Monday, August 26, 2019
News
NEWS HOME
»
PRN INDIA
Freedom Healthy Oil Embraces the Idea of #FreedomtoChoose
  SocialTwist Tell-a-Friend  
   

HYDERABAD, India, July 12, 2019 /PRNewswire/ -- Freedom Healthy Oil recently unveiled a video that sheds light on women and their right to freedom. Dubbed #FreedomtoChoose, it is a part of a campaign from a leading brand of oil in India that is all about guilt-free eating. It offers a range of oils including sunflower, mustard, rice bran, and gingelly, among others.

For too long, women have been subject to both explicit and unwritten rules, and expectations that counter their personal beliefs on a day-to-day basis.  Despite being rampant in our society, these instances of sexism are so subtly ingrained and normalized that they have become insignificant and, in some cases, unrecognizable. That, however, doesn't make them any less existent.

While combatting this toxicity is crucial, it is equally important to break it down. So, Freedom Healthy Oil, through its #FreedomToChoose campaign, aimed to do its bit by cataloguing instances of casual sexism. The brand launched a video celebrating 'The Women of Free Spirit' who are breaking the glass ceiling and guiding their life's narrative, free from the status quo and the stereotypes. The video is hinged on a paradox and is an attempt to right the rules by drawing attention to some of these occurrences. Since its launch on June 29th, it has crossed 5 million video views across social media platforms.

"As a progressive company, we believe that no one other than a woman herself should have an opinion about what she should and shouldn't do. We stand by women who have fought the battles for their life choices, stayed true to themselves, and risen to their dreams. Since these women feel more fulfilled, they are likely to be happier, and a happy woman makes a happy home. So the positive effects go beyond her and impact the family as well.  We've only scratched the surface, but we hope that through this video, we are able to raise awareness, spark conversations, and dismantle the forced obligations to fit into a mould," says Mr. Chandrashekhara Reddy, VP Sales & Marketing, at Gemini Edibles & Fats Pvt. Ltd.

Mr. Chetan Pimpalkhute, Marketing Head at Freedom Healthy Oil, added, "I believe the campaign perfectly sums up what we have stood for from day one - the essence of Freedom. We wanted to leverage the brand for the greater good and contribute to bringing about a positive change in our society."

Watch the video here and follow along with the conversation through #FreedomtoChoose.

Digital Agency - Rabbit Digital Branding Solutions

About us:

Freedom Healthy Oil is a leading brand of cooking oils in South India since its inception in 2010. It is flagship brand of Gemini Edibles and Fats India Pvt Ltd (GEF India) and is headquartered in Hyderabad. Freedom cooking oils are high on nutrition and offer health benefits without compromising on the taste of the food. The range of oils includes Sunflower Oil, Rice bran Oil, Mustard Oil, Groundnut Oil, Gingelly Oil & more.

Media Contact:
Mr. Chetan Pimpalkhute
chetan@gefindia.net
+91-7729986040
Marketing Head
Gemini Edibles & Fats India Pvt Ltd

 

More News by PR Newswire India

ZOYA - A Tata Product Introduces 'Rhapsodie'

Consumer Activist Shiv Shankar Gupta Urges People to be Wary of Premium Salt Brands

Ted and Amauri Paraskakis - two foodies showing the world another side of loving foods

VeChain Attends Shanghai International Blockchain Week 2019

Redefine Travel Data Intelligence: Airsavvi Launches as VariFlight's Data Arm for Corporate Clients

Xinhua Silk Road: Haier builds responsible brand worldwide

'Sounds That Bring You Peace', Ĺ KODA INDIA'S All-new Social Experiment

Chitkara University Goes Ethnic, Replaces 'Colonial Gown' With Traditional Wear

Cyril Amarchand Mangaldas Advises Indifi Technologies on 'Series C' Funding Round led by CDC Group and Existing Investors

Dr. Amrita Vohra Recognised as 'Future 50 Leader Shaping Success'

HGC completes acquisition of Macroview, a leading digital technology and IT infrastructure solutions provider

LONGi Solar achieves top-performing AA-rating status in new PV ModuleTech Bankability rankings

In Mind Cloud Appoints Karan Sood as Chief Technology Officer

Glenmark Pharmaceuticals Receives ANDA Approval for Fulvestrant Injection, 250 mg/5 mL (50 mg/mL)

Country Garden releases 2019 H1 results report

MCRA Hires Reimbursement Leader Tonya N. Dowd, MPH, as Vice President of Reimbursement, Health Economics, and Market Access

A grain of truth: The Cambodian Rice Federation (CRF) appeals to the European Union to save the livelihoods of half a million families

/C O R R E C T I O N -- EW Healthcare Partners/

EW Healthcare Partners Raises Over $745 Million Fund 2a

The International Dota 2 Championships 2019 Kicks off in China

Casio to Release Second Set of EDIFICE Collaboration Models With Honda Racing & Scuderia Toro Rosso F1 Team

Digital Banking Solution Provider, Clayfin Technologies Relocates to a Bigger 'New-age Open Office' to Reflect its Brand Promise and Meet the Growing Demand for its Expertise in Digital Transformation

Kokoon Global, Per Jacob Solli Welcome Bodø Nu Media Redaction, Clarification

Apptio Opens First Center of Excellence in India to Recruit Top Talent and Help Companies Fuel Digital Transformation

VeChain Attends the 1st Important Product Tracing Expo (Shanghai) And Showcases Multiple VeChain ToolChain-Based Solutions

Perfetti Van Melle India Expands Center fresh Brand Portfolio With Launch of Center fresh 3 Layer Gum

ValueLabs Wins big at Asia's Best Employer Brand Awards 2019

Low-Code Is the Future - OutSystems Named a Leader in the 2019 Gartner Magic Quadrant for Enterprise Low-Code Application Platforms

GIIS Hosts Fourth Edition of Model United Nations 2019

QAD Prepares for 5G Connected Factories

Alliance to End Plastic Waste Appoints Jacob Duer As President And Chief Executive Officer

TO THE NEW Develops 'Performance Smartboard' for the Ministry of External Affairs

Frost & Sullivan: Tighter Border Security Measures Increases Growth Opportunities for Biometrics in the Public Segment

TECH5 Becomes the First ABIS Vendor to Fully Integrate Its Biometric Technologies With MOSIP® Identity Management Platform

NDB obtains AAA rating from Japan Credit Rating Agency

Wefast via its Parent Company Dostavista, the Leading Crowdsourced Same-Day Delivery Service, Secures $15 Million in Series B Funding

Ferns N Petals' Contribution Towards Society

World's Largest Youth Run Organisation - IIMUN's National Championship Conference Helps Bring the World Closer, the Indian Way

Smiths Detection Opens State-of-the-Art Service, Training and Experience Centre in India

SRKay Ropes in Yet Another Industry Veteran to Head its European Business

Acronis True Image 2020 Automates 3-2-1 Backups as the Only Personal Solution to Replicate Local Backups in the Cloud

Growth Opportunities in the Global Animal and Pet Nutrition Ingredients Market Look Promising

Super Antioxidant Ergothioneine Achieves GRAS Status from FDA

Pneuma Respiratory, Inc. Announces New Chairman of the Board

Biotech Conagen Acquires Production Platform of Therapeutic Proteins

Metallix Refining Announces New Asia Location

Weddingz.in Witnesses 480% Revenue Growth 12 Months Post-OYO Acquisition; Expands to Over 30 Cities in India

Autodesk University India 2019 to Showcase the Potential of Automation to Design and Make a Better World

Shell's IT-Day Charts Course for Industry-wide Digital Transformation

Robert Redford Joins HSH Prince Albert II of Monaco In His Fight for the Future of the Ocean

Thailand BOI, University Network to Spur R&D Linkage with Industry

86% of Users Quit Shopping Apps After 4 Weeks: New Research From CleverTap

3M India Awards the Winners of '3M-CII Young Innovators Challenge Awards 2019'

Gavin Bambury named OANDA(R) CEO

A Power-packed OPPO Reno2 to Feature Qualcomm Snapdragon 730G Processor and the Advanced VOOC 3.0 Flash Charge Technology

Quantela to Roll Out Smart City Services in the Opportunity Zones of the City of Erie, PA

Astral Pipes Join Hands With Prabhas Starrer Saaho

IMC Group: Singapore Ranks Among the Easiest and Best Places to do Business Worldwide

ASCENT Foundation to Host Ascent Conclave 2019 - The Fourth Edition of Their Annual Flagship Event

68% Data Scientists use Python Programming Language, 56% Prefer Tableau for BI: Data Science Skills Study 2019

GPX India Expands its Cloud Ecosystem by Supporting Linode's Launch of Cloud Services in India

MINDBODY Acquires Software Consulting Firm Simplicity First

With a printing solution for all, Pantum strives to meet diverse consumer needs in the growing Indian market

D-Link Showcases Industrial Solutions at the 2019 Taipei Automation Exhibition

Versa Networks Partners with Tangible Technology to Offer Software-Defined Managed Services for Australia Enterprises

IBM Commended by Frost & Sullivan for its Software-defined Storage Platform, IBM Cloud Object Storage

UPDATE: Venture Global Announces Final Investment Decision and Financial Close for Calcasieu Pass LNG

Brazilian Telcos Upgrade their B2B and B2C Offerings to Become One-stop ICT and Digital Solution Providers

Clinical Decision Support Systems Revolutionize the EMR to Become the Leader for Patient Empowerment

Smarten Augmented Analytics: Sophistication and Simplicity

NCCN Updates Spanish Adaptations of NCCN Guidelines to Enable Better Cancer Prevention, Diagnosis, and Treatment in Spain

IMKAN Awards China's CNTC as Main Contractor for Pixel Project in Makers District on Reem Island

AntWorks is recognised as a Leader in NelsonHall's NEAT for Intelligent Automation Platforms

Hisense Launched First Social TV With Exclusive Hi Table Interactive System in Chinese Market

Nexteer and Dongfeng Components Joint Venture Begins Steering Systems Production

Rajshri Entertainment Forays Into the Fiction Genre With Marathi Web-series 'U Turn'

EagleView CEO Returns to his Roots With Opening of New R&D Center in Bengaluru, India

Cybershoes®: The Next Leap Into Virtual Reality

Henley & Partners: Rising Anxiety Over Impact of No-Deal Brexit on Britain's Passport Power

LifeCell Launches 'PrepaCyte-CB®' Cord Blood Processing Technology as a First in India

Novotel Kolkata Hotel & Residences Reframes MICE in Eastern India

Ex-Aon Hewitt CEO Sandeep Chaudhary Joins Recruitment Firm Taggd on Advisory Board

Star Air Customers can Now Book Tickets From MakeMyTrip and Other OTAs

Caribbean Citizenship by Investment Tops New 2019 CBI Index Yet Again, FT Publication Shows

Team Chandigarh University Makes India Proud at Dance World Cup 2019: Lifts 1st Runners-up Trophy Beating Teams From 19 Countries

Scaled Agile Launches Core Working Group for SAFe® in India

Venture Global Announces Financial Close for Calcasieu Pass LNG

2019 CC Awards - Kahuna Winners Announced

"Evidence Based Legislative Interventions Required to Make Indian Road Safer," say Experts in Workshop Organised by ThinkNiti on Motor Vechicle Amendment Act 2019

21st CBD Fair (Guangzhou) in China Attracts Nearly 200,000 Visitors, New Exhibition Announced for 2020

'Full-Scenario Retail' Approach Boosts Suning.com 818 Shopping Festival

World For All Partners With TikTok to Launch its Animal Welfare Campaign #PetBFF

If You Were Injured By A Malfunctioning Takata Airbag, You May Still Be Eligible For Compensation Through The Special Master's And Trustee's Claim Process For Personal Injuries Or Wrongful Death

Energy EXCH Launches Economic Calendar for Oil Traders

Nixplay Signage and PCCW Global to collaborate on IoT and digital signage

Merck Granted Seven Additional CRISPR Patents, Bringing Total to 20 Worldwide

Microland Names Ashish Mahadwar as President for Global Sales & Marketing

Gryphon Investors Agrees to Invest in Enthusiast Hand-Protection Brand, Mechanix Wear

Sri Sri Received by Venezuelan Delegation Amidst Social and Political Logjam

Glenmark Receives Approval for Combination of Remogliflozin Etabonate and Metformin Hydrochloride for Adults With Type 2 Diabetes in India

LUI Che Woo Prize Reveals 2019 Laureates

Mekosha Ayurveda Spasuites Retreat Kerala Launches New Wellness Programs

Pennar Industries Bags Orders Worth INR 538 Crore

TrackMyPhones Founder Srihari Karanth Feted With 'Top 50 tech Visionaries Award' for Pioneering Development in Remote Tracking Safety Apps

Drive Technology Holland Launches Gearless Drive System

US Court Refuses To Halt Discovery Against Kazakh State Assets Held Around The World

OPPO Reno2 Series Set to Redefine Creativity

Media Members Tee Off At Forest City Classic Golf Course

Xinhua Silk Road: North China's Alxa League to hold autocross festival in Oct.

Beijing's Green Belt & Road Forum Draws Global Lenders

Second Edition of TechLaw.Fest Addresses Challenges Surrounding Data Access and Control, Data Security, 5G, and the Role of Data in Commerce

BloombergNEF Awards Sungrow a 100% Bankability Rating

"Borderline" Becomes Southeast Asia's First Contemporary Artwork to be Acquired by France's Guimet Museum

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
Andhra official quits TTD panel over par...
Andhra Chief Minister calls Sindhu a 'tr...
Agartala-Delhi direct flight to improve ...
UT Chandigarh to observe one-day state m...
No hike in bus fare in Haryana, clarifie...
Fortify banks along Pak border to stop f...
More...    
 
 Top Stories
Questions crop up over washed away ... 
Worlds title a dream come true: Man... 
Angelina Jolie feels fighting for b... 
Shawn Mendes apologises over racist... 
Here's how diabetes can elevate can... 
Tej Pratap plays Lord Krishna on Ja... 
TN: Political parties stage protest... 
Modi bats for strengthening India-U...