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Six products under 'One District One Product' (ODOP) brands under the Pradhan Mantri Formalisation of Micro Food Processing Enterprises (PMFME) scheme were launched on Wednesday.
The Ministry of Food Processing Industries has signed an agreement with NAFED for developing 10 brands of selected ODOPs under the branding and marketing component of the PMFME scheme. Out of these, six brands namely Amrit Phal, Cori Gold, Kashmiri Mantra, Madhu Mantra, Somdana, and Whole Wheat Cookies of Dilli Bakes were launched on Wednesday by Union Minister for Ministry of Food Processing Industries, Pashupati Kumar Paras and Minister of State, Prahlad Singh Patel, in presence of senior officials of NAFED. The brand Amrit Phal for Amla juice has been exclusively developed under the ODOP concept for Gurugram, Haryana. The product contains pure Amla juice and is a natural elixir with added lemon for a "unique" taste and health benefits. A 500 ml bottle is competitively priced at Rs 120. Cori Gold brand has been developed for coriander powder, which is the identified ODOP for Kota, Rajasthan. A 100g pack is competitively priced at Rs 34. Similarly, Brand Kashmiri Mantra brings out the essence of spices from Kulgam, Jammu and Kashmir. The Kashmiri Lal Mirch product has been developed under the ODOP component for spices for Jammu and Kashmir. The 100g pack is priced at Rs 75. Brand Madhu Mantra has been developed under the ODOP concept for honey from Saharanpur, Uttar Pradesh. The multiflora honey has been collected by free-range bees and a 500g glass bottle is priced at Rs 185. Meanwhile, the whole-wheat cookies are the second product developed under the brand Dilli Bakes. The brand and the product have been developed under the bakery ODOP concept for Delhi. According to NAFED, the whole wheat cookie is a unique product as it is made with whole wheat, jaggery instead of sugar, and contains butter instead of vanaspati. The 380 gms pack is competitively priced at Rs 175. Brand Somdana has been developed under the ODOP concept of millets from Thane, Maharashtra. The ragi flour is a unique product as it is gluten-free, rich in iron, fibre, and calcium. The 500 gms pack is priced at Rs 60. Through the initiative under the PMFME scheme, the Ministry of Food Processing Industries aims to encourage the micro food processing enterprises (MFPEs) across the country. All the products will be available at NAFED Bazaars, e-commerce platforms, and prominent retail stores across India, the release added. --IANS niv/shs ( 421 Words) 2022-01-06-00:12:02 (IANS)
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