NEW DELHI, October 10, 2018 /PRNewswire/ --
Complete Protection For Bikes To #Outrideanything
- Shell Advance plugs the portfolio gap by introducing the new 10W-30 variant in its semi-synthetic range
- The all new innovative packaging is designed to appeal to passionate bikers, connoting power for high-performance bikes
Shell Lubricants, the global market leader in finished lubricants, today, announced the launch of a new grade of premium, semi synthetic engine oil under the Shell Advance AX7 range. An increasing number of automobile OEM's are looking to improve fuel economy of their vehicles by using appropriate low-viscosity, friction reducing engine oils. With the launch of the Shell Advance AX7 10W-30, the company wants to complete their portfolio by introducing a superior product in line with changing market trends. Specially formulated for new powerful engines and modern bikes, the latest addition to the Shell Advance portfolio will enable passionate consumers to experience power like never before.
(Photo: https://mma.prnewswire.com/media/766859/Shell_Lubricants_Shell_Advance.jpg )
Priced at INR 453, the Shell Advance AX7 10W-30 will be available in packs of 1 liter and 0.9 liter across India and will come in an innovative, convenient and attractive limited-edition pack.
The product was unveiled in New Delhi by Ms. Mansi Tripathy, Country Head, Shell Lubricants India and Mr. Danilo Petrucci, celebrated MotoGP Rider of the Pramac Racing team. The event is a reinforcement of Shell's technical partnership with Ducati, helping Shell meet and exceed customer expectations around the world. The partnership has been invaluable for the continued development of Shell Advance products in the most testing environments.
The event witnessed participation from auto-aficionados and bikers who had the opportunity to meet and interact with one of the world's most acclaimed MotoGP riders. Danilo spoke about his experiences in riding high-performance bikes on intensely competitive tracks and the crucial role of the right lubricant in maintaining bike engine health.
Power bikes undergo extreme temperature and engine wear stresses and require an engine oil that provides enhanced performance and protection. The Advance AX7 10W-30 adds superior wear and high-temperature protection even in the most adverse of terrains, thus providing complete protection and enabling riders to 'Outride Anything'.
Speaking at the event, Ms. Mansi Tripathy, Country Head, Shell Lubricants, India, said, "The two-wheeler engine oil market in India is consistently growing at a healthy CAGR 7.2% as per a Kline & Company 2017 report. In line with this growth, we are committed to innovate using technology to not only meet the on-road challenges of bikers, but also surpass their expectations. With the Shell Advance AX7 10W-30, we want to focus on providing powerful and exhilarating riding experiences to bikers."
Mr. Gareth Flood, Chief Marketing Officer, Shell Lubricants, India, said, "Indian consumers are becoming increasingly passionate about their bikes and are avid followers of global racing series such as MotoGP. By bringing a MotoGP rider to India for launching the AX7 10W-30, we are attempting to engage more closely with our consumers and offer products according to changing market dynamics and trends. Shell Advance is central to powering Ducati bikes on the track in extremely testing environments and this itself is a testament to its superior on-road performance."
Talking about the critical role of the right oil in ensuring engine health, Mr. Danilo Petrucci said, "There is increasing enthusiasm in the youth for riding higher cc bikes, and using the right lubricant is critical in ensuring the engine health of these. Shell's involvement in premier class motorcycle racing has helped develop the Shell Advance lubricant range for the road. With the Advance range of engine oils, bikers globally can benefit from the cutting-edge technology developed on the track. The transfer of knowledge gained from this experience to Shell's products is central to the Technical Partnership with Ducati, as MotoGP provides the most extreme test bed for Shell's products. If it's good for MotoGP, it works even better on roads."
NOTES TO EDITORS
About Shell Lubricants
The term 'Shell Lubricants' collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell's portfolio of lubricant brands includes Shell Advance, Shell Helix, and Shell Rimula among many others. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, we blend base oils with additives to make finished lubricants in almost 70 plants, and we distribute, market and sell lubricants in over 100 countries. We have also been recognized as the global market leader for 11 consecutive years, by Kline with an 11% market share.
We have more experts talking to more customers than any other lubricants supplier. We have over 350 technical support specialists and 1,000 sales professionals working with customers every day. We offer a wide range of services in addition to our products, including Shell LubeChat, an easy to use, AI-enabled chatbot that can deliver information on real-time basis, Shell LubeMatch, a market leading online tool that matches lubricants to vehicles and equipment, and Shell LubeAnalyst, an early warning system that enables our business customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance.
Shell's world-class technology is applied in our products and technological collaborations. We have four leading lubricants research centres in Germany, the USA, and Japan (in a joint venture with Showa Shell) with more than 200 scientists and engineers dedicated to lubricants research and development.
We have 150 + patent series for lubricants, base oils and greases. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and Penske Racing. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
About Shell Lubricants India
Shell is one of the most diversified international oil company in India's energy sector. It is a major private sector supplier of crude products and chemicals to India. With over 7000 staff in the country, Shell has a significant technology centre, a financial business services centre and operates a joint venture LNG receiving and re-gasification terminal. Earlier this year, it signed MOUs for a floating LNG terminal in the country. Shell also has a downstream business marketing fuels, lubricants and specialty products. It recently announced creation of an in-house global IT centre in Bengaluru.
Shell Lubricants' India operation is part of Shell's long-term commitment to India and its support for the country's increasing energy needs. After the US and China, India is the third-largest market for Lubricants where Shell has a close to 5 per cent share. Shell Lubricants' customers in India include John Deere, Maruti Suzuki, Hyundai, Komatsu and Thermax. With a network of over 170 distributors and a lubricant oil blending plant at Taloja, Shell Lubricants India sells a wide variety of lubricants to meet customer needs across a range of applications such as consumer motoring, heavy-duty transport, mining, power generation, general engineering, etc.