Sunday, July 21, 2019
News
NEWS HOME
»
PRN INDIA
86 Percent of Users Stop Using Food Delivery Apps Within the First Two Weeks, shows CleverTap's Latest Industry Benchmark Report
  SocialTwist Tell-a-Friend  
   

Analysis of 3+ billion events reveals challenges faced by marketers competing for a share of the $16.6 billion  market ą

MOUNTAIN VIEW, California, June 12, 2019 /PRNewswire/ --  CleverTap, the full stack customer lifecycle, and marketing platform, today released its Industry Benchmarks for Food Delivery Apps report, revealing trends, challenges and best practices for marketers and app publishers in this highly-competitive market.

CleverTap is a powerful mobile marketing solution that helps marketers create differentiated omnichannel customer engagement strategies that drive exponential growth. Every day, thousands of brands build valuable customer relationships using CleverTap’s intelligent mobile marketing platform, which provides actionable, real-time insights to help create amazing customer experiences.

Based on the analysis of over three billion messages delivered across on-demand food delivery apps worldwide, the latest in CleverTap's benchmarks series provides insights into how marketers can optimize their app performance.

While mobile apps currently account for 6 out of every 10 digital restaurant orders, individual food delivery apps face significant challenges when it comes to engaging with and retaining new users:

  • Registration: Only 25 percent of users complete the signup process after the first app launch
  • Retention: Only 22 percent of new users remain active after the first week
  • Churn: A staggering 86 percent of new users will stop using an app within 2 weeks of the first launch
  • Uninstalls: 54 percent of new users will completely uninstall the app within the first month

"The food delivery marketspace is booming thanks to the convenience it offers in today's busy lifestyle. At the same time, however, the competition is getting more fierce. The food delivery app space has very low entry and exit barriers and hence churn and retention are constant challenges. The key to improve both, is to provide a differentiated experience at every stage of the user lifecycle," said Almitra Karnik, Global Head of Marketing at CleverTap. "Showing enough value to get a user to sign up is only the first challenge. You also need to incentivize users to use the app and perform repeat transactions 'in-the-moment.' With this report, marketers will know more about how their apps are measuring up to the competition and understand how they can rise above the competition."

The report provides data-backed actionable recommendations for confronting these challenges. In addition to best practices for driving engagement and winning customer loyalty, it offers tips on how to improve click-through rates (CTR's) using specific emojis.

The report can be downloaded from here: Food Tech Industry Report

About CleverTap
CleverTap is a customer lifecycle management platform that helps brands deliver delightful customer experiences at scale. Over 8,000 companies around the world, including Vodafone, Star, Sony, GO-JEK, Cleartrip, and BookMyShow trust CleverTap to deliver personalized experiences and improve the impact of omnichannel marketing across the entire customer lifecycle. CleverTap is backed by leading venture capital firms including Sequoia India, Tiger Global Management, Accel and Recruit Holdings, and operates out of San Francisco, London, Singapore, Mumbai, and Bengaluru. For more information, visit clevertap.com or follow on LinkedIn and Twitter.

1  Source: Allied Market Research

Ketan Pandit
Ketan@clevertap.com

Logo - https://mma.prnewswire.com/media/559274/CleverTap_Logo.jpg

More News by PR Newswire India

2019 World Brain Day Takes Aim at Migraine

Ganapati to Exclusively Produce Manny Pacquiao Slot Game

The Office of Solms Baruth: Grandson of Anti-Hitler Plotter Escalates Land Restitution Case

BrightCode, A Blockchain-based Commodity Confidence Index Initiated by VeChain and Bright Food, Introduces How VeChainThor Blockchain Empowered Their Business

National Car Rental's Emerald Club Earns the Brand Top Recognition by Travel + Leisure

Victor Restis Sues The American Interest, Inc. For Damages For Defamation And False Light

Cairn Oil & Gas Leads the Way in Digitalization of Indian E&P Sector; Signs MoU With 5 Digital Start-ups in DigiXplore 2019

Working to Lower Costs & Eliminate Barriers to Access for Students Worldwide, International Baccalaureate Eliminates its Student Exam Registration Fee

XCMG Global Operator Excellence Program Prepares All-around Talent for Construction Machinery Industry

Transforming Advantages into Quality Products: Yili to Enter Southeast Asian Market to Bolster Local Industry

Zinnov Awards 2019 Recognizes the Titans of Tech, Organizations Breaking New Ground, and the Leaders Who are the Harbingers of Change

Tyre Dealers Trust Tyremarket.com for Giving Them Digital Exposure and Increasing Sales

The Legend Returns! WCG 2019 XI'AN Grand Final Begins

Venture Global Secures Binding Commitments of over $10 billion for its $5.8 billion Calcasieu Pass LNG Construction Financing

LVC, COTS, and TaaS Models Transforming Military Training and Simulation Market

RENBDO Pre-ICO Creates Opportunities for Investors

Young Living Acquires Nature's Ultra

GEP Wins Top Honors in Procurement Consulting at CIPS Supply Management Asia Awards in Singapore

Adoption of Service-based Model Spurs Growth in the Global Medical Imaging Industry

STANLEY Healthcare Earns Acclaim from Frost & Sullivan for Its Portfolio of RTLS Solutions

Clarivate Analytics introduces Cortellis Content-as-a-Service (CaaS) to accelerate drug discovery and development

Ultra Sale on Tokinex Completed in 35 Seconds

International Recording Artist B.WinA - BRENT WINTER releases inaugural single 'THE WAY'

STL Delivers 63% Growth, Sets up FY20 for Large Data Network Innovations

Phunware Awarded Company of the Year by Frost & Sullivan for Multiscreen as a Service Platform

One of the world's leading certification bodies DNV GL speaks out about VeChainThor Blockchain after using the public blockchain for one year

Frost & Sullivan Honors Industry Leaders for Best Practices in Innovation and Leadership

Merck and Broad Institute Announce CRISPR License Framework to Encourage Innovation

Risk Perceptions and Debt Financing Terms Have Improved for Solar PV and Wind, Suggests the 2019 'Clean Energy Investment Trends' Report From CEEW and IEA

Bunge Loders Croklaan Opens New Oils Processing Facility in China

OPPO Offers a Bigger and Better Experience With A9

Dream11 Becomes the Official Fantasy Game Partner for the European Cricket League (ECL)

Yili Ranked as Third Most Valuable Food Brand in the World and Most Valuable in Asia

CapBridge Partners Hana Financial Investment to Extend Footprint in South Korea

Rostec to Produce Inflatable Buildings

DLF Promenade Launches FASHIONATION

Elbit Systems Participated in Lockheed Martin's Supplier Conference in India

Azure Power Appoints a Chief Executive Officer and a President

Thomson Reuters Launches 'TR IGNITE' the Asia Pacific Technology Investment Programme, offering startups the opportunity to pitch for up to US $250,000

YAO Network: A Revolutionary Model for an Unprecedented Success

Yotel Announces Ambitious Growth Plans for Australia and First Flagship Hotel in Melbourne

AAIC® 2019 Highlights New Research Showing Healthy Lifestyle May Offset Environmental and Genetic Risk of Alzheimer's Disease

Best Practices to Manage New Cyber Risks for Healthcare Professionals as Data Conquers the Healthcare Industry

MOBI Announces the First Vehicle Identity (VID) Standard on Blockchain in Collaboration with Groupe Renault, Ford, and BMW Among Others

Major Changes to EB-5 Program Approaching

Radiflow Commended by Frost & Sullivan for Elevating Customer Experience through its iSID Detection and Analysis Platform

Innoviti Gets an Ex-parte Injunction in a Case Against Pine Labs for Infringement on its Patent for Technology Enabling UPI Payments at POS terminals

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

Blockchain Start-up RENDBO Ready to Launch Pre-ICO

Gallop.ai merges with Japanese travel major Amnet

Aon names Darren Zeidel as General Counsel

CarLabs Earns Acclaim from Frost & Sullivan for its AI-based Customer Engagement and Marketing Platform

Management Change at TEMSA

Retail Outlets Make Life Sweeter at Rustomjee Urbania

Sugar Technologist's Association of India Honours Mr. B.B. Mehta, Whole Time Director, Dalmia Bharat Sugar and Industries Limited With Lifetime Achievement Award

Icertis Cements Undisputed CLM Market Leadership with $115 Million Round

CleverTap Names Miten Mehta as Chief Alliance Officer to Head its Global Partnership Ecosystem

New Frontier Group, industry leader in Cost Containment and Assistance Solutions, announces the arrival of its newest management team member to its rapidly expanding company

ELECRAMA 2020: Evolution of New Electricity Era

energyOrbit Announces Service to Manage Infrastructure for Energy Efficiency Programs for Utilities and Implementors

RummyCircle Signs Prosenjit Chatterjee as Brand Ambassador

Gartner's Software Advice Names Bright Pattern FrontRunner for Call Center Software

MCI's European Doctoral Program Successfully Confirmed

ThoughtWorks to Conduct the First Multi-city Edition of Vapasi in India

SOLV Invites Techies to Hack its Digital Billboards Across Bengaluru, Becomes 1st in India to Pioneer a New-age Hiring Practice

Evija: Lotus Unveils World's Most Powerful Production Car

Stenn Closes $200m Securitisation With Natixis, Further Extending Its International Trade Finance Programme Toward a Multi-billion Target

Ideagen Confirms Decade of Successive Growth in Strong End of Year Results

Excelity Global Announces Strategic Alliance With Trans Skills to Expand Into META Region

Linode Expands Global Data Center Network to India

Zeal Global Group to Lead Rossiya Airlines' Cargo Operations to Goa

Zinnov Says RPA Services Market set to Witness a Mammoth 47% Growth to Reach $ 4B by FY2024

StatusToday Surpasses 1000 Live Companies and Named Gartner Cool Vendor for AI

Russell Reynolds Associates Hires Pankaj Arora

YAO Network: The Blockchain Paradise Developers Have Been Waiting For

Menarini Silicon Biosystems Launches VRNxT Volume Reduction Instrument

Premia Partners introduces global first MSCI Vietnam ETF and first low-cost US Treasury Floating Rate ETF designed for Asia as investors position for market uncertainties amid trade discussions

Breville Group Acquires ChefSteps

Exact Imaging Commended by Frost & Sullivan for ExactVu™, its Micro-Ultrasound System for Targeted Prostate Biopsies

Bhuwan Chauhan, a Mon Ethos Pro athlete, wins first place at the Vancouver Pro/Am bodybuilding competition on Sunday

MicroPilot Nears DO-178C Certification

Havas Health & You Launches Havas ECS, First Major Network Strategic Communications Advisory And Training Company Focused On Increasing Scientific Understanding Of Cannabinoids

Birch Grove Capital Selects ClearStructure Financial Technologies' Sentry PM as its Portfolio Management Solution

TMP Worldwide Acquires Perengo- A Leader in Programmatic Recruitment

Deluxe Earns Acclaim from Frost & Sullivan for Its Cloud-Based Platform, Deluxe One

Medtalks Emerges as India's Leading Digital Platform for Integrated Healthcare Communications

Siklu Appoints Ronen Ben-Hamou as New CEO Leading the Wave of 5G mmWave Applications

OPPO Strengthens India Leadership; Appoints Sumit Walia as Vice President, Product & Marketing

Stringent Regulations and Environmental Concerns Drive Demand for Higher-end Protective and Antifouling Marine Coatings

The Killers to Headline Sunday Night Yasalam After-Race Concert at 2019 Abu Dhabi Grand Prix

Helo spreads 'Ever Green Love', 100 users get a tree in their name

Quectel Announces Listing on Shanghai Stock Exchange

Merck's Embracing Carers™ Launches 'Time Counts' to Raise 1 Million Minutes of Support for Carers

Bringing Transparent Peer Review to the Physical Sciences and Beyond

The Menarini Group Celebrates the Champions of Fair Play

Vakrangee to Set-up Electric Vechicle (EV) Charging Infrastructure Across India

1mg Introduces Diabetes Care Plan to Reduce Medical Expenditures by Half

Singapore Technology Company JEDTrade launches Jupiter Chain, one of Southeast Asia's first blockchain-enabled smart, consentable data exchange platform

SCIKEY Goes Global With Finland Funding Boost

Floating Solar: Philippines Switches On It's First Hybrid Floating Photovoltaic Hydro Power Project

SaaS Version of Premium Container Carrier Operations Solution ALLEGRO to be a Gamechanger

YAO Network: An Outlier Set to Disrupt the Blockchain Status Quo

Supermicro Brings Unprecedented Performance and Configurability to the Intelligent Edge for New Security, 5G, and AI Solutions

OKEx's Token Surged 163% and Will See Continued Growth, Blockchain Investment Firm Forecasts

JinkoSolar Commended for Its High-efficiency Solar Module Technology by Frost & Sullivan

Free EB-5 Visa Consultations In Dubai, India And South Africa

Space in Africa Closes Investment Round; Expands Staff to Eleven People Across Five African Nations

Advances In The Global Search For Blood Markers For Alzheimer's Disease And Other Dementias

Remote Patient Monitoring to Radically Transform Healthcare Services Using IoT and Big Data

Industrial IOT Gives Rise To New Growth Opportunities In The Global Automation Market

Spencer Stuart Launches New Unit Formed from the Talent-Related Businesses it Acquired from Aon

XM Cyber Applauded by Frost & Sullivan for Its Automated and Continuous APT Simulation and Remediation Platform, HaXM

The Global Fishery Forum Discussed the Present and Future of the Fishing Sector

Dusk Network Announces Listing of DUSK Token on Bitfinex, Bittrex International and Ethfinex

PeopleStrong Rebrands its Recruitment Business as Taggd

Rakhi.in Prepares for PAN India Services, Launches its Range of Region-based Rakhis

NCR Recorded Gross Absorption of 4.4 Million sq ft in H1 2019, 28% Lower Than H1 2018: Colliers International India

Bengaluru, Chennai, and Hyderabad Recorded Gross Absorption of 14 Million sq ft in H1 2019: Colliers International India

Mumbai and Pune Recorded Office Gross Absorption of 5.9 Million sq ft in H1 2019: Colliers International India

Industree Foundation Awarded the White House-led W-GDP Grant Through USAID

High Court of Bombay Drops Charges Against Gaurang Doshi in 'Wilful Breach of Court Order' Case

Sociowash Bags the 'Marketing Agency of the Year' Award, Rubeena Singh Wins the 'Marketing Influencer of the Year' at mCube 2019

China's Lvliang explores path for high-quality, clustering development of coking industry

ZorroSign - One of the Pioneers in Global Electronic & Digital Signature Launches in India

Artprice100(C): The Art Market's Blue-chip Artists Yield Nearly as Much as the Top Performing Companies in the American Economy

NTT DATA Presents the Future of Digital Acceleration

NeoNiche Organises Largest IT User Event in Indian History - AWS Summit Mumbai 2019

Family Nest Real Estates Pvt. Ltd. Bagged the High Flyers Award in London

YAO Network Makes BaaS 3.0 a Reality

Lifestyle Interventions Provide Maximum Memory Benefit When Combined; And May Offset Elevated Alzheimer's Risk Due To Genetics, Pollution

Bollywood Superstar Mr. Sanjay Dutt Becomes a Brand Partner for India's Largest Sales-as-a-Service Platform Avenue Growth

OPPO Continues Its K Series Journey With the Launch of OPPO K3

Nuvoco Wins the Golden Peacock Occupational Health & Safety Award 2019

OPPO Breaks Ground on New Chang'an R&D Center to Accelerate Global Innovation Strategy

World Bank Group's Agri Insuretech Challenge Awards Nine Entrepreneurs for Innovative Agriculture Solutions

International Arbitration Tribunal Rules It Has Jurisdiction to Hear Agility's Dispute with Iraq

Product Lifecycle Management Among Digital Technologies Expected to Revolutionize the Complex Processes of Discrete Industries

Redesigned TOEIC Bridge® Tests Continue Worldwide Rollout

First World Longevity Forum and Life Science Conference kicks off in Hezhou, S. China

The 5th Maritime Silk Road Port International Cooperation Forum commences in Ningbo, China

Infosys: Accelerated Double Digit Growth of 12.4%; Highest Ever Large Deal TCV at $ 2.7 Bn

OPPO Fortifies its Online Presence With the Launch of the New OPPO K3 by Partnering With Amazon

TruJet to Double its Fleet - Celebrates 4th Anniversary

Howzat Redefines the Fantasy League Landscape With Close to 1 Million Users

District Court Orders Snapdeal to Restrain From Sale of Casio Products

Old vs New: State of Central Business Districts in Mumbai

Tata Institute of Social Sciences - School of Vocational Education Invites Applications for its July 2019 Batches

Shell India and VisionSpring to Make Driving Safer

Vedanta, Yes Bank and MonetaGo Join Forces to Pioneer Digitalization in India's USD 500 Billion Commercial Paper Market Using Blockchain Technology

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
Two students injured in explosion at Odi...
Priyanka's detention boosts morale of pa...
Expert: Constitution being flouted by no...
Two days mourning, state funeral announc...
Tejashwi meets Lalu Prasad for first tim...
Red and Orange Alert issued in parts of ...
More...    
 
 Top Stories
Russia launches manned spacecraft t... 
Pakistan turning blind eye to human... 
Two children drown in Imphal, one b... 
Harsh punishment for WC loss: Twitt... 
Isha Foundation launches "Cauvery C... 
Lucknow: Infant's body found near K... 
Harsh punishment for not winning wo... 
Rajasthan: Medical student commits ...