industry. At a time when large-scale events often contribute significantly to environmental waste, Saina is working to change the narrative. Through Zirow, she is reimagining how events are planned and executed by focusing on reducing waste and promoting eco-friendly alternatives. Her initiative encourages organizations to adopt sustainable practices without compromising on the overall experience. With a keen interest in consumer behavior and marketing, Saina has built Zirow as a solution-driven platform that makes sustainability practical and accessible. From minimizing single-use materials to introducing responsible waste management systems, her work is helping businesses host more conscious and environmentally responsible events. Driving Change Through Thoughtful Innovation Saina's journey reflects a strong belief that sustainability begins with small, consistent actions. Her approach is not just about managing events but about influencing mindsets--encouraging both brands and individuals to think more responsibly about their choices. By collaborating closely with clients and partners, she ensures that sustainability is seamlessly integrated into every stage of event planning. Her work highlights how thoughtful innovation can reduce environmental impact while still delivering impactful and engaging experiences. Sharing her thoughts on the recognition, Saina Sahni said, "It is truly an honor to receive the 'ET Young Changemaker - Women in Sustainability' award. I believe sustainability should not be seen as an alternative but as a standard. Through Zirow, our aim is to create awareness and offer solutions that make it easier for people and organizations to make responsible choices." Creating Impact Beyond Events Beyond her work in event management, Saina is also focused on raising awareness around sustainable living. She continues to advocate for conscious consumption and believes that collective efforts can lead to meaningful environmental change. The ET Women Conclave 2026 recognizes women who are making a difference across industries, and Saina's recognition highlights her growing impact in the sustainability space. Through Zirow, she is not only transforming the way events are conducted but also contributing to a larger movement towards a greener future. (ADVERTORIAL DISCLAIMER: The above press release has been provided by PNN. ANI will not be responsible in any way for the content of the same.)
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