Tuesday, March 28, 2023
News
NEWS HOME
»
PRN INDIA
THE 2023 EVENTS OUTLOOK REPORT REVEALS SHIFTS IN EVENT FORMATS, BUDGETS, AND THE NEED FOR BETTER TOOLS
  SocialTwist Tell-a-Friend  
   

3rd Annual Survey from Splash Highlights Event Marketers' Focus on Everyday Events and Optimal Audience Growth in 2023

NEW YORK, Feb. 6, 2023 /PRNewswire/ -- Economic headwinds, changing B2B buying behaviors, and fewer resources are some of the critical challenges facing event practitioners in 2023, according to the 3rd annual Events Outlook Report from Splash, an event marketing technology company that serves enterprise companies and their event, marketing, and sales teams worldwide.

Splash is the leader in event marketing automation software.

The survey of 670 event marketers and professionals in North America, Europe, and the UK, conducted in late 2022, found that despite 85% of event marketers reporting an increase in their budgets for 2023, they continue to feel stymied by their lack of resources — both human and financial —and the need for technology that better supports their roles and helps them to improve efficiencies.

Those constraints, coupled with an increasingly digital and complex buyer journey and the need to prove events' impact on the bottom line, drive more event marketers to experiment with different event formats. The everyday event — an event designed to be replicated multiple times across regions, verticals, formats (virtual/hybrid/in-person), and stakeholders — is on the mind of at least one-third of marketers who are refocusing their strategies around these more frequent, scalable events over flagship events, such as conferences and tradeshows.

With a mind to optimizing budgets and doing more with less, event marketers are leveraging the everyday event format to cut through the noise of overcrowded and anonymous experiences and reach their audiences more frequently.

"The last three years have shown that event professionals are a resilient group, remaining agile and experimenting with different opportunities to drive revenue through events," said Kate Hammitt, Chief Marketing Officer of Splash. "Our latest research demonstrates that event marketers are, once again, adjusting their strategies to create more connection points with attendees and positively impacting ROI. And, we're continuing to see evidence that everyday events — at scale— can drive significant financial impact to a company's sales pipeline year-round."

Events and experiential programs are vital components of a company's marketing mix. Yet, the successful execution of events, especially at scale, can be demanding due to limited resources, manual processes, and convoluted technology solutions. Marketers need technology that makes it easier to create, manage, measure, and replicate events and ensure those events stay on-brand and engage their target audiences.

The 2023 Events Outlook Report  shows that 81% of event practitioners would hold more events if they had the right tools. Other report findings show that:

  • Everyday events prove their worth: Nearly one-third (27%) of event marketers plan to host 11-20 of these event types.
  • Untapped revenue potential: With the majority of events (84%) targeting existing customers, there's a significant opportunity to expand event programs to bring in new buyers. Substantially fewer than half (41%) of events are directed at the prospective buyer - showing an impressive potential for growth!
  • Virtual events are still a paradox: while just 6% of event marketers host only virtual events now, 38% say they are cost-effective.
  • Investment in event tech remained largely unchanged from 2021, with half (53%) of event marketers saying their tech budgets stayed the same.
  • The event mix is changing: large "flagship" events aren't going away, but only 13% of marketers say they're focusing on them in 2023. Instead, more marketers are looking at everyday events to reach their target audience at multiple touchpoints throughout the year
  • Metrics matter: and so does having the right attendees; 32% of marketers say this is their most important metric to measure success in 2023, up 6% from 2022.

Event technology continues to be a central component of marketing strategies in 2023, with 81% of event marketers looking for resources that can help them maximize their events' potential and drive revenues. Event professionals today are in an ideal position to experiment and learn with the availability of flexible tools that enable them to scale up or down according to ever-changing business goals. Testing different event formats help uncover what resonates best with audiences, deepening their connection while driving new growth opportunities.

Download the Splash 2023 Events Outlook Report here.

For more information about the company's latest event research  report or to speak with Splash CMO Kate Hammitt, please contact Vanessa Horwell at vhorwell@thinkinkpr.com. 

About Splash

Splash, an event marketing technology company based in the United States with customers and teams in the UK and across Europe, empowers everyone within an organization to host on-brand, measurable, repeatable, and compliant event marketing programs (live, hybrid,  and virtual) and digital experiences at  scale. Splash helps companies execute more impactful events through different event types, more integrations,  and deeper insights into attendee engagement and event ROI. Using Splash, event professionals and teams can simplify their processes, amplify their brand, measure their results more effectively,  and grow their event programs through a single powerful platform. Visit splashthat.com  to learn more.

Logo - https://mma.prnewswire.com/media/444804/splash_Logo.jpg  

Cision View original content:https://www.prnewswire.co.uk/news-releases/the-2023-events-outlook-report-reveals-shifts-in-event-formats-budgets-and-the-need-for-better-tools-301738977.html

More News by PR Newswire India

Otr Elkalam: In the world's largest religious competition - A Saudi Opera Singer Eliminates a Voice Coach

The Organizing Committee of Memorial Ceremony to Ancestor Huang Di in his Native Place Held its Press Conference in Beijing

Aramco to expand presence in China by acquiring 10% stake in Rongsheng Petrochemical

BNI® TO HELP ITS MEMBERS DOUBLE VALUE OF THEIR BUSINESS

Syndigo Announces Additional Generative AI Capabilities to its Client Platform

2026 All-Time High in Store for Global 300mm Semiconductor Fab Capacity After 2023 Slowdown, SEMI Reports

Tata Communications brings JAMVEE™ - an integrated, simplified cloud-based calling solution for global enterprises

38th Annual World Petrochemical Conference: Wanhua Chemical Shares Inspiring and Insightful Practice on Sustainability in Petrochemical Industry

CONNECTING BUYERS, SELLERS TO $1 TRILLION M&A MARKET WITH NEW DEAL DISCOVERY SaaS SOLUTION

Shipping industry can save $50 bn through four enablers of operational efficiency

LyondellBasell and EEW sign LOI for potential advanced waste sorting

Armis Achieves U.S. Department of Defense Impact Level 4 Authorization

The Second International Forum on "Democracy: The Shared Human Values" kicked off in Beijing

Bitget Becomes the First Centralized Exchange to Offer Financial Transparency Through Space and Time

Forever New Launches Exquisite SS23 Collection Featuring Pooja Hegde

Transparent & good governance, inclusive Growth and opportunities for all mark the emergence of New India under the leadership of PM Narendra Modi says Union MoS Rajeev Chandrasekhar

Inkspell set to organize the Video Media (vIdea) Awards & Summit 2023 on 27th April

Indian Low-voltage Switchgear Market Witnesses Surge Due to Pent-up Demand and an Increase in the Average Price

Aramco JV HAPCO to commence construction of major refinery and petrochemical complex in China

GCL System Integration Brings N-Type Innovation TOPCon and Latest BIPV Products to PV EXPO 2023

Aditi Mittal, Director at IndiaBonds and A. K. Group wins Times 40 Under 40 Award

Beamery Announces TalentGPT, the World's First Generative AI for HR

Appian appoints Douglas Coleman as Head of Mexico

Measure the Impact of Mantras on the Brain with the Sadhana app

International Aluminium Institute launches Aluminium Forward 2030 Coalition

Bharat KYC secures 'Fastest eKYC' and QuantPower bags 'Best Algo Trading Platform' Award from NITI Ayog Advisor & Bollywood Diva Bhagyashree

Transcoding and Content Security Workflow Simplified: INKA Entworks's PallyCon and Dolby Hybrik Join Hands for an Integrated Solution

ESG practices towards transformative change for a more sustainable world

Making Open Source Truly Open

The 3rd Conference of Great Business Partners to be held in Shandong

New Cryptocurrency BASALTCOIN set to Launch with a Mission to Revolutionize the Greentech Industry

CGTN: How China keeps its promise to build a community of common health for mankind

CGTN: Analysis: China's economic resilience boosts global recovery prospects

YourStory's TechSparks makes thundering debut in Mumbai: A two-day gala featuring India's top entrepreneurs, investors, innovators, and more

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
2020 Delhi riots: Court dismisses bail p...
Neither Sikhs in India nor Indian diaspo...
Centre reviews public health preparednes...
BSF finds 6 kg of drugs dropped by drone...
India's first cloned desi Gir female cal...
New NCERT textbooks to be developed in 2...
More...    
 
 Top Stories
2nd G20 Infrastructure Working Grou... 
Two SC judges challenge powers of C... 
"People of Bengal have always been ... 
Direct flight between Amritsar-UK t... 
Centre to ready to make policy for ... 
"Will not take back Right to Health... 
Odisha CM Naveen Patnaik asks Centr... 
US: Biden calls Nashville shooting ...