Saturday, January 23, 2021
News
NEWS HOME
»
PRN INDIA
Vuse announces global partnership with award-winning band Rudimental
  SocialTwist Tell-a-Friend  
   

Vuse brings together two of its global partners from the world of music and motorsport, Rudimental and McLaren Racing, as part of its 'Routes of Inspiration' series to drive global brand awareness

LONDON, Nov. 27, 2020 /PRNewswire/ -- Vuse has partnered with award-winning band Rudimental on a series of initiatives that promise to electrify creativity and inspire audiences worldwide. The collaboration will feature a variety of activities which include exclusive competitions, performances and an exciting content series.

Vuse announces global partnership with award-winning band Rudimental.

 

The first Rudimental activation sees the band go on the hunt for inspiration with McLaren Racing, of which Vuse is a global partner. Bringing together two inspirational collaborators from the worlds of music and motorsport, Vuse wants to connect and inspire others through celebrating its brand passions. The Rudimental x McLaren Racing activation will be brought to life via a four-part content series which will see Rudimental visit the home of McLaren in the UK and meet key team members to discover inspiration for an exclusive performance to mark the end of this year's Formula 1 season.

The Rudimental x McLaren Racing series takes us on a journey of teamwork and collaboration. In Episode one Rudimental meet McLaren's Technical Director, James Key focusing on the beating heart of the team; the car and its performance. Episode two looks at the power of team spirit with McLaren CEO Zak Brown and Executive Director of People and Culture, Daniel Gallo with Episode three featuring Production Director, Piers Thynne, who believes that the right environment plays a huge part when it comes to creativity and inspiration. And finally, the series ends with an exclusive 45-minute DJ performance by Rudimental that will be livestreamed over the 2020 Formula 1 season finale weekend on December 11th on the brand's YouTube channel. Rudimental will take the inspiration from their immersive McLaren experience in delivering an electrifying performance.

Locksmith from Rudimental says, "We're all about inspiring and bringing people together from all walks of life through the music we create. We had a lot of fun and learnt a lot at McLaren and it's crazy to think how much synergy there is with the world of music and sport when it comes to inspiration!"

The exclusive content is part of Vuse's 'Routes of Inspiration', a virtual series that explores how inspiration comes to professionals within the creative world. Following the cancellation of live entertainment events around the world, the series has been created to give artists and fans a new way to connect. In 2021, Vuse's partnership with Rudimental will continue to develop through activations and performances that drive further inspiration and global brand awareness.

"This special activation with Rudimental and McLaren is a big move for Vuse as we look to Charge Beyond and connect with our adult consumers on a wider scale, bringing together our partnerships across music and sport. With lockdowns still happening across the world, and the creative sector struggling because of it, we're glad that we can provide fans with a creative outlet where they can find inspiration at home, along with enjoying an exclusive performance by Rudimental!" says Elly Criticou, Vapour Category Director, BAT.

Mark Waller, Managing Director of Sales and Marketing, McLaren Racing  said "It was a pleasure to collaborate with Rudimental as part of Vuse's Routes of Inspiration campaign. A top racing team needs speed, passion and innovation, qualities that also create a successful global band. This campaign and our partnership with Vuse continue to help fuel our commitment to innovation, design and advanced technology; all of which together can bring electrifying moments of inspiration."

Rudimental are a multi-award-winning British band, formed in 2010. The band consists of members Piers Aggett, Amir Amor, Kesi Dryden and Locksmith. Over the last 10 years, Rudimental have collaborated with the likes of Rita Ora, Ed Sheeran and Anne-Marie and their single, 'Waiting All Night'ft. Ella Eyre, won the band a BRIT Award for Best British Single in 2014. Their UK #1 single 'These Days' ft. Macklemore, Jess Glynne & Dan Caplen, was also the UK's biggest-selling song of 2018 and has now amassed over 1 billion streams worldwide.

The series will be streamed on Vype's worldwide YouTube channel from November 27th, with the final episode featuring the live Rudimental performance going live on December 11th. You can view it here: Vype YouTube  

The Vuse brand, also known as Vype in some countries, is a leading vaping device and is part of a portfolio of new category products, combining next generation expertise with innovative technology to provide adult nicotine consumers with alternatives to traditional tobacco products.

https://www.vuse.com/

https://www.govype.com/

@Vype_worldwide

Vype YouTube  

About Vuse:  The Vuse brand is a leading vaping device, combining next generation expertise with innovative technology to provide adult nicotine consumers with alternatives to traditional tobacco products. Vuse is dedicated to bringing electrifying moments of inspiration to its consumers through its brand activations and partnerships.

About BAT:  BAT is a leading, multi-category consumer goods business with a purpose to build A Better Tomorrow by reducing the health impact of its business through offering a greater choice of enjoyable and less risky products for consumers. BAT encourages those who otherwise continue to smoke to switch completely to scientifically-substantiated, reduced-risk alternatives. BAT's ambition is to have 50 million consumers of its non-combustible products by 2030. BAT employs over 53,000 people and operates in over 180 countries, with factories in 43.

About McLaren Racing:  McLaren Racing was founded by  New Zealand  racing driver  Bruce McLaren  in 1963. The team entered its first Formula 1 race in 1966, since when McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 Grand prix, the Le Mans 24 Hours at its first attempt and the  Indianapolis  500 three times.  McLaren Racing competes in the 2020 FIA Formula 1 World Championship with  Lando Norris  and  Carlos Sainz, and the IndyCar Series in the US with Oliver Askew and  Pato O'Ward.  

Photo: https://mma.prnewswire.com/media/1343852/Vuse_global_partnerships.jpg  

 

More News by PR Newswire India

Rogers International Commodity Index (RICI®) Composition Unchanged -- FX Source Changed

Ascend Performance Materials' Acteev technology takes prize at Outdoor Retailer Innovation Awards

Frost & Sullivan Experts Present a Strategic Outlook of the Global Automotive Industry in 2021

OKExChain launches Swap and Farm DApps, allowing users to increase their OKT earnings

Simplilearn Wins Fourth Consecutive EC-Council Global Award

Let the Countdown Begin! One Year Until Special Olympics World Winter Games Kazan 2022

Iyuno Media Group Enters Agreement to Acquire SDI Media

Terralogic Announces the Acquisition of US-based, PDS Inc. Effective date: January 11, 2021

NEI recognized among India's Top 30 Best Workplaces in Manufacturing 2021

Strengthening the future of education at TEGS 2021 - empowering educators to overcome unforeseen challenges

Manipal Education and Medical Group Launches 'UNext' - An Affordable, End-To-End, Online Learning Platform For Professional Courses

Hisense Creates Bold New Campaign With Partner Club Paris Saint-Germain

Global Center on Adaptation (GCA) : Nobel Laureates, Global Scientists call on World Leaders to Accelerate Climate Adaptation as part of Post-Covid Economic Stimulus

SVP Global Q3 Results exceeds Expectations, Consolidated QoQ PAT up 35%

Havas Health & You Evolves Network Positioning, Announces Chief Content Officer Hire Lars Bengston, and Launches Content Assembly

Contrast Security Empowers Zurich to Secure Its Digital Transformation Efforts

Menarini Receives European Commission Approval of ELZONRIS (tagraxofusp), for the Treatment of Blastic Plasmacytoid Dendritic Cell Neoplasm (BPDCN)

United Power Electrifies Their Customer Experience with Bright Pattern Cloud Contact Center Software

OFS Portal Approaches 21 Years Of Data Stewardship, Surpasses 500 eCommerce Agreements With Trading Partners

OneWeb Announces Eric Gillenwater as Vice President and Business Head of Global Carrier and Enterprise

EyeQue Acclaimed by Frost & Sullivan for Its Wide Range of Consumer-friendly, Hand-held Ophthalmic Monitoring Solutions

Matteo Magnani Joins Firmenich as Chief Consumer & Innovation Officer, Perfumery

IDBI Intech Announces the Appointment of Suresh Khatanhar as the New Chairman of the Board

Panchshil Office Parks Honoured with 3 Safety 'Oscars'

General Aeronautics, Unmanned Aerial Vehicle Specialist, Raises INR 65 Million Pre-Series A Funding

Empirix Helps CEHE Confidently Migrate to Five9 Cloud-Based Contact Center Software

Atradius to host a series of virtual events on the future of global trade

68 Percent of Professionals see learning as the key to landing better opportunities: Survey by Simplilearn

Shanghai Electric Strengthens Environmental, Social, and Corporate Governance for Dubai MBR Solar Park Project

8K Miles Software rebrands itself as SecureKloud Technologies Limited

TheMathCompany is All Set to Become a Flexi-Work Workplace

ERBA Mannheim Launches 2nd Generation SARS-CoV-2 RT-PCR Assay with room temperature storage

NANO Accelerates Content Delivery by Thirty Times with Solutions from ZephyrTel

3Pillar Global Great Place to Work-Certified in India for Fourth Year

V-Guard acquires non-controlling stake in a battery startup - Gegadyne Energy Labs Private Limited

Northway Biotech Opens New Biopharmaceutical Manufacturing Facility in Greater Boston Area

dunnhumby Code Combat live with over 3000 registrations in three days

Housing.com partners with MoEngage to boost platform enquiries by 15%

Notice of Proposed Claims and Distribution Process for the Veritaseum Fair Fund and Opportunity to Object

Shaip Launches Its Global ShaipCloud™ Platform Built for Generating AI Training Data

Supermicro Unveils NVIDIA GPU Server Test Drive Program with Leading Channel Partners to Deliver Workload Qualification on Remote Supermicro Servers

Celsius crosses $5.3B in assets, grows total assets 10X during 2020

iBwave to Offer an All-in-One Indoor & Outdoor Network Design Solution

HarperCollins Publishers India is delighted to announce 'Kamala Harris: Phenomenal Woman' by Chidanand Rajghatta

FLAME University to host the inaugural 'FLAME Purpose Summit 2021'

Launching Infosys Cortex: AI-First, Cloud-First Customer Engagement Platform, Part of Infosys Cobalt, to Humanize Customer Experience, Empower Agents and Drive Intelligent Operations for Enterprises

STL delivers a strong third quarter with continued Q-o-Q growth

Unnati Issues Digital Certificates via Certif-ID in Face of Pandemic

STL enhances its Board with global business leaders

HGC announces strategic expansion to extend ICT capabilities in Asia with Singapore upgraded as major Asian hub

CIE at IIIT Hyderabad announces the start of its next cohort of Deep tech Accelerators

Dow, Liby and LOVERE ink MoU to advance sustainability in packaging agenda

JAGSOM Bangalore, formerly IFIM B-school, completes 100% Final Placement 2021; Avg Salary up by 12% to Rs.10.21 LPA

Clarivate Enhances Cortellis CMC Intelligence Platform with Addition of Comprehensive Biologics Content

HGC brings hyperscale ultra-connectivity to 20+MW Hong Kong cloud data centre

Cobwebs Technologies Discusses the European Commission's New Counter-Terrorism Agenda and How It Can Be Tackled Using Automated Web Investigation Technologies

Balaxi Pharmaceuticals reports Revenue of INR 1,784 million for 9M FY21

From Freshers to Experienced, a Bright Future for all is the Promise of MIT-SDE

PureCircle and Almendra Resolve U.S. Patent Litigation

Stock Pro - A Training and Guiding Solution for all Stock Market traders and investors

Award-winning socially driven startup, CabDost, merges with Dvara Money

ISGF announces the 7th edition of India Smart Utility Week 2021, an International Conference and Exhibition on Smart Energy and Smart Mobility for Smarter Cities from 02 - 05 March 2021

Thepackersmovers.com, An Online Directory Expands Its Operations In The USA for Smooth International Relocation

AVerMedia Launches the Live Streamer CAM 513 -- 4k UHD, Wide-angle Lens Webcam with Exclusive Camengine Software

A new, unprecedented solution for human behavior analysis

Swiss Artists And Swisscom Score A World Premiere: First Public Broadcasted, Decentralised Live Music Experiment Was Successful

Unbxd joins Adobe Exchange Partner Program to automate site search and relevance setup for Adobe customers

Tackling global warming? Apply for the Keeling Curve Prize by Feb. 10

Körber enables modern, award-winning supply chain operations for dm-drogerie markt

GA-ASI Completes Unmanned Aircraft Anti-Submarine Warfare Demonstration of Sonobuoy Dispensing & Remote Processing

LTI USD Revenues grow 5.8% QoQ and 8.5% YoY; Net Profit up by 37.9% YoY

PTT Exploration and Production Public Company Limited Selects GEP SMART™ Procurement Software Platform To Manage Entire Sourcing

Food testing labs gain productivity boost with new 3M™ Petrifilm™ Plate Reader Advanced

FII Institute Confirms 140 Plus Headline Speakers For Two-day FII Conference

Leading Automakers and Technology Companies Advance Blockchain Vehicle Identities that Could Help Buyers Avoid Cars with Incorrect Mileage, Maintenance, or Damage Histories

Aon CEO Greg Case Recognized as Top Ally on INvolve OUTstanding LGBT+ Ally Executives List

Passport Technology Inc. and Automated Systems America Inc. Combine to Form Leading Gaming Payments Technology Company

Sirtex Medical announces collaboration update with OncoSec Medical

La Liste, the world's best restaurant selection, reveals special awards for 2021 recognizing commitment, resilience and innovation across the global gastronomy sector

Global Green Hydrogen Production Set to Reach 5.7 Million Tons by 2030, Powered by Decarbonization

Artmarket.com: Artprice Global Indices show the strength of Contemporary Art and Drawing in 2020: both segments adapted particularly well to rapid digitization

NSE-BSE bulk deal: Nexpact Limited buys stake in Kellton Tech Solutions Ltd.

Heng Hiap Applauded for Mitigating the Damaging Effects of Plastics Pollution with its Intelligent Plastic Technologies

Virtual Visits and Connected Health Solutions Provide Better Care Delivery and Optimize ROI

Altair and Rolls-Royce Germany Join Forces to Converge Artificial Intelligence and Engineering

Infosys Builds applied AI Cloud, Part of Infosys Cobalt, to Democratize AI Within its Workforce and Expand Ability to Drive AI-driven Transformation for Enterprises

Power Sustainable launches the Power Sustainable Energy Infrastructure Partnership, a $1B investment platform dedicated to the North American renewable energy sector

Occlutech's Atrial Flow Regulator (AFR) Receives U.S. FDA Breakthrough Device Designation for Heart Failure (HF)

Players from India can win $1.58 billion in Powerball and Mega Millions jackpots on Lotto247.com

Mainstream Renewable Power signs EUR1 billion equity investment deal with Aker Horizons to deliver 5.5 GW global build-out programme by 2023

Jägermeister Launches Limited "Best Nights" Streetwear Collection

Cloud-based Email and Web Security Solutions to Propel the APAC Secure Content Management Market by 2024

Karda Constructions reports 23% y-o-y growth in new bookings in Q3, indicating turnaround in housing sector post-lockdown

InDevR Launches VaxArray Measles and Rubella Kit for Improved Vaccine Antigen Characterization

Unleash Your Creativity with FlipaClip on AppGallery Today

Dr. Kumud Kumar Dhital, Pioneer of the world's first Dead Heart Transplantation, has joined Yashoda Hospitals Hyderabad

ECPT Career Seminar - 22nd Jan, Counsellors Will Speak On Career Choices After Class 12th

QuEST Global reinforces leadership position in Zinnov Zones ER&D & IoT services ratings

UST Global Announces New Bold Brand and Dynamic Logo, Changes Name to UST

Strategic Alliance Of Aarvi Encon In Middle East Countries

Excellon Software Lauded by Frost & Sullivan for Enhancing the Operations of Automobile Dealers with Its Unique DMS

Daffodil Software bags the Best Financial Mobile Application award at the 2020 Mobile Web Award Competition

CPT Career Seminar - 22nd Jan, Counsellors Will Speak On Career Choices After Class 12th

Couple in Kerala celebrates Wedding Anniversary with 3.3 Crores Jackpot Win

M&A valuations boom in the second half of 2020, despite COVID-19 impacts on the economy, according to PwC

"Enough is Enough!" says RevBits CEO

Tradewind Finance Delivers USD 5 Million Credit Facility for Meat Trading Company based in USA with Subsidiary in Brazil

Prakriti E-Mobility honoured with the Achievers Award 2020

IET India study captures Voices from the Ground: Unheard impact of COVID-19 on India's workforce

Amazfit GTR 2e and Amazfit GTS 2e Praised in the Media Spotlight at CES 2021

New report from FDI World Dental Federation tackles oral health inequalities and outlines strategies to improve oral healthcare over the next ten years

Infosys Accredited with Google Cloud Partner Specialization for Data and Analytics

Frost & Sullivan Recognizes Teleperformance as Innovation Leader in the Australia Customer Experience Outsourcing Services Market

JD Institute of Fashion Technology, South call for Admissions for 2021/22

LMRKTS helps banks bridge the SA-CCR adoption gap

Comviva Introduces next-gen Digital Services Delivery Platform to drive innovation and business growth

Pantum Launches New Global Elite Series of High-end Printers

Lexus Premieres All-new Variant of Its Luxury Sedan LS 500h

Chumbak announces Sara Ali Khan as their first brand ambassador

MFine Raises $16m From New & Existing Investors Led by Heritas Capital as Adoption of Digital Health Soars in India Amidst COVID-19 Pandemic

CricketPang Kindergarten, an educational app by You Need Character, exceeds 60,000 downloads a month after launch.

Jain (Deemed-to-be) University's educational model is to bring in the industry certifications, guarantee* placement programs and study abroad at California Riverside (USA)

42Gears SureMDM Simplifies Setting up Kiosk Mode on Linux Devices

Microland earns the coveted Windows Server and SQL Server Migration to Microsoft Azure Advanced Specialization

Mid-Caps & Small-Caps like Kellton Tech Sparkle in Post-Pandemic Gloom

Danish watch brand, REC Watches, gives new life to the World's Most Expensive Mustang!

The China International Import Expo, a boost to global service trade

St. Botanica Introduces 'GO Range' for Hair Care - Launches India's First Purple Shampoo and Conditioner

Harbin Harnesses Ice, Snow for Tourism Growth

Huion KD200: The Innovative Combination of Keyboard and Pen Tablet Won Three International Design Awards

SPJIMR closes placements on a high in a challenging year

JA Solar Supplies Largest Single Photovoltaic Project in Guam with All Modules Needed for Completion

An Homage to Nature: THOMAS SABO launches the Spring/Summer Collections 2021

The China International Import Expo spurs global cooperation in intelligent industry and information technology

Fractal strengthens its Cloud AI business: Acquires enterprise AI provider Zerogons

Huawei Residential Smart PV Solution Supports Vietnamese Households To Optimize the Use of Solar Energy

Asia-Pacific Contact Center Applications Market to See Buoyant Growth, Thanks to Analytics

Xebec Strengthens its B2B Marketing services with proprietary CRM tool HELM

Food Logistics Recognises Crown as Top Technology Provider

Joget Launches Redesigned Marketplace to Accelerate No-Code/Low-Code Applications, Plugins and Solutions for Digital Transformation

TokenEx Data Protection Platform named 'Cyber Catalyst'

Partnership Details Strategic Priorities At DSM 202ONE Annual Kickoff

Hyde Engineering + Consulting Announces Appointment of Chief Executive Officer

MANA Products, Meiyume, and RPG form The Vertical Beauty Alliance to deliver seamless, end-to-end beauty solutions around the world

Cinotop&Micron Showcases Touch Everywhere at CES

8 Global Shifts for 2021 Reshaping Industries, Governments and Society

Jeffrey Archer returns to HarperCollins in major three-book deal

Deloitte Consulting Completes Acquisition of HashedIn Technologies

Live-streaming Broadcasters Come Together to Celebrate Resilience and Creativity at the BIGO Awards Gala 2021

Nonin Medical Announces New Full Board of Directors

OFS Portal & Taulia Collaborate on PIDX Integration

Crystal Denlinger Named Chief Scientific Officer for National Comprehensive Cancer Network

Freshwater Supply Challenge Stimulates Innovation in Reverse Osmosis Seawater Desalination Technology

LTI and IBM to Expand Global Alliance to Help Organizations Accelerate Digital Transformation with Open Hybrid Cloud

Manulife Investment Management reinforces its digital prowess in Asia with new senior role

Xinhua Silk Road: SCO Secretariat, TCSA jointly host "National Data Brain" Summit

OKEx adds real-time settlement for ALGOUSD, ATOMUSD and 20+ coin-margined perpetual swaps

Cytiva delivers modular biologics factory to Lonza

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
Amid speculations of his joining Left fr...
SC tells directs family court to hear ma...
SC junks UP govt plea challenging bail t...
PMC Bank case: ED searches locations of ...
CBI arrests 4 officials in 3 separate gr...
2 including juvenile detained for killin...
More...    
 
 Top Stories
Some 200 National Guard Troops depl... 
Defender Fikayo Tomori joins AC Mil... 
Study on risk factors for intraoper... 
Research on possible new combo ther... 
Vyapam scam: CBI court sentences do... 
16 trains to Delhi delayed as thick... 
Covid-19 deaths in Germany exceed 5... 
Red-ball skipper Adam Rossington ex...