Wednesday, October 16, 2019
News
NEWS HOME
»
PRN INDIA
TECNO's Second TV Commercial From #ShineInAnyLight Campaign Goes on Air from 25th May'19
  SocialTwist Tell-a-Friend  
   

NEW DELHI, May 23, 2019 /PRNewswire/ --

  • The 360-degree brand campaign went live from 2nd May'19 and is running across TV, Social, digital and on-ground  

TECNO, the global premium smartphone brand recently launched its first brand campaign for the year viz. 'Shine in AnyLight' to establish the newly-released CAMON i4 smartphone as a product for those who consider 'Life is a performance' to defeat circumstances and 'Shine' in any condition.

        (Photo: https://mma.prnewswire.com/media/891885/Tecno_Shine_in_Any_Light_Toshada_Uma.jpg )

The integrated marketing campaign 'Shine in Any Light' includes a series of three documentary style films featuring Vicky Roy - A Rag Picker turned street photographer, and Toshada Uma - The Fashion model with Alopecia and Chandani Srivastava - A Street Dancer turned Choreographer, celebrating individuality, strong will power and people who believe in paving their own way in life against all odds. Each film visuals are a storytelling of 'Shine in AnyLight' belief of these individuals for whom Life is all about living their passion and following their dreams no matter the darkness.  

Conceptualized and executed by CreativeLandAsia, the campaign is targeted towards the youth of the country who are  free and open-minded. They are the ones that do not get influenced and are rather liberal about the choices they make in life. It is from this attitude that stemmed the core campaign idea of 'Shine in AnyLight' focusing on the belief that for Indian youth life is not just lived, it is performed. Deep inside everyone there is piece of extraordinary waiting to be seen which can be discovered through TECNO's 'AnyLight camera' lens, and make them shine in any circumstances.

The 360-degree marketing campaign consists of a TVC, a long-format documentary film for digital natives, social media campaign and on-ground activations and partner outreach programme.  

TV Campaign consisting of 3 commercials  

To build awareness and reach out to core audience the campaign includes three TV commercials of 20 sec duration. The first TV ad from the series which went on air from 2nd May featured Vicky Roy, the Ace Photographer. The spots were running across biggest reality shows on TV like The Kapil Sharma Show and Super Dancer on Sony, Little Champs on Zee TV as well as special shows like Salaam India on India TV. The next TV campaign Featuring Toshada, A fashion model with Alopecia to go on air from 25th May. The campaign will be present across 28 channels  including  Colors, Sony Sab, &TV, Sony Max and regional channels like ABP Bangla, Star Jalsha,  covering news, entertainment and movies.  

Long format film for the 100% digital natives  

The digital film is a 2-min documentary film on Vicky Roy, his inspiring journey from a rag picker on the streets of Delhi to an internationally acclaimed photographer. The film translates into a message of living the passion and achieving success despite limited means, modest background and scarce opportunities. Already over 5 mn people have seen the TV commercial in the last 15 days across digital platforms. Next will be Toshada, Uma's documentary film!

Social media campaign  

Vicky's 'Shine in AnyLight' story is inspiring millions of budding photographers who has come forward to share their own story. The testament of campaign making waves is reflected on TECNO's Instagram page with many such inspiring stories clicked from the lens of CAMON i4. TECNO aims to invite fans across the length and breadth of the country to share their 'Shine in AnyLight' story with the world, through a photography contest. The winners will get a chance to attend the Photography Workshop with Vicky Roy. Fans will be eligible to be showcased on TECNO's social media channels and score exciting gifts.

The campaign will be further amplified on social and digital platforms. To help consumers get a first-hand experience of the 'AnyLight' camera smartphones the brand will carry on-ground activities covering 100+ towns enabling direct face-to-face engagement with 1 mn + consumers on-ground through-out the campaign period.  

TECNO CAMON i4 is available in 3 variants, 2GB + 32GB @ INR 8999, 3GB + 32GB @ INR 10599 and 4GB + 64GB  @ INR 11999

About TECNO Mobile  

Established in 2006, TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. Upholding the brand essence of 'Expect More', TECNO is committed to giving the masses access to latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localised innovations across a product portfolio featuring smartphones, tablets, and feature phones. It is a major global player with presence in more than 40 emerging markets across the world. In 2017, TECNO achieved a sale volume of more than 43 million units. TECNO Mobile is also the Official Tablet and Handset Partner of Manchester City Football Club. For more information please visit: www.tecno-mobile.com

 


More News by PR Newswire India

LifeNet Health brings first clinically proven allograft-based biologic wound therapy to India

The Smart Contract Security Alliance Announces Founding Council

Patrick Imbardelli Elected to YPO Board of Directors

World Intellectual Property Indicators: Filings for Patents, Trademarks, Industrial Designs Reach Record Heights in 2018

Saudi Joy Forum 19, A Success For The Region And World

AIC Named North American Distributor Of Organic Rice, Organic Brown Rice And Organic Pumpkin Seed Proteins

WISPA Members Vote Cambium Networks Manufacturer of the Year

IMI and GustoMSC Sign Jack-up Design License Agreement

New Report: Laundry Releases Trillions of Plastic Microfibers Into the Ocean

FOX Bet Strikes Multiyear Deal With Major League Baseball

OhmniLabs Showcases Latest Telerobotics Innovations At CEATEC 2019

Airspan - Breaking Down the Barriers to Entry With the New Mimosa Connectorized A5x Access Point

TMP Worldwide Acquires UK-Based Social Media Leader Carve

CleverTap Completes $35 Million Series C Funding to Drive Global Growth

Charles Manning, Founder and CEO, Kochava, joins Forbes Technology Council

10th Foundation Day Celebrations Start at Shoolini University

Tourcom LLC, Holding Company of Tourcom Blockchain, Signs Strategic Investment Agreement through Equity Acquisition of Travel Information Sharing Service 'Wishbeen'

WorkBoard Announces Deeper Jira Integration to Bring Team OKRs into Developers' Jira Experience

Cision Announces Exclusive Platinum Sponsorship For PRSA 2019 International Conference

Systech Expands Market-Leading Brand Protection Solution for Improved Supply Chain Visibility

Artificial intelligence is transforming health care across Asia, fuelled by innovative public-private sector R&D and a focus on domestic health-care burdens

Sirius Design Group Generates $1.2m Revenue in 4 Years Helping Clients With Digital Real Estate

Dynata Launches New Platform to Transform the Future of Insights and Marketing

S BLOCK Co-Hosts WBF 2019 Indonesia Technology Conference, Creates DAO Super Community

TUV Rheinland Enables LoRaWAN(R) Certification in India

Tukatech Releases TUKAcad for Subscription in Native Languages for 4.38 Billion People

IDFC FIRST Bank and Sodexo Partner to Introduce Digital Meal Benefit Solution for Corporate Employees

Whale Cloud Unveils 5G Operation Map at India Mobile Congress 2019

LyondellBasell Announces Construction of New Small-Scale Molecular Recycling Facility

Celemics Expedites Target Enrichment NGS Data Insights by Partnering With BlueBee on a Global Genomics Data Solution

ZTE launches industry-first 5G+VDSL2 hybrid home gateway

OYO's HR Team Saved 75% At-risk Employees Using inFeedo's Engagement bot, Amber

Ameyo Integrates With Freshworks to Simplify Customer Journey

Nuclear Days 2019 - French Nuclear Industry to Intensify its Operations in Indian Market

Happiest Minds Wins 2019 Red Herring Top 100 Asia Award

The Spielwarenmesse Reveals the Trends for 2020

Xinhua Silk Road: SAIC Motor gains momentum in India with 31,000 orders received by September

CreditVidya Wins the Prestigious 2019 Red Herring Top 100 Asia Award

GCW Global Customised Wealth Announces New Partner: Tim Babich

GTPL Hathway's Consolidated H1 FY20 PAT at ₹ 580 Million, up by 102%

'Where Will Man Take Us?' by Atul Jalan has been Certified a National Bestseller by Penguin Random House India

Tejas Networks Launches World's Largest Disaggregated Packet-optical Switch at India Mobile Congress 2019

Building on Local Momentum: Malaysia's Greater Petaling Joins City Cancer Challenge

Shanghai International Money Fair - one of China's largest financial fairs will be held in December

Europe's Most Trusted Crypto And Precious Metal Companies Partner To Create Gold Token Secured By Bitcoin Network

RGE Commits US$200 Million to Next-Generation Textile Fibre Innovation and Technology

Medisanté Earns Acclaim from Frost & Sullivan for Ensuring Better Care Outcomes while Reducing Costs

INSIDE INFORMATION: BW LPG Contemplated Sale of Shares

School House Crafts Multi-Sensory Journey of Discovery and Re-collection for La Mer Campaign Exhibition

Vevue Partners with CBX Exchange for Initial Auction Offering

Frost & Sullivan Recognizes Pepco Holdings and Carlsbad Municipal Water District with Excellence in Resourcefulness Awards at Itron Utility Week

His Holiness The Dalai Lama Awarded Honorary Doctorate by Chitkara University

Surplus Keslow Cinematography Gear Up For Auction

Libyan Investment Authority Loses Claim in the UK Court of Appeal - London

Artificial Intelligence for Risk Management Process by MovingNow

Maruti Suzuki Arena Devils Circuit Season 2019-20 Draws Over 6K Runners in Hyderabad

Quectel Achieves Industry's First 5G Data Call over 5G mmWave Module

Artprice by Artmarket: The Gagosian's Grand Projects for the Late Simon Hantaï (1922-2008)

Ryan International Group of Schools Receive India's Most Respected Brand Award 2019

JD Institute Of Fashion Technology, South Announced its New Domain

VeChain Is Leading Co-sponsor of GDST Seafood Trackathons

The World's Largest Automakers, Along with MOBI, Announce a Joint Proof of Concept for the First Vehicle Identity on Blockchain

Indiannica Learning Announces the Launch of Indiannica Quiz League

Third Annual Convocation Ceremony Will be Celebrated in Apex Professional University

An Encounter of Two Icons: Tic Tac® Meets Coca-Cola®

Birlasoft to Accelerate Invacare's Business Transformation Journey Signs US$ 240 mn, Multi-year Deal, to Provide Complete IT-as-a-Service (ITaaS)

Bali Zoo Celebrated Tumpek Kandang Ritual for all its Resident Faunas

Nitin Mantri Becomes ICCO President

DMCC Awarded 'Global Free Zone of the Year' for a Record Fifth Consecutive Year

Apex Professional University Signed MoU with Life Science Sector Skill Development Council

Find TVU Networks at Broadcast India 2019

UAE and UNESCO Renew Partnership, Extending Efforts to Restore Historic Churches in Mosul

Over 70,000 Visitors, SR2m Falcon Sales on First Day of Riyadh Exhibition

The First Huion Tablet of Inspiroy Dial Series, Q620M was Unveiled at Hong Kong Electronics Fair

ZEISS showcases next-level eye care digitalization at AAO 2019

On Your Marks: 2019 Xi'an Yango International Marathon Starts 20 October

Autodesk Fusion 360 Tools Enable Social Hardware to Advance Design of Prosthetics

Bionik Gold Knee- A New Lease of Life for Young Arthritis Patients

Joy Forum19 to boost Saudi entertainment sector

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
SC likely to wrap up Ayodhya case hearin...
Video of 'drug party' inside Jodhpur jai...
Uttar Pradesh: Home Guard Minister assur...
Second PMC Bank depositor dies of heart ...
RSS to convene meeting of Pracharaks in ...
J-K: Encounter between police and terror...
More...    
 
 Top Stories
US, Italy condemn deadly airstrike ... 
RSS to convene meeting of Pracharak... 
Second PMC Bank depositor dies of h... 
Will not be having a vote at this t... 
Uttar Pradesh: Home Guard Minister ... 
Will not be having a vote at this t... 
Qatar defends Turkey's incursion in... 
Banerjee's achievement bigger and t...