Monday, October 14, 2019
News
NEWS HOME
»
PRN INDIA
TECNO's Second TV Commercial From #ShineInAnyLight Campaign Goes on Air from 25th May'19
  SocialTwist Tell-a-Friend  
   

NEW DELHI, May 23, 2019 /PRNewswire/ --

  • The 360-degree brand campaign went live from 2nd May'19 and is running across TV, Social, digital and on-ground  

TECNO, the global premium smartphone brand recently launched its first brand campaign for the year viz. 'Shine in AnyLight' to establish the newly-released CAMON i4 smartphone as a product for those who consider 'Life is a performance' to defeat circumstances and 'Shine' in any condition.

        (Photo: https://mma.prnewswire.com/media/891885/Tecno_Shine_in_Any_Light_Toshada_Uma.jpg )

The integrated marketing campaign 'Shine in Any Light' includes a series of three documentary style films featuring Vicky Roy - A Rag Picker turned street photographer, and Toshada Uma - The Fashion model with Alopecia and Chandani Srivastava - A Street Dancer turned Choreographer, celebrating individuality, strong will power and people who believe in paving their own way in life against all odds. Each film visuals are a storytelling of 'Shine in AnyLight' belief of these individuals for whom Life is all about living their passion and following their dreams no matter the darkness.  

Conceptualized and executed by CreativeLandAsia, the campaign is targeted towards the youth of the country who are  free and open-minded. They are the ones that do not get influenced and are rather liberal about the choices they make in life. It is from this attitude that stemmed the core campaign idea of 'Shine in AnyLight' focusing on the belief that for Indian youth life is not just lived, it is performed. Deep inside everyone there is piece of extraordinary waiting to be seen which can be discovered through TECNO's 'AnyLight camera' lens, and make them shine in any circumstances.

The 360-degree marketing campaign consists of a TVC, a long-format documentary film for digital natives, social media campaign and on-ground activations and partner outreach programme.  

TV Campaign consisting of 3 commercials  

To build awareness and reach out to core audience the campaign includes three TV commercials of 20 sec duration. The first TV ad from the series which went on air from 2nd May featured Vicky Roy, the Ace Photographer. The spots were running across biggest reality shows on TV like The Kapil Sharma Show and Super Dancer on Sony, Little Champs on Zee TV as well as special shows like Salaam India on India TV. The next TV campaign Featuring Toshada, A fashion model with Alopecia to go on air from 25th May. The campaign will be present across 28 channels  including  Colors, Sony Sab, &TV, Sony Max and regional channels like ABP Bangla, Star Jalsha,  covering news, entertainment and movies.  

Long format film for the 100% digital natives  

The digital film is a 2-min documentary film on Vicky Roy, his inspiring journey from a rag picker on the streets of Delhi to an internationally acclaimed photographer. The film translates into a message of living the passion and achieving success despite limited means, modest background and scarce opportunities. Already over 5 mn people have seen the TV commercial in the last 15 days across digital platforms. Next will be Toshada, Uma's documentary film!

Social media campaign  

Vicky's 'Shine in AnyLight' story is inspiring millions of budding photographers who has come forward to share their own story. The testament of campaign making waves is reflected on TECNO's Instagram page with many such inspiring stories clicked from the lens of CAMON i4. TECNO aims to invite fans across the length and breadth of the country to share their 'Shine in AnyLight' story with the world, through a photography contest. The winners will get a chance to attend the Photography Workshop with Vicky Roy. Fans will be eligible to be showcased on TECNO's social media channels and score exciting gifts.

The campaign will be further amplified on social and digital platforms. To help consumers get a first-hand experience of the 'AnyLight' camera smartphones the brand will carry on-ground activities covering 100+ towns enabling direct face-to-face engagement with 1 mn + consumers on-ground through-out the campaign period.  

TECNO CAMON i4 is available in 3 variants, 2GB + 32GB @ INR 8999, 3GB + 32GB @ INR 10599 and 4GB + 64GB  @ INR 11999

About TECNO Mobile  

Established in 2006, TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. Upholding the brand essence of 'Expect More', TECNO is committed to giving the masses access to latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localised innovations across a product portfolio featuring smartphones, tablets, and feature phones. It is a major global player with presence in more than 40 emerging markets across the world. In 2017, TECNO achieved a sale volume of more than 43 million units. TECNO Mobile is also the Official Tablet and Handset Partner of Manchester City Football Club. For more information please visit: www.tecno-mobile.com

 


More News by PR Newswire India

Find TVU Networks at Broadcast India 2019

UAE and UNESCO Renew Partnership, Extending Efforts to Restore Historic Churches in Mosul

Over 70,000 Visitors, SR2m Falcon Sales on First Day of Riyadh Exhibition

The First Huion Tablet of Inspiroy Dial Series, Q620M was Unveiled at Hong Kong Electronics Fair

ZEISS showcases next-level eye care digitalization at AAO 2019

On Your Marks: 2019 Xi'an Yango International Marathon Starts 20 October

Autodesk Fusion 360 Tools Enable Social Hardware to Advance Design of Prosthetics

Bionik Gold Knee- A New Lease of Life for Young Arthritis Patients

Joy Forum19 to boost Saudi entertainment sector

UAE and UNESCO Renew Partnership, Extending Efforts to Restore Historic Churches in Mosul

Over 70,000 Visitors, SR2m Falcon Sales on First Day of Riyadh Exhibition

The First Huion Tablet of Inspiroy Dial Series, Q620M was Unveiled at Hong Kong Electronics Fair

ZEISS showcases next-level eye care digitalization at AAO 2019

On Your Marks: 2019 Xi'an Yango International Marathon Starts 20 October

Autodesk Fusion 360 Tools Enable Social Hardware to Advance Design of Prosthetics

Bionik Gold Knee- A New Lease of Life for Young Arthritis Patients

Joy Forum19 to boost Saudi entertainment sector

ZEISS showcases next-level eye care digitalization at AAO 2019

On Your Marks: 2019 Xi'an Yango International Marathon Starts 20 October

Autodesk Fusion 360 Tools Enable Social Hardware to Advance Design of Prosthetics

Bionik Gold Knee- A New Lease of Life for Young Arthritis Patients

Joy Forum19 to boost Saudi entertainment sector

Infosys: Double Digit Growth for the Fourth Consecutive Quarter, Coupled With 1.2% Operating Margin Expansion in Q2

Mumbai-based Artist Krupa Shah Exhibits 'Kara' Featuring PM Modi's Envisioned 'New India'

YES BANK's YES SCALE Launches YES SCALE Bizconnect for MSME Associations

Mega Savings Festival at Rustomjee Global City Avenue D1

White & Case Elects 45 New Partners

Indonesia's Largest Single-payer System BPJS Kesehatan Teams up with Local Health Apps Startup Halodoc to Improve Equal Access to Health Care Across the Country

Frost & Sullivan Recognizes Innovative Leaders with Prestigious Industry Awards

The Delhi Jewellery and Gems Fair Sparkles in its 8th Edition

Birla Cellulose is Carbon Neutral

GCR and Innolux Explore Business Opportunities in Innovative Digital Solutions for Smart Retail

Clé de Peau Beauté Announces Multi-Year Global Partnership with UNICEF

JA Solar Japan Celebrates 7th Anniversary

Anant National University Wins IDA Award for Experiential Learning

Ascent Health Hires Senior Ex-Flipkart Executive as VP - Engineering

DM Guru Awarded as 'The Best Digital Marketing Training Institute in Delhi/NCR'

Food & Hotel India ( FHIn ) 2019 Concludes its 2nd Edition on a High Note in Mumbai

Rainshine Entertainment Backed Culture Machine Outlines Aggressive Future Growth Strategy

Pearson MyPedia Bags an Award at the IDA Education Awards 2019

DXOMARK Introduces Audio Score for Smartphones

Qogno Helping Visualize the Future of Technology

Johnson & Johnson Commits $500 Million Investment Over Four Years to Help End the Epidemics of HIV and Tuberculosis

Carlsberg Moves a Step Closer to Creating the World's First 'Paper' Beer Bottle

Apex Professional University (APU) Proudly Launches State Level Seminar to Address Challenges Faced by The Teachers in Future Scenario

Xinhua Silk Road: China's Hangzhou vows to develop "new manufacturing" with aviation industry as forerunner

Conscience over coercion: The Asian Vision Institute calls on the European Union to find a middle ground in its deliberations regarding the "Everything But Arms" trade partnership with Cambodia

Empire State Building Unveils New 102nd Floor Observatory

2019 Heterogeneous Integration Roadmap Released; Identifies Long-Term Technology Requirements to Speed Innovation

Rossi S.p.A. Partner for Mechanics of Amusement

Social Capital Hedosophia Holdings Corp. Announces Date of Extraordinary General Meeting of Shareholders to Approve Business Combination with Virgin Galactic

Caliber Ophthalmics Introduces Sharpoint Edge CC3D Plus Product Line at AAO in San Francisco

MabPlex Lauded by Frost & Sullivan for Global Expansion of ADC Contract Manufacturing Services

10Gbps at 10KM: Siklu Announces EtherHaul™ ExtendMM™ 2ft Dual-Band Antenna is Now Available

LiiV Acquires Telmar to Bring Creative Intelligence to Life

Three Space and Aviation Industry Veterans Agree to Join Board of Directors of Virgin Galactic Holdings

JA Solar Licenses IP Rights of Gallium-doped Silicon Wafers for Solar Cell Applications from Shin-Etsu Chemical

SPJIMR Launches the Centre for Financial Studies

The Magic of Christmas: Sparkling THOMAS SABO Jewellery for the Festive Season

Alcon India Keeps Sight of its Goal, Joins Hands with Khushi to Create Awareness in Cinemas About the Gift of Good Sight

Automation Anywhere Launches AI-powered RPA-as-a-Service Platform to Accelerate Global RPA Adoption

Fortis Healthcare Launches #UnmuteYourself Challenge in Partnership With TikTok

Innovation Company Quantron AG Continues to Establish Itself Firmly in the Field of E-mobility

Path-breaking Study Reports High Sensitivity in Diabetic Retinopathy Screening Using Smartphones and Automated-AI in Primary-Care: Remidio Innovative Solutions

Urkund Awarded Nationwide Contract in India

Supermicro Expands Global Partner Network with New Worldwide Partner Enablement Program

Self Storage India Announces Country-wide Expansion, After Successful Operations in Delhi NCR

Cambridge Quantum Computing Appoints Robert Youngjohns to Its Board of Directors

First large-scale survey on grant peer review published by Publons

UST Global Recognized as 'The Great Place to Work' in India

Jet2 From UK Invests in India Through the Launch of Jet2 Travel Technologies in Pune

Executive Tower of LOTTE HOTEL SEOUL Conquers the K-Luxury Hotel Market by Offering "Korean Hospitality Service"

GVG predicts winners of the next digital race--startups, digital giants like Amazon or incumbents like Walmart?

QNB Group: Financial Results for the Nine Months Ended 30 September 2019

Solar PV Manufacturers Eye Operational Efficiencies Deriving from Smart Solutions

attune achieves SAP Gold Partner Status

Global Bioherbicides Market Booming with CAGR of 21.3% between 2018 and 2023

InfinityQS Earns Acclaim from Frost & Sullivan for its SPC-powered Cloud-native Quality Intelligence Platform, Enact®

Cyril Amarchand Mangaldas Announces Winners of the First Cohort of Prarambh, India's First Legal Tech Incubator

The World's First Installation of REC Group's Alpha Solar Panels

BlueBee Establishes Data Center in Mainland China, Expanding Global Coverage for Its Genomics Data Platform

Firmenich Grows 6% in FY19, Investing in Cutting-edge Innovation and Leading in Responsible Business

Sequent Software appoints Rich Nassar as Head of Product Management

Drumming up Excitement for the Festive Season, Canon India Rolls out Customer-centric Initiatives and Offers

Johnson & Johnson India Employees Join Forces to Battle Plastic Pollution

Sasol Invests in First South African-owned Chemical Tanker Through Nduna Maritime

Datar Cancer Genetics Announces Positive Results With 42.9% Objective Response Rate, and 90.5% Disease Control Rate in Heavily Pre-treated Patients With Ultra-personalised Pan-cancer Treatment Protocol in the RESILIENT Trial

THAI Smile Airways Inaugurates Latest Direct Flight, Ahmedabad-Bangkok; Providing 4 Flights/Week with Full Global-Standard Services.

Tablez Launches 'OshKosh' in India

The Alliance HR Conclave Hosted by Alliance University Concludes With Some Amazing Views and Perspectives on Emerging Trends in Human Resources

Breast Cancer: Hormone Therapy Has a Bigger Impact Than Chemotherapy on Women's Quality of Life - Research by Institut Gustave Roussy

Josh Talks Collaborates With the Veterans of Indian Air Force on the Occasion of 88th Indian Air Force Day

Huawei Fusion Solar Powers Select Areas of Beijing Daxing International Airport

Lifestyle Delights Customers With 'Dil Se Diwali' - A Heart-warming Video That Captures the Splendour of the Festivities

Glenmark Pharmaceuticals Receives Tentative ANDA Approval for Dimethyl Fumarate Delayed-Release Capsules, 120 mg and 240 mg

VSS Completes Investment in Quatrro Business Support Services

Mumbai Youngster, Arnav Sethi, Draws Attention Hosting the First-ever NBA India Games

Kinara Capital Wins Global Recognition With Gold Award as Bank of the Year-Asia

Star Air is to Start Commercial Flights From Hubballi to Hindon (Delhi) From 6th November, 2019

2019 China Marine Economy Expo to be held this month in Shenzhen

The Serai Resorts: A Coffee Day Company - Chooses Simplotel for E-commerce Revamp

vPhrase Joins Hands With Motilal Oswal Financial Services Ltd.; Expands to Pune

India.com Wins Gold Award for Election Coverage

Enhancing Career Prospects of Its Students Through International Tie-ups: Chandigarh University Becomes Pioneer in Establishing Partnership With 250+ Universities Across the World

Cross-industrial technologies make a splash in Informa Markets' Asia Agri-Tech Expo

Versa Networks Announces Major Success Milestones: 200K VNF Software Licenses, 1,000 Enterprise Customers, 100 Service Provider Partners

Versa Networks Achieves NSS Labs NGIPS Recommended Rating

Linksys Introduces First-To-Market Motion Sensing Mesh WiFi Technology

BIGO Brings Artificial Intelligence to Life at GITEX 2019

Japanese & Saskatchewan Companies Join Forces to Advance CCS and Reduce CO2 Emissions

DoD Military Combat Vehicle Cumulative Spend to Reach $56.25 Billion by 2024

Cambium Networks Announces New Cloud Managed cnPilot Indoor and Outdoor Wi-Fi Solutions

Xinhua Silk Road: East China Huai'an hosts cuisine activities eying to join UNESCO Creative Cities Network

New Partnership Empowers Campaigns with Mobile Device Advertising

Heritage Global Partners & Silicon Valley Disposition to Manage Auction of RayVio Assets Beginning October 30

Adjust Releases Mobile Growth Map: Equips Marketers to Target and Retain High-value App Users

Xinhua Silk Road: China's largest desert off-road festival attracts 1.2 mln participants

The New Life Of "THE BROKEN BUTTERFLY" A Rare Film From 1919 Restored 100 Years After In 2019

Precision Diabetes, LLC, Presents Data on Novel, Predictive Tests for Diabetes Complications at American Diabetes Association (ADA) Research Symposium: Advancing Precision Diabetes Medicine

Xinhua Silk Road: Central China's Chenzhou holds conference to foster national innovation demonstration zone construction for sustainable development

Major Exhibition Presenting Treasures of the Ancient Crossroads of AlUla in Saudi Arabia Opens at the Institut du Monde Arabe in Paris

Xinhua Silk Road: 2019 World Canal Cities Forum & World Canals Conference held in E China's Yangzhou

Bright Pattern Recognized as Leader in G2 Crowd Fall CCaaS Report

UgenTec and Eurofins announce collaboration on artificial intelligence for high-throughput molecular testing

14th LPG Trade Summit brings LPG Producers, Buyers, Traders, Shipping Companies to Athens

Mr Devendra Fadnavis - Leader of Masses: A Peek Into his Glorious Five-Year Journey as a CM

A Special Dussehra Tournament to Make Rummy Players Victorious

Life Whisperer Commended by Frost & Sullivan for Its First-of-a-Kind Cloud-based IVF Image Analysis Software Solution

G2 Reveals Highest Rated Software Companies in Asia Pacific

Five Pillars Capital "A New Challenger Property Developer set to Transform West London's Skyline"

Artprice by Art Market Publishes Its 2019 Contemporary Art Market Report Between the Frieze and the FIAC; the Contemporary Art Market Has Grown 1,800% in 19 Years and Its Price Index Rose 22% in 2018/19

Artmarket.com Takes First Steps on Euronext Paris and Announces New Partnership in the Field of Artificial Intelligence as a Global Player in the Art Market

Digital Health to Empower Women and Aging Population with mHealth, Telemedicine, Femtech and AI

Habanos, S.A. Presents an Exclusive Preview of the H. Upmann Magnum 56 Jar at Cannes

SnugSquare Offers Indian Furniture Buyers With Over 3 Million Customizations in Personalized Decor From California, USA

Manipal Hospitals Successfully Removes 9 kg Tumor to Give New Lease of Life to 41-year-old Patient

Talkdesk Receives Product Line Strategy Leadership Award from Frost & Sullivan for its Enterprise Cloud Contact Center

Zoya Takes Center Stage at Paris Fashion Week

Asia's Biggest Gathering of LoRaWAN/IoT Technology Leaders at Hyderabad | The Things Conference India 2019

'Smart Asia 2019' Comes to Mumbai With Focus on Smart Cities Development

Saudi Ministry of Health Provides More Accessible Health Services Through Its "937 Call Center"

Parallel Wireless Helps to Deliver on Vodafone's OpenRAN Vision in Asia and Africa

Teleperformance Group Celebrates One Year Anniversary of Strategic Acquisition

Indian Art and Design Educators Association Hosts a Conference on Art Integrated Learning

Thailand's PM Group Acquires Strategic Licensing Deal for the ConFlow Power Technology in Southeast Asia

PWK Files Complaint Against Decision of the Public Prosecutor's Office After Inspection of the Investigation File

Manipal's American University of Antigua, College of Medicine Hosted Karnataka's Pride, His Excellency Dr. K. J. Srinivasa

President Macky Sall and Bishop Munib A. Younan selected as the 2020 Sunhak Peace Prize Laureates

Enterprise Holdings CEO Pam Nicholson to Retire at Year's End

Affle Celebrates Twin Milestones

Ribbon to Showcase its Digital Transformation Solutions at GITEX Technology Week

Are the Economic Winds of Uncertainty Beginning to Blow? Latest Global Research From Universum Reveals Growing Divide Among Gen Z Students

Celebrating 40 Years of Bollinger & 007

'Dandiya Nites' Receives an Overwhelming Response at Dome, NSCI, SVP Stadium

OKEx Launches Initiative to Develop Global Compliance Standards for Cryptocurrency Exchanges

German Online Lender Kreditech Looking to Ramp-up in India Through Its Registered NBFC

Results from Clinical Studies using MolecuLight i:X® Fluorescence Imaging System Featured Prominently at the Wounds Canada 2019 Annual Conference

Siemens Gamesa Wins Prestigious Deming Prize for Quality Standards in India, a First for a Wind Energy Company

ATREE Partners With WestBridge Capital and Rohini Nilekani Philanthropies

DXOMARK Introduces Wide and Night Evaluation for Smartphone Rear Cameras

The Economist Events' India Summit: Setting Course for Sustainable Growth

'Maa Aaschen, Tumi Kothaye' - A Times of India Campaign Launched During Durga Puja

Desmond Tutu Announces the Winners of the International Children's Peace Prize 2019: Greta Thunberg (16) From Sweden and Divina Maloum (14) From Cameroon

Georg Graf Becomes President of Indo-German Chamber of Commerce in India

Incredible Gifts' Decor Products to Beautify Homes This Diwali

LUI Che Woo Prize Hosts 2019 Prize Presentation Ceremony

 
 
TRENDING TOPICS
 
 
CITY NEWS
MORE CITIES
 
 
INDIA WORLD ASIA
J-K: Postpaid mobile services to be func...
Those in power in Hry will be in Opposit...
Modi crosses 30 million followers on Ins...
Dutch King and Queen arrive in India for...
Isolate nations which aid and abet terro...
Stubble burning continues in Amritsar de...
More...    
 
 Top Stories
Mau : 7 died, 15 injured in house c... 
'Dolittle' Trailer: Robert Downey J... 
UP: Man dies in road mishap in Meer... 
Here's how Megan Fox is celebrating... 
Ancient stories of brotherhood, Man... 
Significant work still to do on Bre... 
Telangana: Another RTC employee com... 
Mrinal Dutt: Digital platform opens...