Friday, January 28, 2022
News

Goldmine Advertising wins Advertising and Marketing Agency Mandate for India Post Payments Bank

   SocialTwist Tell-a-Friend    Print this Page   COMMENT

Business | January 12, 2022 3:50:04 PM IST
Mumbai (Maharashtra)/ New Delhi [India], January 12 (ANI/BusinessWire India): Goldmine Advertising, a leading independent agency of India, today announced that it has won the advertising and marketing mandate for 'India Post Payments Bank' after a multi-agency pitch following the Open RFP process floated by the bank.

As part of the mandate, Goldmine will be responsible for the entire advertising and marketing strategy, content development, social media, ATL & BTL activities and digital marketing needs of India Post Payments Bank over the next two years. The agency will be playing a crucial role to build the brand positioning and brand prominence.

Goldmine Advertising has also been empanelled as one of the Media Production Agencies of IPPB.

India Post Payments Bank (IPPB) has been established under the Department of Posts, Ministry of Communication with 100% equity owned by Government of India. The bank has been set up with the vision to build the most accessible, affordable and trusted bank for the common man in India. The fundamental mandate of IPPB is to remove barriers for the unbanked & the underbanked and reach the last mile leveraging a network comprising 155,000 post offices (135,000 in rural areas) and over 300,000 postal employees.

IPPB's reach and its operating model is built on the key pillars of India Stack - enabling Paperless, Cashless and Presence-less banking in a simple and secure manner at the customers' doorsteps, through a CBS-integrated smartphone and biometric device.

Leveraging frugal innovation and with a high focus on ease of banking for the masses, IPPB delivers simple and affordable banking solutions through intuitive interfaces available in 13 languages.

IPPB is committed to provide a fillip to a less-cash economy and contribute to the vision of Digital India. India will prosper when every citizen will have equal opportunity to become financially secure and empowered. For IPPB, every customer is important; every transaction is significant, and every deposit is valuable.

This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)

 
  LATEST COMMENTS ()
POST YOUR COMMENT
Comments Not Available
 
POST YOUR COMMENT
 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
 
MORE BUSINESS NEWS
Google to invest USD 1 billion in partne...
Equity indices open in green, Sensex up ...
Revenue Growth of 25 percent to Rs. 43 C...
Buy Samsung Smart TVs on EMIs as low as ...
Income Tax refunds of Rs 1.62 lakh crore...
Kamala Ankibai Ghamandiram Gowani Trust ...
More...
 
INDIA WORLD ASIA
Not scared of vote bank politics of Oppo...
Disabled-friendly battery-operated vehic...
UP polls: RLD chief denies possibility o...
RRB NTPC Protests: 4 arrested for peltin...
Jute Mill workers block train over 'temp...
UP Congress candidate Farah Naeem resign...
More...    
 
 Top Stories
Alia Bhatt's 'Gangubai Kathiawadi' ... 
UN expresses concern over human rig... 
India's cumulative COVID-19 vaccina... 
Cricket Australia name Darcie Brown... 
Shilpa Shetty thanks Gauahar Khan f... 
Whatfix announces new data centers ... 
Karnataka Cong's Satish Jarkiholi s... 
20-yr-old Pune boy thrashed for tak...