Tuesday, October 15, 2019
News
NEWS HOME
»
PRN INDIA
New Avon white paper explores the relationship between beauty and happiness
  SocialTwist Tell-a-Friend  
   

LONDON, Sept. 11, 2019 /PRNewswire/ --  Avon Products, Inc. (NYSE: AVP), today announces its major new white paper, Beauty, happiness and the rise of the 'perfectly me'. This exciting cultural snapshot of Avon's perspective on beauty now, explores the company's new thoughts around women, happiness and ever-evolving attitudes to beauty.

The report was co-created by key members of Avon's research and development and innovation teams and led by Chief Scientific Officer Louise Scott. "Beauty is important," she says. "At its best, it's a catalyst for positive change. At worst, it's confusing and alienating. By broadening the conversation around it, we enrich, explore and also challenge our perceptions of beauty."

This white paper, following last year's much-referenced report into Beauty, The Future and the Power of Emotions, expands and develops the theme of an emotionally-aware response to beauty by looking at the ways in which we believe our customers are manifesting those emotions right now.

Takeouts from the report:

Happiness is a key driver for our customers right now. Where is this search for happiness coming from? How is it manifesting itself in womens' lives? And how is it informing their beauty choices?

The self-love movement is moving into a space of self-awareness and self-acceptance. Avon has coined this the "Perfectly Me." As a company, it's a sentiment we have always championed. But how do we ensure this message stays relevant? What are the nuances in the way she wants to look, and the way she wants to feel, that beauty companies should be alive to?

Finally, we look at the new spaces beauty is occupying in womens' lives. There's a growing connection with products that can surprise and delight, and foster a shareable sense of 'play'. But there's also an awakening to the idea that we should be broadening the definition of what beauty means, starting new conversations about things that affect womens' lives that don't necessarily sit under the traditional banner of 'beauty.'

As a company with millions of worldwide Representatives, Avon has more direct conversations with its customers than almost any other company. Our firm belief is that it's listening to our customers on this direct, meaningful and emotional level that allows us to truly understand their mindsets, and crafting and shaping our products accordingly.

This new white paper will help propel our thinking into 2020 and beyond, both highlighting the importance of beauty in womens' lives and the responsibility of companies like Avon to enrich and inspire women everywhere.

About Avon Products Inc.
For 130 years Avon has stood for women: providing innovative, quality beauty products which are primarily sold to women, through women.  Millions of independent sales Representatives across the world sell iconic Avon brands such as Avon Color and ANEW through their social networks, building their own beauty businesses on a full- or part-time basis.   Avon supports women's empowerment, entrepreneurship and well-being and has donated over $1billion to women's causes through Avon and the Avon Foundation.   Learn more about Avon and its products at www.avonworldwide.com. #stand4her

Forward-Looking Statements
This material contains "forward-looking statements" that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements relating to product launches and Avon's transformation. Because forward-looking statements inherently involve risks and uncertainties, actual future results may differ materially from those expressed or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, the possibility of business disruption, competitive uncertainties, and general economic and business conditions in  Avon's  markets as well as the other risks detailed in  Avon's  filings with the Securities and Exchange Commission.  Avon  undertakes no obligation to update any statements in this material after it is posted to the Investor Relations section of our website.

More News by PR Newswire India

Shanghai International Money Fair - one of China's largest financial fairs will be held in December

Europe's Most Trusted Crypto And Precious Metal Companies Partner To Create Gold Token Secured By Bitcoin Network

RGE Commits US$200 Million to Next-Generation Textile Fibre Innovation and Technology

Medisanté Earns Acclaim from Frost & Sullivan for Ensuring Better Care Outcomes while Reducing Costs

INSIDE INFORMATION: BW LPG Contemplated Sale of Shares

School House Crafts Multi-Sensory Journey of Discovery and Re-collection for La Mer Campaign Exhibition

Vevue Partners with CBX Exchange for Initial Auction Offering

Frost & Sullivan Recognizes Pepco Holdings and Carlsbad Municipal Water District with Excellence in Resourcefulness Awards at Itron Utility Week

His Holiness The Dalai Lama Awarded Honorary Doctorate by Chitkara University

Surplus Keslow Cinematography Gear Up For Auction

Libyan Investment Authority Loses Claim in the UK Court of Appeal - London

Artificial Intelligence for Risk Management Process by MovingNow

Maruti Suzuki Arena Devils Circuit Season 2019-20 Draws Over 6K Runners in Hyderabad

Quectel Achieves Industry's First 5G Data Call over 5G mmWave Module

Artprice by Artmarket: The Gagosian's Grand Projects for the Late Simon Hantaï (1922-2008)

Ryan International Group of Schools Receive India's Most Respected Brand Award 2019

JD Institute Of Fashion Technology, South Announced its New Domain

VeChain Is Leading Co-sponsor of GDST Seafood Trackathons

The World's Largest Automakers, Along with MOBI, Announce a Joint Proof of Concept for the First Vehicle Identity on Blockchain

Indiannica Learning Announces the Launch of Indiannica Quiz League

Third Annual Convocation Ceremony Will be Celebrated in Apex Professional University

An Encounter of Two Icons: Tic Tac® Meets Coca-Cola®

Birlasoft to Accelerate Invacare's Business Transformation Journey Signs US$ 240 mn, Multi-year Deal, to Provide Complete IT-as-a-Service (ITaaS)

Bali Zoo Celebrated Tumpek Kandang Ritual for all its Resident Faunas

Nitin Mantri Becomes ICCO President

DMCC Awarded 'Global Free Zone of the Year' for a Record Fifth Consecutive Year

Apex Professional University Signed MoU with Life Science Sector Skill Development Council

Find TVU Networks at Broadcast India 2019

UAE and UNESCO Renew Partnership, Extending Efforts to Restore Historic Churches in Mosul

Over 70,000 Visitors, SR2m Falcon Sales on First Day of Riyadh Exhibition

The First Huion Tablet of Inspiroy Dial Series, Q620M was Unveiled at Hong Kong Electronics Fair

ZEISS showcases next-level eye care digitalization at AAO 2019

On Your Marks: 2019 Xi'an Yango International Marathon Starts 20 October

Autodesk Fusion 360 Tools Enable Social Hardware to Advance Design of Prosthetics

Bionik Gold Knee- A New Lease of Life for Young Arthritis Patients

Joy Forum19 to boost Saudi entertainment sector

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
Telangana: Three members appointed to Te...
SC seeks status report on stubble burnin...
US Navy submarine support ship arrives i...
UP govt suspends Maharajganj DM, five ot...
Delhi cabinet nod for new skill, entrepr...
Ex-chief engineer arrested in Tripura PW...
More...    
 
 Top Stories
Maha polls: Rahul to hold two publi... 
Miranda Lambert posts adorable birt... 
Heavy rain predicted in Kerala, Kar... 
Devastating fire breaks out at plas... 
Zoe Kravitz roped in to play Catwom... 
Turkish troops advance towards Manb... 
CA to match prize money for women's... 
Phil Simmons appointed the head coa...