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"Cigarettes belong in museums," says Philip Morris International CEO in speech in London
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  • CEO says science-backed alternatives have the potential to accelerate the decline in cigarette smoking and cautioned that historical tobacco control measures alone are not working fast enough
  • Calls on governments to follow the smoking reduction policies of nations like Sweden and Japan to reduce smoking faster by giving adult smokers a wide choice of smoke-free alternatives

MUMBAI, India, May 25, 2023 /PRNewswire/ --  Jacek Olczak, Chief Executive Officer of Philip Morris International Inc. (PMI) (NYSE: PM), delivered remarks at the UnHerd Club in London, calling on governments globally to accelerate the end of cigarettes.

Philip_Morris_International_Logo

In  his  remarks  to  global  media,  politicians,  and  policymakers,  Olczak shared  that, "cigarettes  belong  in museums" but that current policies to reduce smoking prevalence are not working fast enough and  may  be  prolonging  smoking.

Drawing upon a new hypothetical model based on World Health Organization data, estimates, and  methods, Olczak explained that if people who currently smoke were to switch to safer alternatives, then over their lifetime there's a potential for a tenfold reduction in smoking-attributable deaths compared with historical tobacco control measures alone. He highlighted the absurd paradox that cigarettes—despite their far greater risk of harm—can still be sold while safer alternatives have not yet seen an active adoption. While this model has limitations and is built on assumptions, the public health cost of ignoring the potential of smoke-free products could be immense.

In  2016,  PMI committed  to  moving  away  from cigarettes.  The company  has invested  more than  USD 10.5 billion (as of March 31, 2023) since 2008 in developing and commercializing safer alternatives—which today account for nearly 35 percent of the company's total net revenues. The  mission, Olczak explained, is to reduce smoking by replacing cigarettes with less harmful alternatives and ultimately to make cigarettes obsolete.

He called on governments around the world to follow the examples of countries like Sweden and Japan and adopt policies that give adult smokers who don't quit a wide choice of alternatives to continuing smoking so they can make better choices and cigarettes can become a historical artifact.

About Philip  Morris  International

Philip Morris International (PMI) is a leading international tobacco company working to deliver a  smoke-free future and evolving its portfolio for the long term to include products outside of the  tobacco  and nicotine sector.

For more  information,  please visit  www.pmi.com  and  www.pmiscience.com.

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