Sunday, March 24, 2019
Rajesh Goenka of RP tech India Explains About the Top Consumer Technology Trends to Watch in 2019
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MUMBAI, January 9, 2019 /PRNewswire/ --

The consumption of technology is set to go to the next level in the year 2019, where adoption of smart wearables will be on upswing and OTT platforms will change the entire content consumption experience of Indian consumers.

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Mr. Rajesh Goenka, Director, Sales & Marketing, RP tech India  explains how the technology will influence end users in 2019.

Fitness Gadgets to get More Power  

The growing awareness about healthy lifestyle will further spur the growth of the smart wearable market in 2019. This growth will be predominantly driven by smart bands and fitness trackers. According to, the Indian smart band market is expected to grow at a CAGR of 41% by 2023. This growth is primarily driven by the urban  tech-savvy community. This year, the fitness wearable vendors will also focus on product  innovations in order to improve data accuracy and reliability of fitness gadgets. The fitness trackers with features such as stress tracking, VO2 Max data, heart rate monitoring, sleep tracking, activity measurement and calories burnt etc. will be more accessible at an affordable price point to fitness cautious people.

OTT to further Dominate TV  

With the advent of high-speed internet at a cheap cost and demand for high-quality segmented content, the Over the Top (OTT) platform will further surge the DTH in 2019. According to KPMG Media and Entertainment Report 2018, the OTT revenue in India is expected to grow at a CAGR of 45 per cent to reach INR 13,800 crore by the end of FY 2023. Needless to say that with the rising popularity of platforms such as Netflix, Amazon Prime Video, Voot, Hotstar etc. there will be a major transition in the digital content consumption experience. Digital TV with no fixed screen and foldable TVs are the future of television industry and it will hit the Indian market in the near future.

Robotics to soon become Mainstream  

Though not  developed as compared to the countries like USA and Japan, the Robotics is gaining the prominence in India. With the technical expertise and available resources,  the Robotics industry has huge potential to grow, especially in the area of design and manufacturing. The Robotics Society of India is already working towards this goal in association with its global counterparts. Several Robotics Startups have mushroomed over the last couple of years, which are contributing significantly to bring this advanced technology for the mass industrial and  consumer consumption. With dedicated support from the Government and growing demand from across the industry sectors, Robotics will soon become a mainstream reality in India.

Renewable energy to become Affordable    

With the rising concerns over global warming, the demand for renewable energy such as solar panel will increase in 2019. The cost has been the major hindrance in adopting the solar-based power solutions. But with the Government support, the solar companies are now bringing cost-effective solar panels in the market. This will boost the adoption of solar solutions for both household and industry consumption. The technology will play a major role in terms of product innovation in the solar panel business.

About Mr. Rajesh Goenka  

Mr. Rajesh Goenka is responsible to formulate and drive the overall business operations and lead value-added programs at RP tech India. An Engineering and Management graduate, Mr. Goenka is a proven leader with a profound proficiency in building outstanding teams for execution of successful long-term business strategy.

A True Leader & Marketer in the ICT & Mobility business with over 20 years of industry experience, he is the catalyst for RP tech India's consistent growth at 25% CAGR year over year. Prior starting his inning in RP tech India in 2001, Mr. Goenka had the successful stint in various MNCs including NVIDIA where he served as the Head of Marketing - India, Middle East & Africa.

One of the most popular IT Channel Chiefs in India, Mr. Goenka is the recipient of many coveted appreciations for his exemplary contribution to the growth of IT channel business from leading media publications. Mr. Goenka has been conferred one of the 'Top 10 IT Channel Heads' in India by IT Nations. DQ Channels featured him among the 'Top 16 Distributor Chiefs' in 2016. He was also shortlisted among the BEST CMOs in the Indian ICT industry in 2017 by VAR India.

About RP tech India  

Leading IT & Mobile brands have put their trust in RP tech India (a division of Rashi Peripherals), to penetrate into the vast Indian market for 29 years. Being one of the top 5 distributors in India, the company has partnered with over 9000+ partners, retailers, and customers in over than 750 towns & cities. To cater to this vast customer base, RP tech India has branch & service operations in over 50 towns of India. The company has created a strong IT infrastructure and unique marketing platforms that have helped to put their partners on a pedestal. At 25% CAGR for the last 15 years, RP tech India is one of the fastest growing companies in India. Their vendor names include ADATA, AMD, APC, Apple, ASUS, Belkin, Google Chromecast, Crucial by Micron, Dell, ECS, Fitbit, HP, Intel, Lenovo, Logitech, NVIDIA, Plantronics, PNY, SanDisk, Toshiba, TP-Link, Western Digital and many other world-renowned brands.

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Media Contact :
Priyanka Pugaokar
Manager - Public Relations
RP tech India ( A Division of Rashi Peripherals)

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