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Air India Express, a budget carrier of Tata Group on Wednesday unveiled a new look and aircraft livery featuring four colors.
New Air India Express wears four colours including orange, turquoise, tangerine and ice blue. "Tonight, we are not just unveiling a new brand; we are sharing with you a narrative and a vision. About who we are and what we want to be. We are truly privileged to be New India's Smart Connector," posted Air India Express on X quoting company CEO Aloke Singh at event. Air India Express and AIX Connect-Air Asia India will operate as one airline. Speaking on occasion, CEO of Air India, Cambell Wilson said that Air India Express is set to become the airline of a new generation. "We are proud to present the refreshed brand identity for Air India Express, a vitally important part of the Air India Group and New India's Smart Connector. Charged with providing the best value, accessibility, and enhanced connectivity in the domestic and short-haul international network, Air India Express is set to become the airline of a new generation," Air India Express posted on X quoting Wilson. Recently on August 10, Air India unveiled its new logo, replacing the previous "Wheel of Konark". While addressing the rebranding event, Tata Sons chairman N Chandrasekaran said that "We are fully committed to this journey to make Air India a world-class airline." "Today is an important milestone, because the new Air India, the vision we have for the airline is also in the backdrop of a new resurgent India, where the aspirations of everyone are limitless," Chandrasekaran said. He said that the new logo symbol - 'The Vista' - is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline's bold, confident outlook for the future. (ANI)
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