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The Metaverse and NFTs of The Abode of Chaos dixit NYT, Contemporary Art Museum and headquarters of Artprice by Artmarket.com - a reality according to n°2208 of the monthly magazine Géomètre (creation 1847)
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PARIS, Dec. 8, 2022 /PRNewswire/ -- Taking into account Artmarket.com's shareholder equity, equity of the market, and their access to any information likely to impact the share price, Artmarket.com must inform the market and its shareholders of the publication of a long article by Marielle Mayo, entitled "Abode of Chaos, a Metaverse in the making" which appears in the December 2022 n 2208 issue of the monthly magazine Géomètre (creation 1847).

This article reports on the Metaverse of the Organe Contemporary Art Museum which manages La Demeure du Chaos / Abode of Chaos (dixit The New York Times), extended to Artprice's headquarters, specifically the NFT Marketplace linked to the Blockchain.

La Demeure du Chaos / The Abode of Chaos dixit NYT, Contemporary Art Museum and headquarters of Artprice by Artmarket.com

The Bassin des Vanités, the museum’s emblematic site, and its 3D mesh.

At a time when many large companies have a Metaverse in the making, this scientific and well documented article sheds light on the monumental undertaking by the Server Group (parent company) and Artprice by Artmarket, who have concluded that land surveyors being experts in spatial data are the most competent, to lead to a truly concrete Metaverse.

As Philippe Barthélémy, Co-founder of Iconem and leader of the 3DLab team at TT Geomètres Experts (TTGE) who worked on the Metaverse of the Artprice by Artmarket headquarters, points out: "The land surveyor has the expertise to certify a point in space. With the development of digital technology, almost infinite information fields can be associated with it. In the metaverse, our objective is to transform this 'intelligent' point into an 'intelligible' point by resorting to algorithms. All of this is part of the same value chain."

Below is the translation in English of the original article in French.

Special thanks go to the monthly magazine Géomètre as well as to Marielle Mayo.

The Abode of Chaos, a metaverse in the making

Located close to the French city of Lyon, The "Abode of Chaos" (Demeure du Chaos) and its open-air museum of contemporary art have been completely digitized in collaboration with a firm of land surveyors. The resulting data will serve as the basis for the creation of a metaverse in the form of an escape game...

MARIELLE MAYO

In the hills just north of Lyon, nestled between the verdant Monts d'Or and the river Saône, the village of Saint-Romain-au-Mont-d'Or offers a haven of tranquility. Upon arrival, you may be forgiven for experiencing a certain surprise when you discover, at the bend of a road lined with bourgeois sandstone houses, the blackened enclosure walls of the Abode of Chaos, entirely tagged with inscriptions and portraits… street art style. Behind these walls, Thierry Ehrmann, an entrepreneur and an artist-sculptor has transformed the Domaine de la source, a 17th-century property, into an open-air museum of contemporary art where monumental sculptures, shipping containers, giant skulls, aircraft wrecks, and industrial machinery rub shoulders with hundreds of large-scale mural portraits, inscriptions and a plethora of esoteric formulas. Thanks to extensive work undertaken since 2020 by the multidisciplinary teams of land surveyors, TT Géomètres Experts, this post-apocalyptic artworks has now been completely digitized.

"Remarkable contemporary architecture"

Founder of Groupe Serveur, a company specializing in databases, and of its subsidiary Artprice, a global player in art market information, Thierry Ehrmann has always been a digital pioneer and has been interested in computer-generated imagery since its origins. So, despite the somewhat daunting challenge, creating a virtual duplicate of the Abode of Chaos seemed a perfectly logical step. In the end, the various lockdowns associated with the Covid-19 crisis provided a perfect opportunity for the museum to close its doors and initiate the work. It also coincided with an initiative to obtain the "Remarkable Contemporary Architecture" label, which, apart from establishing a formal architectural analysis of the Abode, sought to obtain official cultural recognition as a way of protecting his "great work" in a long-standing legal dispute with the local municipality that began in 2004.

With this in mind, Ehrmann approached architect Nicolas Detry, a specialist in the "patrimoine martyr", because, with its scarified walls, its bricked-up windows, its floor gutted by a meteorite, the old estate has been transformed into a 'total work of art', drowned "in a permanent state of war", with certain installations recalling the attacks of September 11, 2001, and major planet-damaging events such as oil spills, all surrounded by portraits and inscriptions echoing global news. Indeed, each of Ehrmann's interventions, as well as those of his guest artists, posit new traces of our tormented era. A formal architectural analysis of the site was therefore an important step in elucidating the artist's approach, and a highly detailed architectural survey of the property was an essential part of this process. "We decided to digitize the entire site – the 6,300 works of art, the sculptures, the volumes, the buildings, the plants, everything! – using European heritage conservation standards, with surface and volume meshing for the whole space" says Thierry Ehrmann. Nicolas Detry put him in contact with Philippe Barthélemy, head of the TTGE group's 3D Lab.

The first meeting in July 2020 established the basis for a technical documentary project with a scientific digital dimension, geo-referenced and endowed with sub-centimeter resolution. "I have been familiar with the most advanced 3D imaging systems for twenty years. What we needed was a team of top-level land surveyors! Their role as experts in collecting spatial data is vital in recreating virtual spaces that faithfully represent real spaces, and that is what we wanted!" enthuses Thierry Ehrmann. The objective was to capture the singularity of each work, but also to create graphic illustrations allowing a better comprehension of the whole site, notably by highlighting certain recurring artistic/architectural features such as additions of materials (poured concrete, inclusions of meteorites in the facades, etc.) and the removal of certain materials. "In the real world, I used a cherry-picker to 'sculpt' the thousands of square meters of the site's facades with a hammer and chisel", explains the visual artist.

The submission date for the base project was fixed for November 2020, and a tight schedule was drawn up for the data acquisition – covering 7555 m2 out of the total 9000 m2 surface area – as well as the processing and the calibrated colorization of all the different artistic and architectural initiatives. Philippe Barthélemy worked with a team of around fifteen TTGE employees, each with their area of expertise. "We developed a specific and flexible methodology in order to manage the complexity and volume of the data produced during the acquisition process" he explains. The mission included the creation of a polygonal geo-referenced map, Lidar data acquisition, and a high-resolution photogrammetric survey of the whole site, as well as all the calculations and processing required for the creation of a resized geo-referenced 3D digital twin. Ground data was acquired using a Z+F 3D laser scanner (Zoller & Fröhlich) and a NavVis VLX mobile scanning system, with Lidar and photogrammetric surveys carried out using drones. "The technical challenge was to work with heterogeneous acquisition data and merge the results to enhance the quality of the digital twin" specifies the engineer.

Beyond the purely technical challenge, this extraordinary project involved measuring artistic and architectural initiatives accurately and proposing modes of representation that serve as real tools for understanding and documenting the works. "Land-surveying can be extremely useful in a wide variety of contexts as long as the teams adapt to the specific requirements of each site", says Philippe Barthélémy. So, while Nicolas Detry and historian/archaeologist Raphaëlle Rivière produced their historical and archeological analysis of the site, the team from TTGE provided site and elevation plans, architectural surveys and orthophotographs, 3D models, longitudinal and transverse sections, heat maps using color gradients to highlight the additions and removal of materials, using different methods of illustration to compose eleven graphic plates to identify and highlight the major works. In short, the potential uses of digital data are numerous: measuring and documenting the evolution of the site, planning new projects, simulations, etc.

TTGE also produced 37,000 360 panoramic shots and 18,000 360 4K and 8K videos, the time-stamped and localized files corresponding respectively to 940 GB and 1.2 TB of data. All in all, the results of their work provided a perfect base for Thierry Ehrmann's latest project: "The idea is to make a metaverse (editor's note: a virtual meta-universe) of the Abode", he explains. As a first step, he asked TTGE's innovation center to develop an interface for the general public, allowing immersive visits in virtual and augmented reality. "In this virtual environment, the public will be able to discover new aspects of the Abode, for example, by climbing safely onto the platform above the east wing, going inside certain works, and accessing the Abode's private areas. Everyone will also be able to access the historical documentation as well as the videos", summarizes Thierry Ehrmann.

A dynamic digital twin

A smart navigation system should be launched in the first half of 2023. "We see the metaverse as a dynamic digital twin, the challenge being to bring it to life and allow exchanges between the creator and his audience", emphasizes Philippe Barthelemy. The recommendation engine's algorithms will guide the "experiencer" in an intimate discovery of the artist's approach and the connections between the works based on the experiencer's sensitivity to the history and/or the aesthetics of the works, the techniques used and the geo-political or esoteric messages, and it will offer him/her a tailor-made route through the collections. This is the first stone of a larger metaverse, which will also offer an "agora" to host thematic events and integrate art market-related activities initiated by Artprice, and notably an NFT Marketplace (as NFT technology allows the exchange of digital works associated with a cyber register [blockchain] that is deemed to hold unfalsifiable titles of ownership).

An intelligent point becomes intelligible…

All of this might seem far removed from the job of a land surveyor... But, for Philippe Barthélémy, the advent of metaverses in the service of culture offers opportunities to a profession that will greatly benefit from the integration of new skills, particularly in AI, to position themselves in the market. "The land surveyor has the expertise to certify a point in space. With the development of digital technology, almost infinite information fields can be associated with it. In the metaverse, our objective is to transform this 'intelligent' point into an 'intelligible' point by resorting to algorithms. All of this is part of the same value chain," he concludes.

KEY DATES & FIGURES:

1999

The Abode of Chaos becomes an open-air museum of contemporary art (Musée l'Organe) created in 1999. It is also the head office of Artprice by Artmarket and of its parent company, Groupe Serveur (with its nine subsidiaries).

2.21 million

Open to the public free of charge since February 2006, the museum receives 180,000 visitors a year, 25% of whom come from abroad, and has welcomed a total of 2.21 million visitors since its opening.

Photo captions:

Above: Thierry Ehrmann (left) and Philippe Barthélemy.

Right page: the Bassin des Vanités, the museum's emblematic site, and its 3D mesh. Opposite, the skull from a 3D textured model

The walls of the Abode of Chaos are entirely tagged with inscriptions and portraits, street art style. An artistic dimension that the land surveyors had to integrate into their work.

About Artmarket:

Artmarket.com is listed on Eurolist by Euronext Paris, SRD long only and Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF.

Discover Artmarket and its Artprice department on video: www.artprice.com/video

Artmarket and its Artprice department was founded in 1997 by its CEO, thierry Ehrmann. Artmarket and its Artprice department is controlled by Groupe Serveur, created in 1987.

See certified biography in Who's who :
Biographie_thierry_Ehrmann_2022_WhosWhoInFrance.pdf

Artmarket is a global player in the Art Market with, among other structures, its Artprice department, world leader in the accumulation, management and exploitation of historical and current art market information in databanks containing over 30 million indices and auction results, covering more than 800,000 artists.

Artprice by Artmarket, the world leader in information on the art market, has set itself the ambition through its Global Standardized Marketplace to be the world's leading Fine Art NFT platform.

Artprice Images allows unlimited access to the largest Art Market image bank in the world: no less than 180 million digital images of photographs or engraved reproductions of artworks from 1700 to the present day, commented by our art historians.

Artmarket with its Artprice department accumulates data on a permanent basis from 6400 Auction Houses and produces key Art Market information for the main press and media agencies (7,200 publications). Its 5.4 million ('members log in'+social media) users have access to ads posted by other members, a network that today represents the leading Global Standardized Marketplace to buy and sell artworks at a fixed or bid price (auctions regulated by paragraphs 2 and 3 of Article L 321.3 of France's Commercial Code).

Artmarket with its Artprice department, has been awarded the State label "Innovative Company" by the Public Investment Bank (BPI) (for the second time in November 2018 for a new period of 3 years) which is supporting the company in its project to consolidate its position as a global player in the market art.

Artprice releases its 2022 Ultra-Contemporary Art Market Report:
https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2022

The Artprice 2022 half-year report: the art market returns to strong growth in the West:
https://www.artprice.com/artprice-reports/global-art-market-in-h1-2022-by-artprice-com

Artprice by Artmarket's 2020 Global Art Market Report published in March 2022:
https://www.artprice.com/artprice-reports/the-art-market-in-2021

Artprice's 2020/21 Contemporary Art Market Report by Artmarket.com:
https://www.artprice.com/artprice-reports/the-contemporary-art-market-report-2021

Index of press releases posted by Artmarket with its Artprice department:
serveur.serveur.com/Press_Release/pressreleaseEN.htm

Follow all the Art Market news in real time with Artmarket and its Artprice department on Facebook and Twitter:

www.facebook.com/artpricedotcom/ (over 5.9 million followers)

twitter.com/artmarketdotcom

twitter.com/artpricedotcom

Discover the alchemy and universe of Artmarket and its artprice department https://www.artprice.com/video headquartered at the famous Organe Contemporary Art Museum "The Abode of Chaos" (dixit The New York Times): https://issuu.com/demeureduchaos/docs/demeureduchaos-abodeofchaos-opus-ix-1999-2013

Contact Artmarket.com and its Artprice department - Contact: Thierry Ehrmann, ir@artmarket.com

Photo - https://mma.prnewswire.com/media/1963630/Artmarket_Chaos_dixit_NYT.jpg
Photo - https://mma.prnewswire.com/media/1963631/Artmarket_3D_mesh.jpg
Logo - https://mma.prnewswire.com/media/1009603/Art_Market_logo.jpg

Art Market logo

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Dusit Hotels and Resorts all set for Japan and Europe debut - plus more new properties slated to open in key destinations this year

Prime Enters Denmark with 124-Megawatt Data Center Campus That Delivers a Net-Positive Environmental Impact

Corona Sunsets Festival World Tour Makes Sunset the Headline Act

Trina Storage starts strong in 2023, signs over 100MWh Elementa deals in the UK

JalTara -- Art of Living's Vision for a Water-Rich India

CGTN poll: China's economic rebound wins strong global confidence

World's first AI university, Mohamed bin Zayed University of Artificial Intelligence honors inaugural graduates

Maruti Suzuki Devils Circuit Celebrates Xth Year

The Rouen Armada, France. The world's leading tall ship festival returns from 8 to 18 June 2023

SGS Receives CII Food Safety Award 2022 for Outstanding Laboratory Performance - Food Testing Laboratories

Servier full year 2021/22 results confirm the transformation trajectory of the Group

Artha Solutions helped Generali Thailand adapt Talend to Better Mitigate Risk and Stay Compliant

Digital Cooperation Organization (DCO) hosting the 2nd General Assembly in Riyadh

Quest Global Teams with NVIDIA to Build Next-Gen Omniverse Digital Twin Solutions for Manufacturing Industry

Union budget 2023-24 focuses on infrastructure development, green growth; thrust on affordable housing: Colliers and CREDAI-MCHI

Xinhua Silk Road: Sheng Hong Holding Group launches new energy projects in E. China's Zhangjiagang

Accelerating Energy Efficiency Adoption, Deep-tech Startup KrossLinker Develops a Cost-effective Aerogel Insulation

Abracon Welcomes Richard Diaz as Vice President of Global Operations

BMO Completes Acquisition of Bank of the West

ViewSonic's All-in-One LED Displays Elevate the Visual Experience in Diverse Industries from Workplace and School to Hotels and Museums

ADVANCED PLACEMENT PROGRAM RELEASES OFFICIAL AP AFRICAN AMERICAN STUDIES FRAMEWORK

SAUDI ARABIA WINS HOSTING RIGHTS OF THE AFC ASIAN CUP™ 2027

Center for International Private Enterprise (CIPE) Celebrates Its 40th Anniversary

Frost & Sullivan Recognizes Lightbend with the 2022 North American Serverless Computing Company of the Year Award for Offering Serverless Solutions to Build Data-centric Applications that Simplify the Developer Experience

Taos Applauded by Frost & Sullivan for Its Innovative Cloud Advisory and Managed Services, Enhanced Financial Performance, and Growth

MIT Solve Announces 2023 Global Challenges and Indigenous Communities Fellowship

WorkForce Software Awarded 2023 BIG Innovation Award from Business Intelligence Group

AVI SPL XTG Recognized by Frost & Sullivan for Creating Better Employee and Customer Experiences

2023 Total Economic Impact Study demonstrates 495% ROI with Introhive

Ingenico and Splitit partner to bring white-label, buy now, pay later (BNPL) to physical checkout with just one touch

Spielwarenmesse honours six innovative new products with ToyAward

Harbour City Shopping Mall Hosts "Cracking Art" Eco-public Art Exhibition in Hong Kong for The First Time

Tredence Named a Leader in Analytics Services by ISG

ffreedom App: Empowering 1 Crore Indians with Livelihood Education

DLF Malls launches 'My Kind of India' song on Republic Day to celebrate the spirit of new India

OANDA Scoops Top Industry Awards: TradingView's 'Most Popular Broker' Award and 'Best in Class' Honours with ForexBrokers.com

IBM and NASA Collaborate to Research Impact of Climate Change with AI

Web Werks - Iron Mountain JV launches its First Greenfield Data Center in Mumbai

Arçelik lands breakthrough spot on Bloomberg's Gender Equality Index 2023

Supply Chain Visibility to Ensure Humanitarian Assistance for All in Need

Innodisk's InnoEx Virtual I/O Expansion Module Drives Efficient Implementation of AI Applications

Tau concludes €9m series-B round to scale up production for e-mobility

Inkspell Media is set to organize the 7th Annual Edition of Drivers of Digital Awards 2022 in April 2023

Paul Merchants Partners with Care Health Insurance

SBICAPS opens new office in Bengaluru, to focus on infrastructure, defence and start-ups

Mr. Amit Ajwani- The Visionary Behind Nomad Pizza's Feverish Rise

Parascript's Intelligent Document Processing solution, FormXtra.AI 8.4, introduces significant improvements when automating the extraction of complex data.

Vesta Taps Shimon Steinmetz as Chief Financial Officer

Hansen Technologies Earns the Frost & Sullivan Best Practices Award for Global Customer Care and Engagement in Energy and Utilities Industry

The New Iridium GO! exec Redefines Personal Off-the-Grid Connectivity

D'Art traces the legacy of its retail design agency in the global markets

LinkedIn for Nonprofits Launches Free LinkedIn Resource Hub for Nonprofits

STL divests its Telecom Products Software business, as a part of its portfolio realignment

Cybertrust Japan Integrates Quantum-Computing-Hardened Private Keys from Quantinuum into New IoT Authentication Platform

Innovation Deficit: Funds for Neglected Diseases like TB are Falling Short

ViewTrade Reports Record Growth in 2022, Anticipates Continued Momentum in 2023

Toshiba TV M550K - Proficiency in Versatility

Cobwebs Applauded by Frost & Sullivan for Enabling Law Enforcement Teams to More Efficiently Identify New Online Threats

Firmenich recognized as one of the world's most dynamic innovators by LexisNexis

Semtech Recognized as 2022 Global Company of the Year Award by Frost & Sullivan for Market Leadership and Enabling Businesses to Optimize Processes and Efficiency

AV-Comparatives Names Anti-Virus Consumer Product of The Year 2022

Nobu Hospitality Announces Nobu Hotel, Restaurant, and Residences Al Marjan Island Underscoring Its Regional Presence

Airbus Commercial Selects Altair SimSolid in ZEROe Sustainable Aircraft Initiative

Leading Cloud Kitchen start-up Bigspoon and Mouni Roy collaborate to launch a premium pizza brand, The Pizza People

TECNO Confirmed to Join MWC 2023 and Launch A New PHANTOM Flagship Device

Crave InfoTech unveils SAP BTP-powered cMaintenance to usher in Industry 4.0 in Manufacturing

The UAE and France agree to form bilateral partnership to focus on the decarbonization of hard-to-abate (HTA) industries

Sharp Decline in Credit Gap During Modi Government

SecPod introduces the 'SanerNow Continuous Posture Anomaly Management (CPAM)' product, a revolutionary new invention for managing IT attack surfaces

The pioneers of Account-Based Marketing (ABM) release new book to help executives drive market-beating growth in a volatile world

PM-International donates €1,872,000 to charity sponsoring 5,200 children around the world

Landis+Gyr Holds Capital Markets Day and Announces Mid-Term Financial Year 2025 Targets

"Patently Unreliable": Verra addresses criticism of rainforest offset credits with detailed technical analysis

SABIC's Innovative Solutions Showcased at PlastIndia 2023

toothsi (now makeO) Appoints Ex-Rupeek Techie as CPTO, Purple Quarter Leads the Executive Search

oneZero appoints Julian Gay as Director of Institutional Sales, EMEA

UST Acquires Prodigy Labs, Enhancing its Ability to Drive Digital Transformation in the Financial Sector in Canada

Zurich Insurance leads SERIES B fundraise for global cyber insurtech BOXX Insurance

 
 
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