MUMBAI, India, Oct. 13, 2020 /PRNewswire/ -- Festivals mark that time of the year when family reunions happen, and vacations are planned. People travel to meet their loved ones and spread a smile by gifting each other jewelleries, apparels, shoes, etc. Stepping into the upcoming season of festivities, people are looking forward to celebrating again with their loved ones. The festive season is expected to bring a refreshing wave of positivity among shoppers as well as the retail industry.
Consumer behaviour during the festive time is quite evident which is why retailers bet on the mega sales which further encourages consumers to get attracted. This allows retailers to reach out to more potential customers and further excite them for their shopping experience through these offers. However, this year, retailers have witnessed customers' inclination towards online shopping due to the prevailing situation. Retailers are now adapting new methods to reach out to their customers in unique ways.
Keeping the festivities in mind, Mochi, the fashion footwear and accessories brand, has introduced an entire festive range that is versatile and high on the style quotient. This new and exciting range will be available at all the stores as well as in all online platforms. Customers can now avail a vast variety of footwear options from different brands whether they opt to visit the store or buy shoes online.
This year, Mochi Shoes has also initiated the store on wheels approach to reach customers. A facility where retailers are coming to prime localities and availing customers with all the latest products. People do not need to be in closed arenas and can shop without leaving their premises. This approach by retailers has gained a lot of popularity recently and retailers are seeing this as the future of retail industry. Customers prefer the personal touch and enjoy the pleasure to 'Try and then buy'. Mochi also introduced a special 'Home visit' services where in, the customer can take a virtual tour of the store over Whatsapp, choose the products and they can try the selected products from the comfort of their home and then buy.
Retailers are also exploring more the route of omni-channels, as lately, consumers have started depending more on digital mode of shopping. India is among the countries who is on the verge of a massive digital revolution, and this has resulted in ease in connecting customers and businesses seamlessly. Retailers are now connecting to customers through omni-channel mediums like WhatsApp, websites, social media, mobile advertising, etc. through which customers can seamlessly do online shopping.
Online purchase has become the new shopping trend and has gained a huge popularity recently. They believe that even though the traditional retail ecosystem is surely to stay, but online shopping experience will continue to have a larger consumer interest. With Mochi Shoes on board with their exciting range of collection, everyone has their way to look their best version.
Started in the year 2000, Mochi is a stylish vibrant youthful footwear and accessories brand. Mochi brings together the awesomeness of youth and style of a trendsetter. With vivid colours, trendy styles, this brand provides footwear that helps you stay awesome in your perfect daywear, party wear, work wear, evening wear, special occasions or bridal wear. Inspiring colours, patterns, elegant and beautiful designs, this brand provides trends to men, women and kids
As of March 2020, Mochi has a wide network of 144 stores across 74 cities. Mochi, a young brand of Metro Brands Ltd, has a network of 551 stores, across over 128 cities. It houses brands like Metro Shoes, Mochi, Walkway, DaVinchi and operates retail stores for Crocs.
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Vice President â€“ Digital & Ecommerce, Metro Brands Ltd