Tuesday, March 28, 2023
toothsi (now makeO) Appoints Ex-Rupeek Techie as CPTO, Purple Quarter Leads the Executive Search
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BANGALORE, India, Jan. 31, 2023 /PRNewswire/ --  India's pioneer oral and skin makeover umbrella brand - makeO (toothsi & skinnsi) announced Japan Doshi as its new Chief Product and Technology Officer. Global Bespoke CTO search firm, Purple Quarter was the C-suite search partner for the role.


Dr. Arpi Mehta, Co-Founder & CEO, makeO commented on the appointment, "We, at makeO, aim to democratise access to advanced smile and skin makeover solutions by leveraging technology in a big way. To better our tech platform, we wanted a seasoned professional who can execute this vision and is also a natural organizational fit. I am delighted to welcome Japan on board. His expertise and knowledge base will help us scale the business, moving forward. A special thanks to the Purple Quarter team for being an exceptional search partner and identifying the right leader for us."

Founded & Mumbai-headquartered in 2018, makeO (previously known as toothsi) was incorporated by Dr. Arpi Mehta, Dr. Pravin Shetty, Dr. Manjul Jain and Dr. Anirudha Kale. The company's vision is 'to become Asia's largest clinical beauty technology platform. Provide diagnosis, products, and treatments for better teeth, skin and hair.' India's leading clinical beauty platform which is backed by experts & driven by technology, both toothsi & skinnsi are revolutionizing the way consumers get smile makeovers & the skin they've always wanted. Currently present in over 17 cities across India & 2 cities in UAE, makeO wishes to become a one-stop clinical beauty technology platform. To do so, makeO was in search of a seasoned leader to steer the technology team.

Roopa Kumar, Founder & Group CEO of Purple Quarter, shared, "makeO sought out an outstanding Product and Tech Leader; one who would shape up their 1-10 product journey, consecutively build the tech infrastructure for 10-100 offering relevant solutions for long-term scale. They have made great strides with a trusted and easily accessible product suite (toothsi and skinnsi) in a short time. Taking the business to the next level of scale required someone who could seamlessly wear the Product and Technology hats. Japan, with his deep-set expertise, possesses a far-sightedness and is undoubtedly the perfect match. Thank you, Dr. Arpi for entrusting Purple Quarter; I wish makeO and Japan a successful partnership."

Together with makeO, Purple Quarter devised a custom plan; to evaluate the company's problem statement and understand its long-term vision and accordingly map and locate the best fit. It was imperative to have someone with a diverse portfolio and in-depth knowledge of the tech landscape. Japan Doshi proved to be the right fit as per the company's expansion goals and culture. With over 20 years of tech industry experience, Japan has worked across multiple products and domains including his decade-long stint at Amazon.

Japan Doshi commented on the appointment, "I am thrilled to be a part of the highly talented team at makeO to help build the largest clinical beauty technology platform for the masses. Incredibly thankful to Purple Quarter for connecting me with this opportunity. As the Chief Product and Technology Officer, I will help strengthen the product and tech vision, architecture and build up to achieve makeO's bold vision. I appreciate team Purple Quarter's meticulous and thoughtful support in the end-to-end process."

Purple Quarter's unparalleled tech network, extensive talent pool, and comprehensive end-to-end search process have been instrumental in securing multiple key tech heads for the likes of BigBasket, Licious, PharmEasy, Upstox, Urban Company, Shiprocket, ACKO, Healthians, Open, Rupeek and more.

About Purple Quarter

Purple Quarter is a Bespoke CTO Search firm with a global presence. In over five years, it has mapped out over 10,000+ tech leaders across the globe. With a singular approach, Purple Quarter offers detailed insight into the Tech Leadership hiring space for startups and corporates. The diverse clientele of companies such as Walmart, Swiggy, RBIH, Razorpay, Browserstack, Inmobi, ACKO, PharmEasy, Urban Company, hike, Clari, and many more, reflect Purple Quarter's unmatched position.

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