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NewsVoir
New Delhi [India], September 28: Eveready Industries India Ltd. (EIIL),India's No. 1 Battery Brand, with more than 50% market share in the battery category, hasintroducedtheir new and improvedrange of Ultima Alkaline batteries. The brandhasintroducedtheir newrange of Ultima batteries through adynamic campaign KhelengeTohSikhenge.The campaign has been unveiled alongside a captivating TVC that showcases Ultima and Ultima Pro range of premium alkaline batteries with increased power and longevity. The newrange comprises of the AA/AAA Eveready Ultima batteries, which present an impressive 400% longer-lasting claim, as well as the AA/AAA/D Eveready Ultima Pro, which boasts a remarkable 800% longer-lasting claim and is the most POWERFUL battery with Alkaline Technology. These batteries aim at delivering a consistent performance across a spectrum of modern devices and high-drain applicationswhich have become more common in recent years suchastoys, video games, smart remotes, wireless keyboard/mouse setups, trimmers, and medical equipment. YouTube Link:youtu.be/OIINEVIxeWk?si=RoAw6hjqOicIroya Conceptualised byOgilvy,the campaign shares a fresh perspective on play highlighting its importance for children and moving the needle from play being just fun to learning through playwith battery-powered toys.Thus, challenging societys existing notion. The TVC campaign showcases a mothers point of view as heryoung childrenplaynon-stop with battery-powered toys and engagein meaningful ways with those around them tolearn important values and life-lessons every single day like friendship, sharing and compassion.The campaign also unveilsthe new and improved alkaline range of batteries - Ultima,with400% more power for longer running toys and gadgets.With a transformation in both appearance and capability, thisbatteryencapsulates Eveready's commitment toinnovation and power, setting new benchmarksfor excellence in the industry. Anirban Banerjee, Sr. Vice President & SBUHead (Batteries & Flashlights)of Eveready Industries India Ltd.said,Empowering the present, energising the future-defines therevamped Ultima battery seriesfrom the house of Eveready. Its smarter appeal and long-lasting power embodies our commitment to solving for emerging consumer needs and innovation. Demanding devices like battery operated toys, smart remotes, wireless mouse, BP machines etc need more power. The new and improved Ultima batteries, push our boundaries, with 400% and 800% longer-lasting performance, highly suitable for the high drain devices. The batteries are also equipped with a unique TurbolockTechnologywhich prevents leakage and protects the consumers precious devices from damage caused by the batteries. As atestament to our vision of responsible innovation, Ultima batteries are eco-friendly, devoid of Mercury, Lead, and Cadmium. This is not just a product upgrade; it's a step towards shaping a better tomorrow. Sukesh Nayak, CCO, Ogilvy Indiasaid,"Khelenge Toh Sikhenge"is an empowering platform that helps look at playing with toys in a new way.The games children play with their toys have a lot to teach them. Lessons on partnership, sharing, caring, teamwork, empathy and more can be learnt by continuous play. Eveready, Indias No. 1 battery with its new long lasting Ultima batteries wants to own and build this empowering platform. And help enable every child in every household across India to learn something new and meaningful, every single day. The Ultima Alkaline Battery range offers Ultima (MRP 22) - a pack of 10 batteries and Ultima Pro (MRP 45) - a pack of 6 batteries, with Anti-Leak Turbolock Technology, reinforcing leak protection and ensuring users' devices remain secure and functional. Recently, Eveready also unveiled its new logo thatmarks a strategic brand transformation, forging a future-ready, self-aware brand committed to innovation, vibrancy, modernity, trust and empathy. The new logo reflects inspiration from the infinity loop which transforms into a fluid shape symbolizing an endless source of power and energy. Eveready with itscontinued aspirationaimsto steer high-growth businesses in India that are sustainable,scalable, and profitable, and deliver lasting value for allthe stakeholders through excellence,and customer-centricity. * 400% longer lasting than IS 8144 : 2018 R6P standard for motor/toy. Results may vary as per device or usage pattern * 800% longer lasting than IS 8144 : 2018 R6P standard for pulse test. Results may vary as per device or usage pattern With a legacy of over 100 years, Eveready Industries India Ltd. (NSE Code: EVEREADY, BSE Code: 531508) is a household name in batteries and flashlights, with emerging presence in lighting. Eveready products were first sold in India in 1905, which marked the beginning of the Eveready adventure. The Company, which was eventually founded in 1934, quickly rose to the top of the dry cell battery market. It is a leading brand in enhancing people's quality of life with innovative, transportable energy and lighting solutions. With over 50% of the share of the Indian consumer battery market, Eveready has long become a name synonymous with the category. The brands legendary catchphrase Give Me Red continues to resonate with the consumers even after decades of its existence. The Companys manufacturing facilities are spread across 6 locations, namely Matia, Lucknow, Noida, Haridwar, Maddur and Kolkata, and they are equipped with globally benchmarked technology platforms and follow the best-in-class operating standards, with relentless focus on quality (ISO 9000), environmental best practices (ISO 14000) and rapid adoption of technology. The Company has a Research and Development (R&D) facility which is approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India. (ADVERTORIAL DISCLAIMER: The above press release has been provided by NewsVoir. ANI will not be responsible in any way for the content of the same)
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