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BusinessWire India
Bengaluru (Karnataka) [India], September 28: Lamant Caf, Vietnams premier organic coffee brand, is all set to make a grand entry into the Indian marketat the World Coffee Conference 2023. This follows the signing of a Memorandum of Understanding (MoU) with Rayanssh Impex, the Indian partner, reinforcing the cafs mission to introduce Vietnamese organic coffee to the world. This was announced at the ongoing World Coffee Conference in Bengaluru today. Lamant Caf is also expected to launch its own Cafs and stores in India by the end of 2025.Through this partnership, Lamant Caf embarks on a new journey, tapping into the worlds largest consumer market, thereby accentuating its vision of global outreach. With a rich history in promoting organic and high-quality coffee resources, the brand is known world over for its authentic Vietnamese coffee culture.L'amant Caf is the first brand in Vietnam to have a coffee farm that meets USDA organic standards from the US Department of Agriculture. L'amant Caf uses raw materials that meet international standards such as 4C, UTZ, BRC, Japan Organic and EU Organic.The Indian market holds immense potential, and we believe our unique blend of organic coffee will resonate with the discerning Indian consumer, said Thai Nhu Hiep, the Founder and Chairman of Lamant Caf.Nestled in Ham Rong - Gia Lai, the L'amant Caf farm is the epitome of pristine coffee cultivation. With an altitude conducive to producing the finest Robusta coffee beans, the brand has always championed organic cultivation methods, despite the higher costs, ensuring that consumers receive 100% clean and pure coffee products.Key Highlights for the Indian consumer:Product Availability:Indian consumers can look forward to the same globally recognised Lamant Caf brand nameCoffee Varieties:Apart from organic, high-quality coffee in both bean and powder form, the brand also offers a unique blend of instant coffee combined with exotic tropical fruits from Vietnam such as coconut and durian.Thai Minh Han, International Marketing of Lamant Caf shared, Our focus initially will be to introduce our organic coffee to the Indian consumers through our Indian partner. We will also be exploring online channels including Amazon and E-bay for distribution of our products. By the end of 2025, we plan to open our own branded cafs and stores.Shanmeet Wahan, Director, Rayanssh Impex, who has been in the food industry since the last 23 years has realised there is a huge potential for global brands like Lamant Caf in India. Sharing his thoughts, Shanmeet said, We are pleased to bring the globally renowned Vietnamese coffee brand Lamant Caf to India. In the recent years, particularly over the past decade, theres been a significant surge in the popularity of caf-style coffee. This newfound affection can largely be attributed to the growing caf culture which has made people aware of different blends of coffee beverages. Additionally, with more international travel experiences, Indians are now exposed to global palettes and this has increased the demand for global coffee brands locally. Lamant Caf ready-to-drink coffee with its distinct flavours and blends will be readily accepted by our Indian coffee lovers. (ADVERTORIAL DISCLAIMER: The above press release has been provided by BusinessWire India. ANI will not be responsible in any way for the content of the same)
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