Tuesday, March 28, 2023
D'Art subtly defines a store design celebrating the heritage of Paulsons
  SocialTwist Tell-a-Friend  

D'Art' emphasizes the traditional legacy of the Paulsons with a minimalistic store design that highlights the celebration of womanhood.

NEW DELHI, Feb. 3, 2023 /PRNewswire/ -- India's collection of traditional women's attire has had a lasting impact on the globe. So, when India's culture dominion over handcrafted ethnic wear comes into question, the soulful silhouettes by Paulsons can never be left behind.  The end-to-end retail solution by D'Art to Paulson had the accurate crux of visualizing the singular yet simplistic heirloom of the retail brand.

The brand's rich & old legacy of fine traditional fabrics for women has had a consistent charm over a set consumer base since the 1980s. But it wanted to entice the populace of new millennia with the collection of its 'Ready to Wear' range beside the unstitched fabrics in traditional women's wear. The complete journey of conceptualizing the store design was based on listening to the brand's age-old voice and keeping it coherent throughout every design detail.

The brand's visual identity had to be subtle, minimal, yet impactful to the target persona residing in a geographical location that isn't a metropolitan city but classified amongst Tier 3 cities. Hence, D'Art collaborated with the brand to deliver the store facade and the interior that smoothly communicates what its premium legacy stands for. With every discussion, the client's vision for the brand became more lucid.

The clothing range has adorned Indian women with classic yet sincere styling since forever; the reflection had to echo the same on the surface of the store's interior & exterior. The symphony between the brand's value and the collection of Silhouette was neatly seized through minimal decor and on-the-wall fixtures. From the light's focus to the tone of wood and grey walls, everything came about to be nuanced, elegant, and fitting the Paulsons' legacy.

D'Art's designers' intelligent work of art became prominently visible when motifs of traditional clothing became wall patterns. The store had to be an amalgamation of casual, everyday ethnic wear and bridal collection. D'Art smartly integrated the visual merchandising strategy in the complete design concept to grab the buyer's attention toward the bridal clothing collection while filtering through the casual wear line.

Paulsons has been an Indian legacy portraying their artisan's excellence in fine tailoring the beauty of women's ethnic apparel and keeping that identity unified throughout the store. The signature essence of the Brand— Celebrating Womanhood— was translated in the store's interior and exterior uniformly. D'Art understood their need for a coherent brand image and followed suit to establish it through execution that captured the design's vision.

About D'Art Pvt Ltd.

D'Art is a retail design agency serving renowned retail brands with an end-to-end solution of design and execution. We are an experiential design and branding firm that enables clients to present the best value to consumers through in-store experiences that accentuate brand loyalty and visibility.

Media Contact:
Rachhna GP
Worldwide Marketing Facilitator

Photo:    https://mma.prnewswire.com/media/1995551/Paulsons_Store_design_by_DArt.jpg
Logo: https://mma.prnewswire.com/media/1993022/D_ART_Logo_ctc_Logo.jpg

Cision View original content to download multimedia:https://www.prnewswire.com/in/news-releases/dart-subtly-defines-a-store-design-celebrating-the-heritage-of-paulsons-301738250.html

More News by PR Newswire India

Otr Elkalam: In the world's largest religious competition - A Saudi Opera Singer Eliminates a Voice Coach

The Organizing Committee of Memorial Ceremony to Ancestor Huang Di in his Native Place Held its Press Conference in Beijing

Aramco to expand presence in China by acquiring 10% stake in Rongsheng Petrochemical


Syndigo Announces Additional Generative AI Capabilities to its Client Platform

2026 All-Time High in Store for Global 300mm Semiconductor Fab Capacity After 2023 Slowdown, SEMI Reports

Tata Communications brings JAMVEE™ - an integrated, simplified cloud-based calling solution for global enterprises

38th Annual World Petrochemical Conference: Wanhua Chemical Shares Inspiring and Insightful Practice on Sustainability in Petrochemical Industry


Shipping industry can save $50 bn through four enablers of operational efficiency

LyondellBasell and EEW sign LOI for potential advanced waste sorting

Armis Achieves U.S. Department of Defense Impact Level 4 Authorization

The Second International Forum on "Democracy: The Shared Human Values" kicked off in Beijing

Bitget Becomes the First Centralized Exchange to Offer Financial Transparency Through Space and Time

Forever New Launches Exquisite SS23 Collection Featuring Pooja Hegde

Transparent & good governance, inclusive Growth and opportunities for all mark the emergence of New India under the leadership of PM Narendra Modi says Union MoS Rajeev Chandrasekhar

Inkspell set to organize the Video Media (vIdea) Awards & Summit 2023 on 27th April

Indian Low-voltage Switchgear Market Witnesses Surge Due to Pent-up Demand and an Increase in the Average Price

Aramco JV HAPCO to commence construction of major refinery and petrochemical complex in China

GCL System Integration Brings N-Type Innovation TOPCon and Latest BIPV Products to PV EXPO 2023

Aditi Mittal, Director at IndiaBonds and A. K. Group wins Times 40 Under 40 Award

Beamery Announces TalentGPT, the World's First Generative AI for HR

Appian appoints Douglas Coleman as Head of Mexico

Measure the Impact of Mantras on the Brain with the Sadhana app

International Aluminium Institute launches Aluminium Forward 2030 Coalition

Bharat KYC secures 'Fastest eKYC' and QuantPower bags 'Best Algo Trading Platform' Award from NITI Ayog Advisor & Bollywood Diva Bhagyashree

Transcoding and Content Security Workflow Simplified: INKA Entworks's PallyCon and Dolby Hybrik Join Hands for an Integrated Solution

ESG practices towards transformative change for a more sustainable world

Making Open Source Truly Open

The 3rd Conference of Great Business Partners to be held in Shandong

New Cryptocurrency BASALTCOIN set to Launch with a Mission to Revolutionize the Greentech Industry

CGTN: How China keeps its promise to build a community of common health for mankind

CGTN: Analysis: China's economic resilience boosts global recovery prospects

YourStory's TechSparks makes thundering debut in Mumbai: A two-day gala featuring India's top entrepreneurs, investors, innovators, and more

SC tags CBI's plea against bail to Lalu ...
Bribe for tender case: Karnataka BJP MLA...
Centre reviews public health preparednes...
BSF finds 6 kg of drugs dropped by drone...
India's first cloned desi Gir female cal...
New NCERT textbooks to be developed in 2...
 Top Stories
Nepal President Ram Chandra Paudel ... 
Afghanistan: Nine people killed, 74... 
Ukraine receives UK Challenger tank... 
"Remain prepared for hospitalisatio... 
Biden orders US flags to be flown a... 
Transgressions remain potential tri... 
2nd G20 Infrastructure Working Grou... 
Two SC judges challenge powers of C...