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PRNewswire
Singapore, January 30: Digital travel platform Agoda's 2026 Travel Outlook Report reveals that business travelers across Asia-Pacific are increasingly blending work with play, with a striking 76% of surveyed business travelers planning to combine business trips with personal leisure. Some markets are seeing interest from travelers exceeding 90%, signaling a fundamental transformation in how professionals approach corporate travel, turning airport layovers into extended getaways. Business travel among respondents remains a priority for 2026, with Indonesia leading at 27%, followed by the Philippines at 20% and Vietnam at 19%. However, the real story emerges once their meetings wrap up. Among those planning business trips, the appetite for extending stays to include leisure activities proves overwhelming. This is especially so in the Philippines, Thailand, and Vietnam, where more than 85% of business travelers stated they are eager to extend their stays for some downtime. Filipino respondents topped the bleisure rankings at 95%, while Thai travelers followed closely at 92% and Vietnamese at 86%. In markets like Japan and Indonesia, where work culture is traditionally more reserved, a majority of business travelers appear to embrace the trend. In Japan, 58% of business travelers plan to tack on personal time to their corporate itineraries, while South Korea showed strong adoption at 76%. These findings reflect broader industry momentum, with the global bleisure travel market projected to reach as high as $1.71 trillion by 2032. Omri Morgenshtern, Chief Executive Officer at Agoda shared: "Across Asia-Pacific, we're seeing professionals plan to intentionally extend their work trips with personal days to enjoy local experiences and make the most of their time on the road. At Agoda, we're focused on making it easy for travelers to seamlessly plan both the business and leisure parts of their journey, all in one place and at great rates." Whether booking a hotel near the convention center or extending a stay to explore local attractions, Agoda's platform offers over 6 million holiday properties, more than 130,000 flight routes and over 300,000 activities that can all be combined in the same booking. Travelers can seamlessly plan both the business and leisure portions of their trip with great value deals at agoda.com or Agoda's mobile app. METHODOLOGY This research was conducted in October 2025, as part of Agoda's 2026 Travel Outlook Report, gathering responses from 3,353 travelers across nine key markets in Asia-Pacific: India, Indonesia, Japan, Malaysia, the Philippines, South Korea, Taiwan, Thailand, and Vietnam. The study examined travel intentions for 2026, with a particular focus on business travel plans and the likelihood of combining work trips with personal leisure time. As a digital travel platform serving millions of travelers across the region, Agoda conducted this study to understand evolving travel behaviors and how professionals are reimagining the boundaries between business obligations and personal exploration. MEDIA CONTACT: We. Communications for Agoda, WE-SGAgoda@wecommunications.com; press@agoda.com. NOTES TO EDITORS ABOUT AGODA Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 6 million hotels and holiday properties worldwide, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support. Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 7,000 staff in 27 markets, dedicated to leveraging best-in-class technology to make travel even easier. For more information, visit www.agoda.com. (ADVERTORIAL DISCLAIMER: The above press release has been provided by PRNewswire. ANI will not be responsible in any way for the content of the same)
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