Friday, March 29, 2024
News

Powered by 5G, Airtel unveils immersive virtual reality ad at IMC 2022

   SocialTwist Tell-a-Friend    Print this Page   COMMENT

New Delhi | October 2, 2022 7:30:42 PM IST
Bharti Airtel on Sunday unveiled an immersive virtual reality (VR) advertisement powered by the fifth-generation (5G) mobile system at the 6th India Mobile Congress.

The telco said the advertisement format on the Airtel Thanks app opens new avenues for brands to engage with consumers in an immersive environment that was previously not possible in the traditional advertising paradigm.

Mobile users in the country are increasingly spending more time on their screens, with an average of five hours daily, said a report by data.ai. With more than 750 million mobile users in the country and reduced attention spans of the users, the telco said brands were looking towards innovative mobile-first ad formats to connect with this next-generation audience and capture their attention.

The company said the ultra-fast low-latency 5G network ensures the 3D visuals and videos are lifelike. Through this ad format, it said brands could offer their customers an immersive ad without any lag, making it highly engaging. The telco said it has roped in brands such as PepsiCo and SonyLIV to create a pilot and demo the capabilities.

Adarsh Nair, CEO, Airtel Digital, said, "The biggest benefit of 5G is that it allows us to do more with low latency. We are leveraging this technology to create India's first ever immersive VR advertisement that offers brands a direct connect to consumers in a mobile-first environment. Brands can leverage this to create engaging, immersive, and personalized experiences for their customers." (ANI)

 
  LATEST COMMENTS (0)
POST YOUR COMMENT
Comments Not Available
 
POST YOUR COMMENT
 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
 
MORE BUSINESS NEWS
Vihasta: an initiative by Sanjeev Ojha t...
UCWL Inaugurates State-of-the-Art Cement...
Admissions for CA and CMA Courses Begin ...
USISPF Announces the Appointment of Mark...
'Healthcare, education and agriculture' ...
Solana (SOL), Shiba Inu (SHIB) and Retik...
More...
 
INDIA WORLD ASIA
HC stays opening of liquor vend on Gurud...
ASI continues survey at Bhojshala Comple...
Ten dead as taxi rolls down gorge on Jam...
'Was unwell, not being given treatment,'...
J-K: LG Manoj Sinha expresses deep shock...
'ED wants AAP's Lok Sabha strategy from ...
More...    
 
 Top Stories
"I look forward to hearing your per... 
Maharashtra: Congress leader Shivra... 
CKOSMIC Health City: Leading the Fi... 
Delhi Court calls for action agains... 
"Sweetest fruit of patience": Kriti... 
Uttarakhand: CM Dhami holds road sh... 
TDP announces list of candidates fo... 
HD Deve Gowda says BJP-JD(S) joint ...