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The Multiplex Association of India (MAI), on Tuesday, announced that the National Cinema Day celebrations, which were supposed to be held on September 16 across India, is now postponed and will be now observed on September 23.
The MAI had previously announced that the ticket pricing at the biggest cinema chains for moviegoers would be Rs 75 on September 16, but the stakeholders requested the MAI to postpone the celebrations for a week in order to maximize the participation of the audience. Taking to Twitter, the MAI shared an official statement, which they captioned, "The National Cinema Day was previously announced to be held on 16th September, however, on request from various stakeholders and in order to maximize participation, it would now be held on 23rd September #NationalCinemaDay2022 #Sep23." https://twitter.com/MAofIndia/status/1569533877651410950 National Cinema Day will be held at more than 4000 participating screens and will include cinema screens of PVR, INOX, Cinepolis, Carnival, Miraj, Citypride, Asian, Mukta A2, MovieTime, Wave, M2k, Delite and many others. As per reports, due to the massive responses of the audience to the recently released sci-fi action film 'Brahmastra: Part -1: Shiva' the cinema hall owners requested MAI to postpone the celebrations for a week. Over the past few months, Bollywood faced a lot of backlash on social media and because of the cancel culture and boycott trend many big films failed to collect huge numbers at the box office, currently 'Brahmastra' could be seen bringing back the audience to the big screen. As per trade reports, the sci-fi action film collected over Rs 100 crores at the box office in India, after three days of its release, which is the highest first-week collection by any Hindi film this year. Globally, 'Brahmastra' collected Rs 225 crores at the box office gross after three days. (ANI)
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