Saturday, July 13, 2024
News
NEWS HOME
»
PRN INDIA
Acoustic Debuts First-of-Its-Kind, Intent-Based Multichannel Marketing Platform
  SocialTwist Tell-a-Friend  
   

The Acoustic Connectâ„  next-generation platform equips marketers with unparalleled behavioral insights, offering total visibility from campaign launch to conversion to elevate customer experiences and enhance customer engagement

CONWAY, Ark., May 24, 2023 /PRNewswire/ -- Acoustic, a global marketing and customer engagement provider for B2C brands, today announced the launch of Acoustic Connectâ„ , a first-of-its-kind, all-in-one platform for multichannel marketing, personalized journey orchestration, and behavioral experience insights. With Acoustic Connect, marketers will gain unprecedented visibility from campaign to conversion, empowering them to leverage real-time behavioral insights for enhanced customer engagement and data-driven, intent-based strategies.

Acoustic, L.P. logo

Today, engaging consumers effectively and delivering personalized, high-quality customer experiences have become increasingly challenging, especially with the absence of unified solutions that meet these demands. To create winning, one-to-one customer experiences, brands require a comprehensive understanding of how their customers interact with them, which traditional marketing platforms cannot provide. Acoustic Connect closes this gap by offering brands in-depth insights into each customer's experience using behavior-based signals that reveal every interaction throughout the customer journey. By uncovering the intent behind each engagement, including why customers convert or abandon, marketers gain the critical information needed to craft truly personalized journeys that foster lasting customer loyalty.

"Delivering personalized, one-to-one customer experiences is crucial for building brand loyalty and driving sales. However, integrating behavior-based signals into marketing platforms to enable this level of personalization has remained a challenge—until now," said Mark Cattini, CEO of Acoustic. "Acoustic Connect surpasses existing marketing platforms by allowing marketers to manage and optimize campaign performance in real time, within a single dashboard, rather than reacting after the customer has converted or abandoned. We're excited to revolutionize how marketers approach customer journeys by offering a comprehensive solution that seamlessly unites insight and action."

Acoustic Connect equips marketers with a robust, all-in-one platform featuring:

  • Multichannel Marketing: Streamline marketing processes across various channels, including email, social media, SMS, messaging apps, web, and more. Improve targeting and segmentation, and deliver engaging experiences through cohesive activation, automation, and management of marketing efforts.
  • Personalized Journey Orchestration: Craft multi-step customer experiences across diverse channels and touchpoints, utilizing highly relevant and engaging content tailored to individual customers' preferences, behaviors, and interactions. Move beyond isolated campaigns and disparate channels to deliver comprehensive, personalized customer journeys.
  • Behavioral Experience Insights: Gain visibility across the entire customer journey by collecting, analyzing, and interpreting behavior-based signals derived from users' interactions on a brand's website or app. Leverage signals such as intent, frustration, and content and channel preferences to create captivating experiences that foster loyalty and fuel growth.

"Our partnership with Acoustic is quickly enabling us to design and execute multichannel customer journeys with dynamic content on a 1:1 level," said Rachel Warren, Head of Lifecycle Marketing at Pura, the innovative smart-home fragrance company. "We are excited about the release of Acoustic Connect and the ability to see the impact of our comms in a clear, cohesive way. Being able to see customer interactions in a single dashboard will enable my team to optimize our strategies based on those insights and create next-level customer experiences for our customers. We are excited to see these new capabilities and the impact they will have on our business."

Acoustic Connect empowers brands to distinguish themselves in a highly competitive marketplace and captivate every visitor more efficiently and effectively. By offering in-depth visibility across the customer journey, brands can achieve measurable results, accelerate real-time conversions, engage beyond customer profiles, and deliver personalized experiences precisely when needed.

Acoustic Connect is available now. For more information and to schedule a demo, visit acoustic.com/solutions/connect or reach out to your Acoustic sales executive.

About Acoustic, L.P.  
Acoustic, L.P. helps brands build closer,  lasting, more rewarding  customer connections through data-driven visibility and personal, relevant, and frictionless engagement. Our diverse range of solutions includes unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value. Learn more about the Acoustic portfolio at  www.acoustic.com.    

Logo - https://mma.prnewswire.com/media/1485722/Acoustic_Logo.jpg

Cision View original content:https://www.prnewswire.co.uk/news-releases/acoustic-debuts-first-of-its-kind-intent-based-multichannel-marketing-platform-301833065.html

More News by PR Newswire India

/DISREGARD RELEASE: Bybit/

Kushal's Fashion Jewellery Festive Collection, adorned by Tara Sutaria, beautifully combines glamour and elegance

Unilumin Group Signed an Agreement with Saudi Arabia in the Third Belt and Road Forum for International Cooperation

Transport Corporation of India Ltd. (TCI Group) has been recognized as a Maritime Excellence Achiever at GMIS 2023 by The Ministry of Ports, Shipping & Waterways on 19th October 2023

Bitget Introduces 'Futures Quant' With AI Features

Bitget's Q3 Growth: Second-Highest Market Share Surge and Record High for BGB Holders

HarperCollins Publishers India is proud to announce the publication of SPREADING JOY: How Joyalukkas Became the World's Favourite Jeweller by Joy Alukkas with Thomas Scaria and Nidhi Jain

Go Global or Go Home: New Report Reveals Companies Lacking Global Presence Will Lose Growth Opportunities

MOVIN rolls out the second phase of Electric Vehicles in Bengaluru paving the way for greener deliveries in logistics

Motilal Oswal Financial Services Ltd. (MOFSL) launches #CorporateMushaira, an audio-first campaign for the World Investor Week

UBBF 2023 Intelligent IP Network Summit in Dubai an Impressive Success

Placing Them Right: IBS Path to MBA Career Success

HDFC ERGO reiterates its commitment on making health insurance Accessible, Affordable and Convenient with launch of 6 new products and 2 service upgrades

capSpire expands its global footprint with entry into the Singapore market

GTPL Hathway records its highest quarterly revenues from operation

CCTV+: International reporters experience the romance and vitality of Hangzhou, China

STL expands its Enterprise Networking solution portfolio with Estelan

Mantittude: Skincare for Men encourages men to unleash their inner 'Pataka' this Diwali

The 134th Canton Fair Opened with Optimized Structure and Upgraded Scale

MADAME TUSSAUDS SINGAPORE UNVEILS LIFELIKE FIGURE OF CRICKET ICON VIRAT KOHLI AMIDST ICC MEN'S CRICKET WORLD CUP!

Ugreen unveils power solutions and personal data storage at the Gitex Trade Show in United Arab Emirates.

Meridean Overseas Education Consultants Announces Half-Day Leave to Celebrate India vs. Pakistan Cricket Match

Xinhua Silk Road: Huai'an, UNESCO creative city of gastronomy, explores innovative dev. of food industry via premier regional food expo

Xinhua Silk Road: Fengxin County in E. China's Jiangxi celebrates bountiful harvest of kiwifruit

Casio to Release G-SHOCK Watches with Shining Metallic-Colored Dials

UEG Week 2023 : Babies with a low birthweight four times more likely to develop fatty liver disease in later life

CGTN: Diffusion of tea and its culture along the Silk Road

NEOM announces Leyja, its latest sustainable tourism destination

Expand North Star 2023 kicks off in Dubai gathering game-changing start-ups to accelerate on global stage

World Health Summit kicks off in Berlin

Hexaware Technologies announces new office in Dehradun to bolster its global delivery network

Chinese automotive industry has overtaken to supercars

Participants of the Made in Russia business mission to India held more than 150 negotiations with local importers and distributors

Rummy Passion Raises the Bar: Instant Withdrawals Now Available for All Tiers

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
MP CM Mohan Yadav puts an end to 'nightl...
'Repair of embankment of Munak Canal com...
'Not in our values to use such language ...
Assembly Bypoll Results: Congress leads ...
'Atal Bihari Vajpayee would have also im...
Valmiki Corporation scam: Bengaluru Cour...
More...    
 
 Top Stories
Pakistan court overturns conviction... 
BJP holds extended executive meetin... 
2014 Yarkand Massacre: East Turkist... 
The Art of Living: Wins two Prestig... 
Defence Minister Rajnath Singh disc... 
Sobha Group's Philanthropy - Sri Ku... 
Saucy Affair: Prioritizing India's ... 
Paris Olympics 2024: Antim, Aman se...