NEW DELHI, April 11, 2019 /PRNewswire/ --
'Hustle Hai', the ultimate poker anthem launched by 9stacks is going viral
Produced by the popular rapper duo, Dependent Artists - Jizzy and Talha, this is the first poker-themed rap anthem. The music video features prominent artists like Ahsaas Channa (TVF, Girlyapa, My Friend Ganesha and Kabhi Alvida Na Kehna fame), Jasmeet Singh (jizzy) of Screenpatti/TVF fame, rapper and screenwriter, and Talha Siddiqui among other artists. The song can be watched here: http://bit.ly/2TWf8mS
(Logo: https://mma.prnewswire.com/media/752337/9stacks_Logo.jpg )
(Photo: https://mma.prnewswire.com/media/870298/9stacks_Hustle_Hai.jpg )
"We loved the vibe of 9stacks and wanted to create a song that resonates with everyone in our generation. Poker is a lot like life and we wanted to focus on how we are all hustlers in a way â€” finding ways to achieve our dreams despite hurdles and obstacles that may come our way," says Jasmeet Singh, (Jizzy) who co-wrote the song with Talha.
The peppy number is an ode to the indomitable human spirit that never backs down from taking up challenges and hustling to achieve them. Playing poker is a lot like playing the game of life and the song speaks about the struggles of daily life as well as the highs and lows a poker player faces everyday on the tables. At the end of the day, struggle and hustle are what make the difference.
The campaign on TikTok has seen a lot of participation from top TikTok influencers like Mrunal, Mr. Manav, Ashi Khanna, Sanket Mehta, Tanzeel Khan, Naveen Sharma, Jissa Paul, Awez Darbar, Unnati, Aashna Hegde resulting in hundreds of users dancing on the viral song. 9stacks has also been running a contest where users have been sharing videos of them dancing to Hustle Hai - the entries for the TikTok contest can be viewed under #Hustlewith9stacks (http://vm.tiktok.com/eo9dsD/)
With groovy lyrics and extremely danceable beats, the song has crossed more than 2 Million views on YouTube and Instagram.
"We are aggressively moving to capture the tier 2 and tier 3 markets for poker, and music has always been a very good medium to connect with our target audience. Hustle Hai is a song about how today's generation is always hustling to get better, do better and is always on the go to realise their dreams. The song has gone viral on platforms including TikTok, Instagram, and Youtube - which are the places where our young target audience consumes its content, having largely moved away from traditional mass media channels," says 9stacks CEO and Co-founder, Sudhir Kamath.
9stacks is India's fastest growing online poker platform. 9stacks is the only VC-funded company in the sector, having raised about $6M since its formation 18 months ago. It has a user base of 1.5 lakh+ subscribers and currently processes gross wagers of about $10M per month. About 8 million hands of poker are served on 9stacks every month.
As a member of the All India Gaming Federation, 9stacks has also been a strong voice advocating poker as a game of skill. On its own platform, 9stacks recently launched India's first skills dashboard where gamers can carry out in-depth analysis of their own strategy, and become better poker players.
9stacks users can play seamlessly across all platforms including iOS, Android, Windows and Macs.
Sudhir Kamath is an IIM-A alumnus and ex-McKinsey consultant with over 17 years of experience. Prior to 9stacks, he was CEO of Suntera Energy, a privately held oil and gas exploration company.
Pratik Kumar is an IIT KGP alumnus, with over 12 years of experience in e-commerce and online marketing. He was the CMO of Nykaa.com and founding team member of Zivame.com.
Abhinav Nigam is an IIT KGP alumnus and ex-BCG consultant, with over 12 years of experience with Accenture Strategy and the Boston Consulting Group.
Rishab Mathur is an IIT KGP alumnus with over 12 years of experience in technology. He was head of mobile technology for Nearbuy and CTO of 9monks and Blot Canvas.
Updates on 9stacks can be found on Facebook, Twitter, Instagram and Blog.
Manager, Communications, 9stacks