Tuesday, June 15, 2021
Simbhaoli Sugars' TrustTM Hand Sanitizers Hailed as Truly a Public-Private Partnership 'For Rural India, by Rural India' in India's Fight Against COVID-19
  SocialTwist Tell-a-Friend  

HAPUR, India, April 6, 2020 /PRNewswire/ -- Simbhaoli Sugars Limited, whose manufacturing units are located in rural Uttar Pradesh, will aim to distribute its sanitizers to over 50% of all rural districts of India, with a focus on affordability and packaging formats specifically designed for rural India. At the request of the Government of India and State of Uttar Pradesh, Simbhaoli Sugars Limited (SSL)'s manufacturing units located in rural Uttar Pradesh have initiated production of TrustTM Liquid Hand Sanitizers & Disinfectants to help the nation, and especially its rural districts, combat the COVID-19 pandemic.

With the active encouragement and support of various arms of Government, SSL's team of technologists and chemists have worked tirelessly to manufacture its first batch of TrustTM Hand Sanitizers and Disinfectants, all within a span of less than a week. The first batch was donated to the local sugarcane farmers, whose hard work and produce is the key input in producing these sanitizers locally in rural India.

SSL's ability to ramp up its capacity for production has been greatly facilitated by the quick pace and clarity with which the Government of India and the State of Uttar Pradesh have given the necessary approvals to enable SSL to play a role in dealing with the fast-evolving health crisis. It is a stellar example of a public-private partnership in times of a national crisis.

Accordingly, arrangements are being established at Simbhaoli's manufacturing units to rapidly scale up the production of TrustTM Hand Sanitizers & Disinfectants with the intention to produce more than 100,000 units per month. SSL will use its technological experience and knowledge to upgrade systems for production and quality control for even higher volumes as needed by the nation and even the world, while adhering to all public health advisory guidelines to protect the safety and health of its workers.

Further to this, SSL will utilize the existing PAN India distribution network of its FMCG Brand, TrustTM, to distribute the sanitizers & disinfectants to not just lakhs of farmers and the local communities in UP, but to reach people in rural districts across the country. The Company's goal is to ensure its sanitizers reach at least 50% of the rural districts of India. For this, SSL is working on making the sanitizers extremely affordable and also tailoring the packaging formats for rural India. This will become a shining example of the power of 'For Rural India, by Rural India.'

In addition, in this time of health crisis, the TrustTM team shall also ensure quick access to sanitizers of global standards to Medical Relief Centers and Food Shelters, the Indian Army, the Police, and various other arms of the Local, State and Central Government, as well as the public health and all other workers who are working tirelessly and selflessly at the frontlines. Through its decades-old FMCG brand,  TrustTM, SSL shall use its existing PAN-India distribution network to also reach kirana stores, modern trade stores, chemists and pharmacies, hospitals and all other institutions requiring sanitizers and disinfectants.

"Our company is proud to support the efforts of the Government of India and State of Uttar Pradesh as well as communities across the country in fighting the COVID-19 pandemic," said  Gursimran Mann, Managing Director, Simbhaoli Sugars Limited. "We credit the Government officials in helping us quickly navigate and obtain the necessary approvals, as well as lakhs of our farmers whose contribution is critical in producing locally-made sanitizers to curb any shortages. I am happy that we were able to collaborate to repurpose our production facilities to meet an urgent, national need. This kind of public-private partnership is truly a unique example showcasing the enterprise of our farmers and manufacturers in rural India. This product is truly For Rural India, by Rural India," Ms. Gursimran Mann added.

About Simbhaoli Sugars Limited And TrustTM:

Simbhaoli Sugars Limited was established in 1933 with a 400 TCD sugar unit at Simbhaoli in Western Uttar Pradesh region of India. Since then, in its 87 years of existence, SSL has evolved into a technology-led manufacturing and FMCG leader and has been publicly listed on the Stock Exchanges since 1989. The Company's business mix spans manufacturing, sale and marketing of sugar, power, bio-fertilizers, ethanol, FMCG products as well as technology and engineering consulting. Its focus on cutting edge technology and innovation has enabled the Company to pioneer path-breaking innovations in refining, clean energy and co-generation of power.

Through the last few decades, TrustTM has grown quickly to become one of India's and Asia's largest trusted and reliable consumer FMCG brands. The Company manufactures and distributes a wide range of FMCG products and staples under various specialized brands spanning food products, beverages and personal and health care products. The range includes Food Products such as TrustTM White Refined Sugar and Candy (Mishri); SunehraTM Brown Mineral Sugar, Jaggery (gur) and Jaggery Powder (shakkar); G-LowTM Low-GI Sugar for diabetics; Beverages such as its SIPPTM line of Vitamin-enriched Instant Fruit Drink Mixes in a wide range of flavours such as coconut, orange, mango and lemon; as well as a range of personal and health care products such as TrustTM  Hand Sanitizers and Disinfectants for retail and institutional clients.

Its Domestic Distribution Network spans North, East, West, South and Central regions of the country, with a strong presence across all channels, including General Trade, Modern Trade, HORECA and Institutions as well as Online. In addition, its strong Export presence in countries in the Middle East, Africa and South East Asia has ensured that TrustTM products have reached over 45 countries around the world.

Simbhaoli Sugars Limited is privileged to support the country at this hour of crisis. Any organizations requiring hand sanitizers and disinfectants may contact the undersigned.


Simbhaoli Sugars Limited
Village Simbhaoli, Dist. Hapur,
Uttar Pradesh - 201307, India

Contact Information for all Queries:

Saurabh Chadha
Asst General Manager
Simbhaoli Sugars Limited
Email: saurabh@simbhaolisugars.com
Phone Number: +91-78387-77148, +91-5731-226411

More News by PR Newswire India

Damm and Ball launch world's first Aluminium Stewardship Initiative certified beverage cans

LimaCorporate And HSS Partner To Open First Provider-based Design And 3D Printing Center For Complex Joint Reconstruction Surgery

WhiteHat Jr.'s search for Tech Leaders steered by Purple Quarter

Ampersand Group successfully concludes digital intervention, development across Nashik Anganwadis

Siply Launches Affordable Gold Savings Scheme with High Returns for the Masses

Glenmark Pharmaceuticals receives ANDA approval for Chlorpromazine Hydrochloride Tablets USP, 10 mg, 25 mg, 50 mg, 100 mg, and 200 mg: Granted competitive generic therapy (CGT) designation and is eligible for 180 days of CGT exclusivity

Aavishkaar Group dedicates its Group Impact Report 2020 to 55 Million women leaders in its ecosystem

Feedback plc: International expansion with appointment of two industry specialists in India

LexisNexis Risk Solutions Study Reveals Financial Crime Compliance Costs Across Asia-Pacific Region Increased 20.6% Year Over Year

Eight Manga Artists' Works Exhibited at Kansai Airport Starting March 20

Asia Pacific banks are ready to take advantage of truly digital cores - delivering competitive advantages beyond cost

Citizenship by Investment Funded Real Estate Developments Will Bolster Dominica's Tourism Offering

Adults with obesity treated with semaglutide 2.4 mg achieved and maintained a significant amount of weight loss in a 68-week trial

Cleaner, Clearer Pool and Spa Water

Gastops celebrates 3,500th engine sensor delivery for F-35 Lightning II

Amazfit T-Rex Pro: A Tough Military-grade Smartwatch with Endurance to Match Your Own and up to 18 Days' Battery Life[1]

Rugged Military-Grade Smartwatch is the Ultimate Partner for Challenging Military-Grade Obstacle Course, Amazfit Partners with Spartan

Meitra Hospital Redefines its Brand Identity

Second Star-studded Hank's Home Game Sees Jokes, Jibes and Showdowns in the Name of Charity at PokerStars.net

Goa Introduces Olectra Electric Buses in its fleet

Haier's Healthy Air Conditioners Rank Number One in Three Prestigious Euromonitor International Categories

AeC Lauded by Frost & Sullivan for Employing a Mix of Technology and Human Expertise to further strengthen its position in the Brazilian Customer Experience Outsourcing Market

Pharmactive Earns Acclaim from Frost & Sullivan for Helping People Improve their Cognitive Functions with its Saffron-based Ingredient, Affron®

HPE Lauded by Frost & Sullivan for Lowering the Risk of 5G Deployments

Uptake Recognized by Frost & Sullivan for Its Predictive Modeling Solutions for Medium-to-heavy-duty Vehicles

Brands are Redefining the Customer Experience by Adopting a Digital-first Approach

IIIT Hyderabad Announces M.Tech Program in Product Design and Management

U.S. Polo Assn. to Sponsor the Annual Lexus International Gay Polo Tournament Celebrating the Gay Polo League

Eagle Eye and Neptune Retail Solutions Enable a Better Digital Coupon Experience for Southeastern Grocers' Shoppers

Sinopec Signs Long-term Liquefied Natural Gas Deal of 2 Million Tons per Annum with Qatar Petroleum

Byogy Commissions Sustainable Low Carbon Jet Fuel Plant in Japan Advancing 'Alcohol to Jet' to Zero Carbon

Xinhua Silk Road: Changsha Economic and Technological Development Zone in C. China's Hunan unveils multiple measures to attract talents worldwide

AWE 2021: Haier Smart Home Brings Revolutionary Living Experience Empowered by its Smart Home Solution

New Research Reveals Top Investment Migration Program Options for HNWIs Seeking Health Security

V-Marc India Limited Initial Public Offering of Equity Shares opening on Thursday, March 25, 2021

Digital-First Tylko Raises €22 Million in Series C as Part of Its Commitment to Set New Standards in the Furniture Industry

Life Cycle Analysis of Corbion's AlgaPrime™ DHA Validates Lower Carbon Footprint Compared to Traditional Sources of Fish Oil

Logiq Partners with Comviva to Offer Digital Wallet and Payment Services to Millions of Mobile Users Across Indonesia

Diluent or Immuno-Reagent solutions for your diagnostic testing kits (Covid, Flu, etc.)

oneZero releases Algorithmic Pricing Module to give institutional clients even greater control

World Class Cocktail Festival: 2021 Homecoming

On World Water Day 2021, Sensus unveils exclusive whitepaper - 'Smart Cities need Smart Water'

Hexaware Technologies is Great Place to Work - certified

Ghodawat Consumer Earns a Prestigious Award; Bags 'India's Most Admirable Brand' Recognition

Glenmark Pharmaceuticals receives ANDA approval for Diltiazem Hydrochloride Extended-Release Capsules USP, 60 mg, 90 mg, and 120 mg: Granted competitive generic therapy (CGT) designation and is eligible for 180 days of CGT exclusivity

UST Provides Online Retail Platform Solution for UNIQLO India to Launch 'Shop From Home' Service

IAS Launches First Industry-Wide Digital Ad Verification Training Program

Bruce Lee's lost passion project 'The Silent Flute' to be produced by entrepreneur Jason Kothari

WZCC announces an exciting webinar with Mr. Piruz Khambatta, Chairman of Rasna, Hon. Consul General South Korea, Director GNFC, Chairman Rasna Foundation and Founder Trustee Areez Khambatta Benevolent Trust

HarperCollins is delighted to announce: Everything the Light Touches by Janice Pariat, publishing from Fourth Estate in October 2022

Crypto Liquidity Platform Black Ocean Opens Customer Whitelist

PathogenDx Applauded by Frost & Sullivan for Its Ultra-rapid COVID-19 Testing Platform, DetectX-Rv Test

Global Semiconductor Materials Market Sets New High of $55.3 Billion With 5% Expansion in 2020, SEMI Reports

Catalyst Welcomes Accenture CEO Julie Sweet As New Board Chair

Frost & Sullivan Opens Nominations for Itron Excellence in Resourcefulness Awards

Squirrels Boosts AirPlay, Miracast and Google Cast With All-New Reflector 4

Stockholm International Water Institute: Freshwater Thought Leader Sandra Postel awarded 2021 Stockholm Water Prize

Astral Foundation helps Hiwali get its first water pipeline after independence

Sirtex Medical announces new SIR-Spheres® DOORwaY-90 Study: The first prospective multicenter U.S.-based trial for registration as first-line treatment for hepatocellular carcinoma

Frost & Sullivan Experts Analyze Regional Tactics for Water and Sanitation for All by 2030

NEC Earns Acclaim from Frost & Sullivan for Adopting a Vector-based Approach to High-performance Computing with its SX-Aurora TSUBASA

Voyager Labs Partners with Microsoft to Provide AI SaaS Investigation Platforms to Empower Public Safety

Global Energy Prize 2021 - record number of participating countries

RedHill Biopharma Announces Compassionate Use Treatment with Opaganib of first COVID-19 Patients in Switzerland

Summer Gold Coin Offer begins on KhelPlay Rummy

Planet Water Foundation Brings Life-Changing Access to Clean Drinking Water to Communities Across 5 Countries as Part of World Water Day Activation

RDIF and Virchow Biotech partner for production of Sputnik V vaccine in India

Sonata Software to tap the Customer Experience (CX) Market to fuel growth

Mana Projects Celebrating 21 Years of Real Estate Excellence

Avaya Acclaimed by Frost & Sullivan for Seizing Growth Opportunities with its Robust Portfolio of Intelligent Contact Center Solutions

Glenmark and Bausch Health join together to commercialize RYALTRIS ™ nasal spray in Canada

AVEVA and OSIsoft Combine to Unlock the Potential of Data to Drive Increased Performance for Industrial Organizations

Xinhua Silk Road: Nanjing Jiangbei New Area invites global partners to jointly promote dev. of life and health industry

Zalando Launches Spring Campaign to Laud Society's Champions & Celebrate Their Values

Hexaware Technologies Announces a Work Integrated Learning Program for Freshers

Empuls by Xoxoday integrates with Slack

India's Top Student Volunteers Felicitated At The 11th Annual Pramerica Spirit of Community Awards

Rajshri Entertainment to Make Its Wellness Content Available on Gaana as Podcasts

Plintron powers a unique educational initiative by SmartCentric

IBM Launches Fourth Annual Call for Code Global Challenge to Tackle Existential Threat of Climate Change

Product Analytics is the Number One Measurement of Digital Success, New Report By Harvard Business Review Analytic Services Sponsored by Amplitude Shows

SVKM's NMIMS Invites Applications for Post-Graduate Pharmacy Programs

PrettyLittleThing Turns Burj Khalifa Pink

Doctors Hospital Takes Action to Preserve Fair Competition After the Cayman Government Grants a Series of Financial Concessions

Maybelline New York Announces Storm Reid As Global Spokesmodel

The Craft Irish Whiskey Co. Sets the Record for the World's Most Expensive Whiskey Collection in Partnership With Fabergé

ZS PRIZE, a healthcare innovation programme, selects top 8 teams for jury evaluation and final winner announcement in April 2021

SUN Mobility and Zyngo partner to offer seamless last-mile delivery

India Nightlife Convention & Awards (INCA) concludes its 5th Edition in Goa

OKExChain welcomes Cosmostation validator node operator among six other partners to its rapidly expanding ecosystem

Voltas introduces the new 2021 range of Voltas Fresh Air Coolers; launches 'Ab Garmi Ke Mazey Lo, Bina Garmi Ke' campaign

Aster MIMS Calicut Offers Free Liver Transplant Surgeries to Children

'The Apprentice: ONE Championship Edition' to Premiere in India tomorrow, March 20th on Republic TV

APML issues pre-alert and guidelines to save innocent citizens from fake websites and fraudsters in packing and moving segment

GC to Increase Vinythai Shares through Delisting Tender Offer, Strengthening Downstream Chemicals Business, and Expanding Its Business in CLMV Market

Flexible workspaces to lease 3 million square feet of space in 2021: Colliers

RateGain Ranks in Deloitte Technology Fast50 For The Fifth Time

First Advantage launches Vendor Screening Solution

NMIMS Hyderabad Invites Applications for Common Entrance Tests - NMIMS- NPAT, NMIMS-CET and NMIMS-LAT - for Commerce, Pharmacy, & Law Programs

IAS Extends its Leadership in Brand Safety and Ad Fraud Protection with TAG Recertification

CITIC Networks Becomes Big Data Exchange (BDx) Connectivity Partner in Nanjing Data Center

ApiJect Systems, Corp., Announces Appointment of Global Branding Leader, Craig Cohon as Chief Strategy Officer

Encore® Launches Hybrid+, Setting A Global Standard For Hybrid Meeting & Event Experiences

New Report Discusses IT/OT Convergence for Telcos

SDI Adds Acteev Protect™ Masks to Portfolio of PPE As-a-Service(SM)

The 129th Canton Fair Prepares for a Virtual Return from April 15-24, 2021

Hitachi launches new range of Room Air Conditioners for the new-age consumers: 'One for everyone'

Five Business Strategies to Ensure Environment Safety and Leverage eWaste Management

Huawei Recognized as a 2021 Gartner Peer Insights Customers' Choice for WAN Edge Infrastructure

"Charm of Jiangsu" celebrated the 2021 Chinese New Year with overseas fans online

GameAnalytics Joins Huawei Ecosystem as the Latest Platform Partner

Frost & Sullivan's India Manufacturing Excellence Awards 2021 to Honor Future-Ready Factories

Adani Green Energy raises USD 1.35 billion in one of Asia's largest project financing deals

Reliance Securities named as India's 10 most promising share trading platforms of 2020

QuerySurge is Now Available in the Microsoft Azure Marketplace

XCMG Celebrates International Day of Happiness, Champions Employee Wellbeing with its Upgraded Total Health Program

ZestMoney Ranked Second Fastest Growing Technology Company in Deloitte Technology Fast 50 India 2020

Firescore Interactive to launch the hyper-casual gaming hub 'CrazyHubs India' in partnership with CrazyLabs

Technical clothing requirements for armed forces likely to be included in negative import list; keen to procure indigenised techno textiles: General Bipin Rawat

Frost & Sullivan Identifies the Top 5 Growth Opportunities in the Next-Generation Connected Car Industry

Trimble Announces Release of Tekla 2021 Structural BIM Software Solutions

Nespresso invests CHF 117 million in the expansion of its Avenches production center to meet growing consumer demand

FDI - Dental disaster: One year after first lockdowns dentists around the world confront the consequences of the COVID-19 pandemic on people's oral health: higher incidence of tooth decay and more advanced gum disease

Aeijaz Sodawala, CEO eZee Technosys gives an industry insider view-point on the Google Free Booking Link Program

Skootr Launches Skootr FinSave, A New Company To Meet Growing Demand For Financial Services In The Office Segment

LYRA last-mile connectivity solution for rural India

Gardening emerges as new hobby among J-K...
Parliamentary committee summons Twitter ...
Vadodara gets robotic scavenging machine...
Uttarakhand: Order for opening Chardham ...
With 60,471 new COVID-19 cases, India se...
World Blood Donor Day: Blood donors to r...
 Top Stories
China presents 'systemic challenges... 
WTC: Ajaz Patel named in New Zealan... 
Justin Bieber, Megan Thee Stallion ... 
Equity indices surge with across-th... 
Netcore Cloud's Customer Engagement... 
Private school owner shot dead in H... 
Parliamentary committee summons Twi... 
SOBHA Ltd. introduces SOBHA Townpar...