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#StayHomeStaySafe and Celebrate Earth Hour 2020 Digitally
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- People can participate in Earth Hour 2020 from  their homes and be the Voice for the Planet

- SWITCH OFF non-essential lights on Saturday, MARCH 28 between 8:30 pm – 9:30 pm

- GIVEUP wasteful consumption and move towards a sustainable lifestyle for the planet

NEW DELHI, March 27, 2020 /PRNewswire/ --  For over a decade, monuments, historical buildings and landmarks across the country have celebrated Earth Hour by switching off non-essential lights for an hour on the last Saturday of March. Earth Hour and Lights Out became the global symbol of a binding resolve to protect and conserve  the planet. As the world grapples with Covid-19 pandemic, forcing nationwide lockdowns across the globe, Earth Hour 2020 is set to be celebrated digitally. From social media challenges to adding Voice for the Planet, this Earth Hour, WWF India  urges people to come together to pledge to protect the planet and its amazing and varied biodiversity.

In a connected world, social distancing is not social isolation. Even in this time of social distancing, join millions of fellow citizens, celebrities and icons to celebrate Earth Hour and take a pledge to save the planet. From the confines of home, participate in the interesting melange of activities that WWF India has put together. From being Voice for the Planet to switching off non-essential lights, the Earth Hour Kit at www.earthhour.in provide with many options of what can be done this Earth Hour while being at home:

  1. Be the Voice for the Planet: Inspired individuals can take their GIVEUP pledge and lend their voice for the planet by recording and sharing their video message. Tell the world what one can GIVEUP to give back to nature and people this Earth Hour.
  2. Take the Step Up for the Planet Challenge: Grammy award composer, Ricky Kej has specially created a music score for this Earth Hour. Use the score to do innovative dance moves for the planet.  At the time of lockdown, this will not only provide a window for physical exercise but will also bring out creative juice. Click here to see how to participate in the StepUpForThePlanet Challenge https://earthhour.wwfindia.org/step-up-for-the-planet.php.  
  3. Discover the GIVEUP Warrior: Everyone can do simple things in daily lives to be GIVEUP Warriors and WWF has created special GIVEUP characters for Earth Hour 2020, who have taken it upon themselves to inspire a better planet. Check them out and discover the planet superhero one can be.
  4. Earth Hour Quiz: Take the Earth Hour Quiz and brag about the score on social media. At the end of it, if one didn't already know them all, one'll learn a little more about the planet and share the knowledge with others.
  5. Switch Off:  People can switch off non-essential lights on the 28th March 2020 between 8:30 pm – 9:30 pm  and share  with WWF India. Remember to share the switch off pictures and videos. WWF India shall tell the world how India came together to switch off and switch on for the planet.  Share the pictures and videos on social media tagging @wwfindia

The Earth Hour campaign, the largest grassroot global campaign on conservation by the WWF network, has always endeavoured to bring conservation issues to the forefront by engaging governments, leaders, businesses and civil society. The simple act of switching off lights for an hour has led to bigger changes around policy at a global level. In India, the campaign takes forward the GIVEUP to GIVE BACK initiative through Earth Hour 2020, in an effort to build awareness and engagement around the need to give up excessive consumption and move towards a more sustainable lifestyle for the planet and its people.    

Speaking about Earth Hour 2020, Mr. Ravi Singh, Secretary General and CEO, WWF India, said, "These are challenging times and WWF India stands united with the country and the world in our resolve to fight the spread of the Covid19 virus and protect our planet and people. We believe this is the time when the importance and linkage of Nature and biodiversity to our existence and well-being reaffirms itself.  Let us use this time to reflect on how we can GIVEUP wasteful consumption to give back to nature and people. We urge you to observe Earth Hour from the safety of your homes and stay safe."  

Going digital with Earth Hour will bring out the creativity in times of a lockdown. WWF India also hope that it will make people think about the future and the choices they will make to preserve the future of the planet for generations to come.

About Earth Hour

Earth Hour is WWF's flagship global environmental movement. Born in Sydney in 2007, Earth Hour has grown to become one of the world's largest grassroots movements for the environment, inspiring individuals, communities, businesses and organizations in more than 180 countries and territories to take tangible environmental action for over a decade. Historically, Earth Hour has focused on the climate crisis, but more  recently, Earth Hour has strived to also bring the pressing issue of nature loss to the fore. The aim is to create an unstoppable movement for nature, as it did when the world came together to tackle climate change. The movement recognizes the role of individuals in creating solutions to the planet's most pressing environmental challenges and harnesses the collective power of its millions of supporters to drive change.

About WWF India

WWF India is committed to creating and demonstrating practical solutions that help conserve India's ecosystems and rich biodiversity. Marking 50 years of conservation journey in the country, WWF India works towards finding science-based and sustainable solutions to address challenges at the interface of development and conservation. Today, with over 70 offices across 20 states, WWF India's work spans across thematic areas including the conservation of key wildlife species and their habitats, management of rivers, wetlands and their ecosystems, climate change adaptation, driving sustainable solutions for business and agriculture, empowering local communities as stewards of conservation, combatting illegal wildlife trade and inspiring students and citizens to take positive action for the environment through outreach and awareness campaigns. WWF India is part of the WWF International Network, with presence in over 100 countries across the globe.

For more information please contact
Rituparna Sengupta
Associate Director-Marketing Communication, WWF India
rsengupta@wwfindia.net
+91-9810514487

 

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