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Only four countries lead global AI adoption by 20%, muting hiring in tech and services: Goldman Sachs

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New Delhi | September 20, 2026 8:30:13 AM IST
AI adoption rates among major developed economies range from 1520 per cent, with France, the US, the Netherlands, and the UK at the top end of the range, according to a report by Goldman Sachs Research.

The report indicated that major developed economies deployed artificial intelligence faster than other nations, while major emerging markets recorded adoption rates between 10 per cent and 15 per cent.

The research found that industries with greater exposure to automation witnessed a slowdown in job openings starting from the second half of 2022, with the trend appearing most pronounced in Germany, Australia, and the US.

"This cross-industry result confirms our prior finding that the onset of generative AI tools may have led companies in highly exposed industries to re-evaluate their hiring plans," the report said.

Employment growth slowed notably across information and communication services, call centres, software publishing, and advertising. In the US, headcount across information and communication services dropped below its long-run trend, while remaining near or above historical trends across other developed economies.

"These patterns suggest tech sector (broadly defined) hiring headwinds are global in nature," the report added. "Although outright negative impacts are most compelling in the US."

The contraction appeared marked across specialized subsectors across several developed markets. Call centre employment declined 39 per cent below trend in the US, 33 per cent below trend in Canada, and 27 per cent below trend in Germany.

"These patterns confirm that, like in the US, AI-employment headwinds are visible in industries where labor-automating tools are already available," the report observed.

Despite sector-specific contractions, broader macroeconomic effects remained subdued. The report evaluated occupational exposure across more than 800 occupations and showed that a 10 per cent occupational exposure generated a drag of only 0.1 percentage point on annual headcount growth across the US, France, and Canada.

The report stated that "economy-wide hiring headwinds remain limited" across the broader labor landscape.

However, the findings highlighted specific vulnerabilities for entry-level positions, noting that junior workers faced heavier obstacles as firms integrated automated solutions.

"AI-related hiring headwinds are clearly visible in official and unofficial employment data," the report added. "But impacts are limited to a narrow set of industries and workers." (ANI)

 
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