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On Wednesday, Facebook officially rolled out its standalone Creator Studio app, an AI-powered app that gives creators personalised tips to grow their audiences and new tools to engage with their communities.
The official iOS rollout comes just weeks after Facebook began testing the app with a select group of creators, as per TechCrunch. Facebook's AI creator assistant is built into the new app, offering personalised recommendations tailored to each creator's content style, performance, audience engagement, and goals. Creators often have to dig through charts and dashboards to make sense of their performance. The AI assistant simplifies that process by providing quick answers to questions such as, "When should I post?" or "What are people saying in my comments?" Creators can also ask follow-up questions to dig deeper into the insights. With its new Creator Studio app, Meta is aiming to keep creators engaged on Facebook as it competes with TikTok and YouTube for their attention. The move could also help Meta reduce creators' reliance on third-party tools such as ChatGPT for generating content ideas and analysing performance. The Creator Studio app includes several new features, including an AI-powered comment tool that surfaces the most important comments and drafts replies in the creator's own tone. Creators can edit and approve the suggested replies before posting them, according to Facebook, as per TechCrunch. (ANI)
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