Wednesday, April 9, 2025
News

Ed Sheeran joins the banter as food delivery app adopts his Blue Monster

   SocialTwist Tell-a-Friend    Print this Page   COMMENT

New Delhi | Tuesday, 2023 4:15:09 AM IST
The Blue Monster that appears in Ed Sheeran's music video for his lead single 'Eyes Closed' from his fifth and latest studio album, 'Subtract', manifests the hitmaker's grief at the loss of his good friend, Jamal Edwards, at 31 to alcohol and cocaine abuse.

But the online food delivery platform, Swiggy, cashing in on the humungus popularity of the song, has turned the Blue Monster into a marketing tool. And the 32-year-old singer from Halifax, West Yorkshire (England), seems to be loving the online banter that the Blue Monster has generated.

Targeting Ed's Indian fanbase, Swiggy, in partnership with Warner Music India, transported the big blue monster onto their homepage and showed him on a skateboard making his way to deliver orders on the app.

Things got even more interesting when Swiggy tweeted at Ed Sheeran, initiating a funny exchange between the two that saw multiple other brands such as Disney India and Amazon miniTV join in! Soon, Ed Sheeran fans took to social media to express their excitement.

Swiggy posted a tweet asking customers to guess what Ed Sheeran is eating in the photo and users replied, saying 'Biryani', 'Bhel Puri' and 'Chhole Bhature'. The singer cleared the mystery and revealed he was eating chips without ketchup.

--IANS srb/arm

( 227 Words)

2023-05-08-22:20:04 (IANS)

 
  LATEST COMMENTS ()
POST YOUR COMMENT
Comments Not Available
 
POST YOUR COMMENT
 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
 
MORE ENTERTAINMENT NEWS
India's Got Latent row: Apoorva Makhija ...
PM Modi pays tribute to legendary actor ...
Allu Arjun announces new film with Atlee...
'Haqq se zyada pyaar milaa hai....' Vish...
'Grateful for all the love...': Will Smi...
Babil Khan's 'Logout' trailer out, to be...
More...
 
INDIA WORLD ASIA
Congress passes resolution on Sardar Val...
Chennai: Senior Congress leader Kumari A...
UP: High-speed dumper crashes into sever...
Three people 'brutally' killed in UP's F...
Saif Ali Khan stabbing attack case: Band...
Telangana Governor condoles death of Spi...
More...    
 
 Top Stories
UAE unveils details of its national... 
Israeli fighter jets strike Hezboll... 
Taiwan detects 25 Chinese aircraft ... 
UAE Ministry of Foreign Affairs, IF... 
Chennai: Senior Congress leader Kum... 
Taiwan's immigration agency orders ... 
Pakistan: Ten arrested after mob at... 
CRPF jawan dies in Patna; police su...