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R|Elan, Reliance Industries Limited's sustainable brand, unveiled the seventh edition of its iconic Earth Tee on World Environment Day 2025.
Designed by acclaimed fashion designer Namrata Joshipura, Earth Tee 7.0 is not justan apparel, but it also aims to serve as a statement of purpose, powered by cutting-edge sustainability and environmental action, as per the press note by R|Elan. This year's Earth Tee is crafted from R|Elan GreenGold fabric, created entirely byrecycling PET bottles collected at Lakme Fashion Week 2025, held at Mumbai's Jio WorldConvention Centre. By giving waste a new life, R|Elan continued to lead the charge in circular fashion and environmental responsibility by unveiling Earth Tee 7.0. In a groundbreaking move, the Earth Tee will be available for public purchase for the firsttime, responding to growing demand from environmentally conscious individuals, as per the press note by Reliance Industries. The Earth Tee can be procured exclusively from SankalpTaru Foundation, a leading environmental NGO. SankalpTaru will plant three trees for every Earth Tee procured, making this a garment and a catalyst for reforestation and climate action. The entire proceeds from the Earth Tee will be utilised by SankalpTaru Foundation to support tree plantation initiatives. Further enhancing its green impact, the packaging of Earth Tee 7.0 is designed for reuseas a plant container. At the same time, the tags and wrappers are embedded with seeds that can besown directly into the soil, ensuring that every part of this product contributes to a greener India. (ANI)
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