Monday, November 30, 2020
Vype and The Fratellis Launch Global Competition to Give Up-and-Coming Artists and Bands the Chance of a Lifetime
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As part of the Cubes of Inspiration Vype Hero activations, Vype is calling all up and coming talent to take part in a lifechanging opportunity which could see them win a deal with Cooking Vinyl records for the worldwide release of a single, and mentorship from award-winning band The Fratellis

LONDON, Oct. 21, 2020 /PRNewswire/ --  Multi-platinum, award-winning Scottish rock band, The Fratellis and e-cigarette brand, Vype are holding a competition to give one lucky unknown music artist or band a platform to accelerate their path to stardom. With COVID-19 having a significant impact on the Arts, Vype and The Fratellis are joining forces to provide support to the music community at a time when it needs it the most.

Not to be missed, this exclusive competition offers a chance to win a worldwide deal to release a single with Cooking Vinyl records, which has worked with greats including: The Fratellis, The Prodigy, The Psychedelic Furs, Passenger. This once in a lifetime prize also features a studio session to record the artist or band's winning single, which will be mixed by famous Los Angeles-based producer/mixer, Tony Hoffer.

The winner will also get the opportunity to work with The Fratellis themselves including one-on-one time with the band through an online masterclass and an incredible, money-can't-buy slot on their virtual gig! To get involved, upcoming talent are invited to submit their tracks via @Vype_worldwide Instagram page, with both the shortlist and the final selection being chosen by The Fratellis themselves.

This whole experience will be professionally marketed, including the creation of a music video of the unknown talent's record. As well as this, a behind-the-scenes style video with The Fratellis will be shared across Vype and The Fratellis' social channels for the world to see.

"Vype is dedicated to creating unique moments of inspiration and creativity and we're thrilled to be able to launch a competition such as this to give one lucky talent a chance of a lifetime! Inspiring and allowing artists to pursue their dreams is something we firmly believe in and we're very much looking forward to working closely with The Fratellis on this" says Elly Criticou, Vapour Category Director, BAT.

The Fratellis are a multi-platinum Scottish rock band from Glasgow, formed in 2005. The band consists of lead vocalist and guitarist Jon Fratelli, bassist and backing vocalist Barry Fratelli, and drummer and backing vocalist Mince Fratelli. The Fratellis have announced that their sixth studio album, titled Half Drunk Under a Full Moon, to be released on April 9th 2021, alongside a full UK and European tour.

The competition is running until 28th October and entries should be made via Vype's Instagram (@Vype_worldwide). Make sure you read the T&Cs (+ Privacy Notice) before you get started, which you can find here.  
Vype YouTube

Notes to editors:

For more information on the products or for images, please contact:

Sophie McCulloch – +44 20 7331 5308

About British American Tobacco:  British American Tobacco Group (BAT) is one of the world's leading, multi-category consumer goods organizations, that provides tobacco and nicotine products to millions of consumers around the world. It employs over 55,000 people, with market leadership in over 55 countries and factories in 48. Its Strategic Portfolio is made up of its global cigarette brands and an increasing range of potentially reduced-risk products, comprising vapour and tobacco heating products, as well as traditional and modern oral products.

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