Tuesday, November 29, 2022
News

Apple Music replaces Pepsi to become NFL's new Super Bowl Halftime Show sponsor

   SocialTwist Tell-a-Friend    Print this Page   COMMENT

Washington | September 25, 2022 9:28:39 PM IST
The American National Football League (NFL) has announced that Apple Music will be the new sponsor of its Super Bowl Halftime Show which typically draws one of the biggest single TV audiences of the year.

According to Deadline, Apple's streaming service will replace Pepsi as the key backer of the annual spectacle.

In a statement to Deadline, Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, said, "We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show."

"We couldn't think of a more appropriate partner for the world's most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology," continued the statement.

Variety reports that in recent months Apple has shown a greater interest in sports. Its streaming platform has struck deals with Major League Baseball and Major League Soccer to show games to subscribers.

Apple Music's sponsorship will start with Super Bowl LVII set for February 12, 2023, in Glendale, Arizona.

"Music and sports hold a special place in our hearts, so we're very excited Apple Music will be part of music and football's biggest stage," said Oliver Schusser, Apple's vice president of Apple Music and Beats, as per Deadline.

Last year over 120 million viewers watched The Super Bowl LVI Halftime Show and it was recently awarded three Creative Emmy awards. The show was headlined by Dr. Dre, Mary J. Blige, Snoop Dogg, Eminem and 50 Cent. (ANI)

 
  LATEST COMMENTS ()
POST YOUR COMMENT
Comments Not Available
 
POST YOUR COMMENT
 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
 
MORE ENTERTAINMENT NEWS
Iran authorities bar Iranian filmmaker f...
'Pathaan' songs to be out before officia...
Tehran bars Iranian filmmaker from going...
Amit Trivedi lights up Times Square Bill...
'Jhalak Dikhhla Jaa 10': Salman, Madhuri...
Shekhar Suman does a qawwali to roast 'B...
More...
 
INDIA WORLD ASIA
Massive fire breaks out in Assam's Darra...
CBI arrests Tamil Nadu man for impersona...
Kerala Police arrest ganja mafia from Od...
Airports Authority of India commences Av...
Jharkhand: 110 m tall chimney of Tata St...
Delhi man kills father, chops him into b...
More...    
 
 Top Stories
Pakistan's default risk at 'dangero... 
Massive fire breaks out in Assam's ... 
Pak lawmaker not allowed to leave c... 
CBI arrests Tamil Nadu man for impe... 
Researchers discover overlooked Jur... 
FIFA World Cup 2022: Brazil-Switzer... 
Organ donations, organ transplants ... 
Kerala Police arrest ganja mafia fr...