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VMPL
Bengaluru (Karnataka) [India], February 6: Myntra, India's leading fashion, beauty and lifestyle destination, today announced the launch of Comet, a culture-first sneaker brand known for its distinctive design. With this association, Comet makes its e-commerce debut, making the collection accessible to Myntra's 75 million monthly active users while further strengthening Myntra's compelling portfolio of sneakers that resonate strongly with Gen Z and millennial shoppers. Since its inception, Comet has adopted a product-first approach to brand building, supported by in-house design and development. With its debut on Myntra, Comet brings a curated range of 40+ styles, including its most-loved sneaker styles such as the X Lows, Aeon V2, and Alter. To mark the launch, Comet has also introduced the X Lows Polaris, which will be unique to shoppers on Myntra. Commenting on the e-commerce debut of Comet, Ritesh Mishra, Head of Category and Revenue, Myntra said, "Comet has distinguished itself through a sharp design language and a deep-rooted community connection that resonates with the trend-forward shopper. The brand's launch on Myntra aligns with our focus on offering trend-forward, culture-first brands that resonate with India's new-age customers. With additions like Comet, we continue to strengthen our portfolio of brands that play a role in shaping India's contemporary sneaker culture." Speaking on the partnership, Utkarsh Gupta and Dishant Daryani, Comet's co-founders, said, "Myntra has consistently shown that they understand and champion the brands they partner with. At Comet, every decision has been shaped by staying close to our customers, and that foundation remains unchanged as we grow. Launching on Myntra allows us to scale that belief to a wider audience." Built on the "Never Shy, Never Sorry" ethos and a strong focus on design and experimentation, Comet has emerged as a notable name in India's evolving sneaker and streetwear landscape. Known for its bold silhouettes, vibrant colourways and limited-edition drops, the brand draws from cultural nostalgia and distinctive storytelling, with a sharp emphasis on product design. About Myntra Myntra is one of India's leading destinations for fashion, beauty, and lifestyle, offering a curated collection of popular brands across categories. With a focus on discovery, personalization, and convenience, Myntra serves millions of customers nationwide through its app-first ecosystem. Its industry-leading technology, fashion-forward insights, and creator-led content make it the preferred platform for Gen Z and millennial shoppers. Myntra continues to shape how India discovers and experiences style, with beauty emerging as one of its fastest-growing segments. (ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same.)
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