Wednesday, October 16, 2019
News
NEWS HOME
»
PRN INDIA
OPPO Wins the GenZ Vote for its Premium, Industry-leading Innovations: CMR
  SocialTwist Tell-a-Friend  
   

NEW DELHI, May 24, 2019 /PRNewswire/ --

As per a new CMR 'Voice of the GenZ' Survey, a nationwide survey of smartphone consumers in the premium smartphone segment (INR 25,000 - INR 50,000 price band), GenZ consumers are going beyond mere smartphone specifications, and looking at smartphones as a 'symbol of their lifestyle' (78%), making them feel 'powerful and arrived in life' (75%), and offering them 'superior experience through the latest tech innovations' (72%).

Increasingly, GenZ consumers are looking for smartphone brands that deliver superior consumer experience, with premium tech innovations that provide more to consumers, at entry-level premium prices, whether it be in terms of camera experience (78%), battery life (75%), and smartphone design (72%).

OPPO (78%), Samsung (74%), and Apple (71%) are the top three preferred brands noted for their innovation edge and find favor with consumers.

"Smartphone brands that provide a compelling consumer experience, backed by industry-leading innovations, and a premium experience at good price-points, will find favor with demanding consumers. The GenZ clearly identifies with OPPO as an innovation trailblazer, that offers premium experience to them, with industry-leading innovations, whether it be in camera or battery charging," said Prabhu Ram, Head- Industry Intelligence Group, CMR.

When probed further on their brand preferences, GenZ consumers pointed to OPPO's camera prowess, and features such as camera innovations, and long-life battery innovations and fast charging.

Smartphone majors spend heavily on marketing to garner consumer attention and secure market, whether it be through sponsoring large-format events, or getting celebrity endorsements, or advertising on online and offline media. The Survey focused on analyzing the return on investment (RoI) of the marketing spend of smartphone majors, and probed consumers on their recall of various smartphone brands. As per the survey results, 80% of those surveyed spontaneously recalled OPPO, and closely followed by Vivo with 75% pointing to it.  

"In a hyper-competitive market like India, marketing is key to gain mindshare amongst increasingly attention-deficit consumers. Given that consumers are continuously bombarded with marketing messages, we wanted to identify which brands actually capitalized on their marketing spend and won mindshare. The survey results demonstrate that GenZ identifies with brands such as OPPO," said Satya Mohanty, Head- User Research Practice, CMR.

The survey findings point that smartphone upgrades are driving the market, with 55% of the consumers indicated upgrading their smartphone every year. There are few consumers looking to replace their existing brands cause of recurring problems.

About the Survey:

The Voice of the GenZ Survey was conducted in top eight cities of India in April 2019, and cut across students, teens and young, working professionals.  

For more information, visit-  http://cmrindia.com/oppo-wins-the-genz-vote-for-its-premium-industry-leading-innovations-cmr/

About Cyber Media Research:

Cyber Media Research & Services Limited is a Public incorporated on 29 August 1996. It is classified as non-govt company and is registered at Registrar of Companies, Delhi. Its authorized share capital is Rs. 30,000,000 and its paid up capital is Rs. 9,000,000. It is inolved in Legal, accounting, book-keeping and auditing activities; tax consultancy; market research and public opinion polling; business and management consultancy.

Cyber Media Research & Services Limited's Annual General Meeting (AGM) was last held on 25 September 2018 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last filed on 31 March 2018.

Media Contact:
Prabhu Ram
pram@cmrindia.com
+91-9873145730
CMR


More News by PR Newswire India

LifeNet Health brings first clinically proven allograft-based biologic wound therapy to India

The Smart Contract Security Alliance Announces Founding Council

Patrick Imbardelli Elected to YPO Board of Directors

World Intellectual Property Indicators: Filings for Patents, Trademarks, Industrial Designs Reach Record Heights in 2018

Saudi Joy Forum 19, A Success For The Region And World

AIC Named North American Distributor Of Organic Rice, Organic Brown Rice And Organic Pumpkin Seed Proteins

WISPA Members Vote Cambium Networks Manufacturer of the Year

IMI and GustoMSC Sign Jack-up Design License Agreement

New Report: Laundry Releases Trillions of Plastic Microfibers Into the Ocean

FOX Bet Strikes Multiyear Deal With Major League Baseball

OhmniLabs Showcases Latest Telerobotics Innovations At CEATEC 2019

Airspan - Breaking Down the Barriers to Entry With the New Mimosa Connectorized A5x Access Point

TMP Worldwide Acquires UK-Based Social Media Leader Carve

CleverTap Completes $35 Million Series C Funding to Drive Global Growth

Charles Manning, Founder and CEO, Kochava, joins Forbes Technology Council

10th Foundation Day Celebrations Start at Shoolini University

Tourcom LLC, Holding Company of Tourcom Blockchain, Signs Strategic Investment Agreement through Equity Acquisition of Travel Information Sharing Service 'Wishbeen'

WorkBoard Announces Deeper Jira Integration to Bring Team OKRs into Developers' Jira Experience

Cision Announces Exclusive Platinum Sponsorship For PRSA 2019 International Conference

Systech Expands Market-Leading Brand Protection Solution for Improved Supply Chain Visibility

Artificial intelligence is transforming health care across Asia, fuelled by innovative public-private sector R&D and a focus on domestic health-care burdens

Sirius Design Group Generates $1.2m Revenue in 4 Years Helping Clients With Digital Real Estate

Dynata Launches New Platform to Transform the Future of Insights and Marketing

S BLOCK Co-Hosts WBF 2019 Indonesia Technology Conference, Creates DAO Super Community

TUV Rheinland Enables LoRaWAN(R) Certification in India

Tukatech Releases TUKAcad for Subscription in Native Languages for 4.38 Billion People

IDFC FIRST Bank and Sodexo Partner to Introduce Digital Meal Benefit Solution for Corporate Employees

Whale Cloud Unveils 5G Operation Map at India Mobile Congress 2019

LyondellBasell Announces Construction of New Small-Scale Molecular Recycling Facility

Celemics Expedites Target Enrichment NGS Data Insights by Partnering With BlueBee on a Global Genomics Data Solution

ZTE launches industry-first 5G+VDSL2 hybrid home gateway

OYO's HR Team Saved 75% At-risk Employees Using inFeedo's Engagement bot, Amber

Ameyo Integrates With Freshworks to Simplify Customer Journey

Nuclear Days 2019 - French Nuclear Industry to Intensify its Operations in Indian Market

Happiest Minds Wins 2019 Red Herring Top 100 Asia Award

The Spielwarenmesse Reveals the Trends for 2020

Xinhua Silk Road: SAIC Motor gains momentum in India with 31,000 orders received by September

CreditVidya Wins the Prestigious 2019 Red Herring Top 100 Asia Award

GCW Global Customised Wealth Announces New Partner: Tim Babich

GTPL Hathway's Consolidated H1 FY20 PAT at ₹ 580 Million, up by 102%

'Where Will Man Take Us?' by Atul Jalan has been Certified a National Bestseller by Penguin Random House India

Tejas Networks Launches World's Largest Disaggregated Packet-optical Switch at India Mobile Congress 2019

Building on Local Momentum: Malaysia's Greater Petaling Joins City Cancer Challenge

Shanghai International Money Fair - one of China's largest financial fairs will be held in December

Europe's Most Trusted Crypto And Precious Metal Companies Partner To Create Gold Token Secured By Bitcoin Network

RGE Commits US$200 Million to Next-Generation Textile Fibre Innovation and Technology

Medisanté Earns Acclaim from Frost & Sullivan for Ensuring Better Care Outcomes while Reducing Costs

INSIDE INFORMATION: BW LPG Contemplated Sale of Shares

School House Crafts Multi-Sensory Journey of Discovery and Re-collection for La Mer Campaign Exhibition

Vevue Partners with CBX Exchange for Initial Auction Offering

Frost & Sullivan Recognizes Pepco Holdings and Carlsbad Municipal Water District with Excellence in Resourcefulness Awards at Itron Utility Week

His Holiness The Dalai Lama Awarded Honorary Doctorate by Chitkara University

Surplus Keslow Cinematography Gear Up For Auction

Libyan Investment Authority Loses Claim in the UK Court of Appeal - London

Artificial Intelligence for Risk Management Process by MovingNow

Maruti Suzuki Arena Devils Circuit Season 2019-20 Draws Over 6K Runners in Hyderabad

Quectel Achieves Industry's First 5G Data Call over 5G mmWave Module

Artprice by Artmarket: The Gagosian's Grand Projects for the Late Simon Hantaï (1922-2008)

Ryan International Group of Schools Receive India's Most Respected Brand Award 2019

JD Institute Of Fashion Technology, South Announced its New Domain

VeChain Is Leading Co-sponsor of GDST Seafood Trackathons

The World's Largest Automakers, Along with MOBI, Announce a Joint Proof of Concept for the First Vehicle Identity on Blockchain

Indiannica Learning Announces the Launch of Indiannica Quiz League

Third Annual Convocation Ceremony Will be Celebrated in Apex Professional University

An Encounter of Two Icons: Tic Tac® Meets Coca-Cola®

Birlasoft to Accelerate Invacare's Business Transformation Journey Signs US$ 240 mn, Multi-year Deal, to Provide Complete IT-as-a-Service (ITaaS)

Bali Zoo Celebrated Tumpek Kandang Ritual for all its Resident Faunas

Nitin Mantri Becomes ICCO President

DMCC Awarded 'Global Free Zone of the Year' for a Record Fifth Consecutive Year

Apex Professional University Signed MoU with Life Science Sector Skill Development Council

Find TVU Networks at Broadcast India 2019

UAE and UNESCO Renew Partnership, Extending Efforts to Restore Historic Churches in Mosul

Over 70,000 Visitors, SR2m Falcon Sales on First Day of Riyadh Exhibition

The First Huion Tablet of Inspiroy Dial Series, Q620M was Unveiled at Hong Kong Electronics Fair

ZEISS showcases next-level eye care digitalization at AAO 2019

On Your Marks: 2019 Xi'an Yango International Marathon Starts 20 October

Autodesk Fusion 360 Tools Enable Social Hardware to Advance Design of Prosthetics

Bionik Gold Knee- A New Lease of Life for Young Arthritis Patients

Joy Forum19 to boost Saudi entertainment sector

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
SC likely to wrap up Ayodhya case hearin...
Video of 'drug party' inside Jodhpur jai...
Uttar Pradesh: Home Guard Minister assur...
Second PMC Bank depositor dies of heart ...
RSS to convene meeting of Pracharaks in ...
J-K: Encounter between police and terror...
More...    
 
 Top Stories
US, Italy condemn deadly airstrike ... 
RSS to convene meeting of Pracharak... 
Second PMC Bank depositor dies of h... 
Will not be having a vote at this t... 
Uttar Pradesh: Home Guard Minister ... 
Will not be having a vote at this t... 
Qatar defends Turkey's incursion in... 
Banerjee's achievement bigger and t...