Corona's new festival series puts sustainability, breathtaking sunsets and iconic global destinations at its center

LONDON, Feb. 2, 2023 /PRNewswire/ --  Today, Corona, an AB InBev global brand, announced the 2023 Corona Sunsets Festival World Tour, a series of experiential festivals dedicated to connecting people with nature by celebrating the sunset. The festivals will feature experiences inspired by the magical qualities of the sunset.

Thousands of guests will be able to enjoy festivals across the globe beginning in South Africa on April 1^st, followed by Chile, Peru, Colombia, Japan, Italy, Canada, China, Greece, Brazil, Dominican Republic, India and more. Rather than traditional event venues, the Corona Sunsets festivals will take place at iconic, natural outdoor settings such as the beaches of Goa in India and Okinawa in Japan. Each destination was selected in order to immerse guests in their natural surroundings and give them a front row seat to the world's most breathtaking sunsets, which take center stage as the evening's ultimate headliner.

Sustainability will be at the center of the entire Corona Sunsets Festival World Tour. Attendees will be able to engage with NGOs and leading sustainable experts to share best practices as well as inspire action and more sustainable ways of living in that community. Further in their effort to host a positive celebration, Corona will responsibly manage all waste and eliminate single-use plastics across the entire tour. Additionally, each tour stop will host curated live music, art, and eco-friendly culinary experiences aimed at bringing attendees closer to nature. Given each festival experience is unique to its location, Corona is working with local vendors and artists to ensure respect for the beauty and preservation of the environment.

"As a brand born at the beach, we believe in the restorative power of taking a few moments from your busy life to enjoy the sunset," said Felipe Ambra, Global Corona Vice President. "With these festivals, we hope to share our love of nature by making guests more aware of their environment and hopefully inspire them to become agents of positive change in their communities. This is a new experiential festival done the Corona way. With this tour, we hope to amplify the feeling of relaxation and rejuvenation that nature provides us while working to leave the world a better place than we found it."

True to the brand's broader ambition to protect paradise, Corona is working with non-profit partner  Oceanic Global to implement a comprehensive sustainability criterion throughout the festival design as well as to assess the sustainability efforts of each festival against the NGO's award-winning Blue Standard.   As the first global beverage brand with a net zero plastic footprint, the Corona Sunsets Festival World Tour is the latest example of how Corona connects consumers to nature. Following the launch of  Corona Island in 2022, the World Tour continues the commitment to celebrate the beauty of nature while preserving the environment.

To bring the 2023 Corona Sunsets Festival World Tour to life, the brand partnered with Fly South Music Group and local partners in each festival market to build robust lineups with international musicians and DJs who will perform as the sunset takes center stage.

For more details about the tour, including upcoming dates, locations, ticket sales and local promotions in each participating market, please visit  www.corona.com/sunsets. Join the conversation on Twitter  @corona and watch the trailer on  YouTube.  

Contacts                                      

Media

AB InBev Media Relations
E-mail: media.relations@ab-inbev.com

Julia Shapiro
Tel: +1 818.522.4984
E-mail: coronaglobal@allisonpr.com

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