BEIJING, Jan. 27, 2022 /PRNewswire/ -- China Media Group (CMG), the country's major broadcaster, is joining hands with media partners worldwide to deliver the real-time pulse of the Olympic Winter Games Beijing 2022 to global spectators with cutting-edge technologies.

CMG, a rights-holding broadcaster of the Winter Olympics, hosted a forum on Wednesday in Beijing under the theme of "Together for a high-tech Winter Olympics." Representatives of 145 media agencies and international organizations from 78 countries and regions attended the event online.

CMG committed to presenting the Games with innovative tech

Shen Haixiong, president and editor-in-chief of CMG, said CMG has been committed to using innovative technologies to broadcast the Olympic Games and showcase the charm of the Olympics.

CMG live broadcast the Olympic events on its 4K ultra-high definition channel for the first time in the world during the Tokyo Olympic Games,  Shen said.

"We will firmly remain a practitioner and communicator of media innovation and work together with global media partners and cooperate well with the IOC to present a splendid, extraordinary and outstanding Olympic Winter Games Beijing 2022."

Beijing Games will change winter sports landscape forever

Thomas Bach, president of the International Olympic Committee (IOC), sent his congratulations to the forum via video link, saying "the Olympic Winter Games Beijing 2022 will change the landscape of winter sports forever."

He said CMG and CCTV have been "invaluable partners for the IOC."

Oleg Dobrodeyev, general director of the All-Russia State Television and Radio Broadcasting Company, said via video that he's impressed by technological innovations and new ideas adopted by CMG in  reporting the Beijing Games. He looked forward to the opening ceremony.

Chinese chef de mission: CMG to show a new chapter in Olympic history

Gou Zhongwen, president of the Chinese Olympic Committee, said he believes CMG will show the world an extraordinary Olympic Games and open a new chapter in Olympic history.

"[CMG] has kept innovating to update broadcasting technologies and perfecting the audiovisual experience of the Olympic Games for the audience," he said.

A joint initiative launched

At the forum, CMG, the Asia-Pacific Broadcasting Union, the Arab States Broadcasting Union, the European News Exchange and the Alianza Informativa Latinoamericana launched "The Joint Initiative of the First CMG Forum," calling for media worldwide to take the Beijing Games as an opportunity to promote innovation, undertake their responsibilities and mission, spread the Olympic values and encourage human society to move forward hand in hand.

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