Thursday, November 14, 2019
Assam Company India Limited Aims to Quadruple its Production Capacity
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- Focus on making farming a profitable and rewarding career

- Bettering famers' lives, working conditions and tea production procedures

- Organises a seven-day technology workshop with Smart Farms Inc. to create a solution based on big data, block chain and artificial intelligence to bolster the tea industry

- To increase capacity from the current 11 million kilos to 50 million kilos in the next five years

DIBRUGARH, India, Oct. 21, 2019 /PRNewswire/ -- Assam Company India Limited, world's first tea company, newly operating under the leadership of BRS Ventures, unveiled new technologies that will revolutionise the Indian tea industry and unlock its full potential.

In partnership with Smart Farms Inc., Assam Company India Limited commenced a seven-day workshop with a consortium of experts from around the world at the Maijan tea estate. The workshop involves studying the fields and creating an architectural plan supported by technology to completely reimagine the future of tea farming. Assam Company India Limited will further invest in this solution and run a pilot starting early next year. After successful  completion of the pilot, the solution will be offered to the other tea estates in the country, which will not  require any capital investment   from them.

Present at the occasion, Dr. B.R. Shetty, Chairman, BRS Ventures, said, "Our aim is to bring technology and innovation at the forefront of the tea industry. This will not only impact the lives of 26,000 farmers at our estates, but the entire workforce employed in the tea sector across the country and bring back the glory of the Indian tea business. Focused on enhancing the lives of the farmers, and upgrading the production facilities by optimizing efficiencies, we are positive that the Indian tea industry will see a remarkable change in the days to come."

It is worth highlighting that, under the new leadership of BRS ventures, Assam Company India Limited has initiated multiple initiatives to improve the lives of the farmers. These include better accommodations, bringing clean water solutions, providing education, vocational training and development for their families; and building world-class hospitals in the tea gardens.

Expanding on the workshop and the association with Assam Company, Smart Farm's Natraj Balasubramanian, commented,   "We are thrilled to have the opportunity to partner with Assam Company India Limited and reinvigorate the oldest tea company in the world. Smart Farms has been involved in similar projects around the Asian region where we have witnessed the impact of technology in uplifting the lives of the workers and simultaneously, maximsing production efficiencies. We are positive that our solution will be able to revive the estate and help it reach its goal of bettering lives and producing world-class tea."

The workshop will witness multiple sessions across a week starting October 17, 2019, lead by a team of technology experts from across the world who will cover each facet of the tea industry including human resources, finance, product, research & innovation, supply chain,  operations and administration.

About Assam Company India Limited

Assam Company India Ltd, is the world's first tea company, newly operating under the leadership of BRS Ventures. Founded in 1839; it was awarded the "ROYAL CHARTER" by Her Majesty, Queen Victoria, through a Deed of British Parliament in 1845, as recognition of its Pioneering Excellence.

Assam Company India Limited's deep-rooted history and reputation for being the finest tea grower have been instrumental in establishing the Indian tea industry. It is the first registered tea company in the world and the first to have planted tea bushes and set up processing machinery in India. Its initial board of directors was formed by British Aristocrats, along with Indian nobles Maniram Dewan and Tagore (whose grandson later wrote the Indian anthem and went on to win the Nobel prize for literature).

Assam Company India Limited is currently at 11 Million kilos production capacity and aims to increase its capacity to 50 million kilos in the next five years through increasing farming capacity and additional acquisitions. Having been able to secure the highest price ever in the history of India at auction this past year for Assam Company India Limited's valuable Assam tea, its management is confidently paving the way to glorious prospects, not only for the company but for its farmers and the entire Indian tea industry.

About BRS Ventures Investment Ltd

A private Business House founded by Dr. BR Shetty and his wife Dr. CR Shetty, holding various and durable investment interests in agriculture, technology, research, pharmaceuticals, healthcare, catering and education sectors, who, within the last decade, has listed two companies in the London Stock Exchange in Healthcare and Fintech respectively under NMC HEALTH PLC and FINABLR PLC.

Headquartered in Abu Dhabi, UAE; BRS Ventures diversified business operations have a global presence with skilled workforce belonging to over 200 nationalities. The conglomerate reflects dynamism in its multiple sectors, while retaining the identity and values of a strong enterprise built on social impact.

About Smart Farms

SmartFarms Inc. is a US Headquartered Ag Tech company that provides end-to-end technology solutions to improve farm productivity. We achieve this by integrating fully autonomous drone technology, robotics, AI, ERP, blockchain and IoTs.

We are the first in the globe to design and build a fully autonomous spraying drone that has been certified to fly without the use of a human operator. SmartFarms is working to introduce innovations like "Farm to Cup" that will enable a tea drinker in America and globally to be able to reward the farm worker who has plucked the tea leaf used in their cup of tea. This will be achieved by introducing barcode system alongside a unique reader   to identify these codes and blockchain technology - allowing traceability, identification, proof of authenticity & quality assurance.

SmartFarms has great  potential  for economic, environmental and social impact in the developing world. We help farmers increase productivity and reduce costs by using our cutting edge technology. We have reduced  health related diseases like like  bronchial  asthma, cancer, kidney failure, and musculoskeletal problems caused by backpack spraying. We also provide farmers with skill development that will give them better opportunities for higher quality jobs in the sector.

Media Contact:
Deepika Girdhar  
PR Consultant, PR Pundit

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