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BusinessWire India
New Delhi [India], February 20: NIIT Limited, a leading Skills & Talent development corporation, today announced its partnership with Sporting Club Delhi as the Associate Sponsor and Official Skilling Partner for Season 12 of the Indian Super League (ISL). Through this association, NIIT will feature on the match jerseys of Sporting Club Delhi and engage with fans across on-ground, broadcast, and digital platforms throughout the ISL Season 12 campaign. As part of the partnership, NIIT will leverage multiple engagement touchpoints, including jersey branding and stadium presence, digital activation(s), fan-engagement initiatives, and co-branded campaigns. The collaboration will also explore content-led integrations around performance, data, and skill-building, reinforcing the parallels between excellence in sport and excellence in careers. Anshumaan Prasad, Business Head, NIIT Digital and Head of Marketing, NIIT Limited, said, "At NIIT, we believe that performance, whether on the field or in the workplace, is driven by continuous learning and the relevant skills. Our association with Sporting Club Delhi and the Indian Super League provides us with a powerful platform to connect with India's young, ambitious audience who are going to shape the country's growth. This partnership reflects our commitment to enabling future-ready skills and deepening engagement with the country's digital-first generation." Dhruv Sood, CEO, Sporting Club Delhi, said, "We are delighted to welcome NIIT as an Associate Sponsor and Official Skilling Partner of Sporting Club Delhi for ISL Season 12. Sporting Club Delhi was established to build a strong football culture in the capital and create meaningful engagement with young fans. Through our grassroots initiatives and community programs, we aim to inspire ambition and create pathways for young talent both on and beyond the pitch. NIIT's focus on skills and youth empowerment aligns naturally with our vision. We firmly believe in NIIT's legacy in skilling India's youth for decades which also mirrors our ambitions." For NIIT, the partnership underscores its broader strategy of engaging with high-impact, youth-centric platforms to drive awareness, inspiration, and access to skill development opportunities. Through this collaboration, NIIT aims to further strengthen its positioning as a leading skills and talent development partner for individuals and enterprises in a rapidly evolving digital economy. Season 12 of the ISL commenced on 14th February and will conclude on 17th May, bringing together 14 teams from across the country and reaching millions of viewers across television and OTT platforms. The league continues to attract a predominantly young and digitally native audience, aligning strongly with NIIT's focus on empowering the next generation of learners and professionals. (ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)
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